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#Marketing

# marketing - Sunday 26 February, 2012

From The Daily Edge Sitdown Sunday: 7 deadly reads Sitdown Sunday

Sitdown Sunday: 7 deadly reads

The very best of the week’s writing from around the web.

# marketing - Friday 17 February, 2012

Tanya Banotti appointed new head of IAPI

Banotti, the daughter of former MEP and presidential candidate Mary Banotti, is to join the Institute of Advertising Practitioners in Ireland from May.

# marketing - Saturday 4 February, 2012

From The42 Here's our favourite 11 Super Bowl ads of all time... Mad Men This post contains videos

Here's our favourite 11 Super Bowl ads of all time...

As well as the on-field action, the adverts are a staple of America’s biggest sporting night. We rewind the Sky Box on the best 11.

# marketing - Tuesday 31 January, 2012

From The Daily Edge What brands register with a five-year-old? Work Can Wait

What brands register with a five-year-old?

Jaguar, Puma and Greyhound lose out and unsurprisingly Disney and McDonald’s are in.

# marketing - Thursday 19 January, 2012

Column: Will Ireland block the internet to save CDs?

Paul Quigley, co-founder of a site which tracks the sharing of news stories through social media, warns that changes in Irish legislation could shut down any site that ‘interacts’ with the internet.

# marketing - Sunday 13 November, 2011

From The Daily Edge Over 40,000 people in Ireland want to have affairs Affairs

Over 40,000 people in Ireland want to have affairs

And AshleyMadison.com is helping them…

# marketing - Tuesday 1 November, 2011

New product placement rules sees Fair City gets a SPAR

Christie Phelan’s corner shop to turn into a SPAR in sponsored deal with RTÉ1 soap.

# marketing - Wednesday 12 October, 2011

Anglo Irish Bank... in the shredder

Bank staff are asked to get rid of all signs of the old name from their office space.

# marketing - Thursday 6 October, 2011

How to market stuff to women Purse Power This post contains images

How to market stuff to women

A seminar focusing on Ireland’s female consumer – what she thinks and, more importantly, what she buys – is underway in Dublin.

# marketing - Tuesday 30 August, 2011

Poll: Should 'junk' food and drink ads aimed at children be banned? Your Say This post contains a poll

Poll: Should 'junk' food and drink ads aimed at children be banned?

The public is being asked by the national broadcasting watchdog to decide how food and drink should be marketed to children. Have your say on the proposals on ‘junk’ products…

Food and drink ads aimed at children to be probed

Broadcasting watchdog looking for public’s input on how food and beverages should target children.

# marketing - Friday 26 August, 2011

How will Steve Jobs’ successor fare?

How will Tim Cook fare in his role as CEO of Apple? Technology insiders have been giving their views since he was named as Steve Jobs’ successor.

# marketing - Tuesday 21 June, 2011

Poll: Should the new Club Orange TV ads be aired? Your Say This post contains a poll

Poll: Should the new Club Orange TV ads be aired?

Controversy surrounds a new ad featuring bikini-clad women which is due for broadcast this summer…

From The Daily Edge Club Orange: The days of innocence Better Bits

Club Orange: The days of innocence

With the new sexy ad for fizzy drink causing controversy, we remember the brand’s more coy 1990s marketing campaign.

# marketing - Friday 17 June, 2011

From The Daily Edge Not-so-Jobless Paddy: Billboard jobseeker wins PR role with Paddy Power Jobless Paddy

Not-so-Jobless Paddy: Billboard jobseeker wins PR role with Paddy Power

Féilim Mac An Iomaire’s gamble with his last savings comes good: today he starts work with bookies Paddy Power.

# marketing - Monday 30 May, 2011

'Jobless Paddy' takes out billboard advert in bid to stave off emigration

An unemployed marketeer spends his savings on a public advert as a last-ditch effort to avoid having to leave Ireland.

# marketing - Thursday 26 May, 2011

From The Daily Edge Money for nothing: Irish people say no thanks to free cash Money For Nothing This post contains videos

Money for nothing: Irish people say no thanks to free cash

Eighty five per cent of people on the streets of Dublin turned down the chance to nab a fiver for free. What a suspicious bunch!

# marketing - Thursday 12 May, 2011

From The Daily Edge Caption competition: Ladies! Know yer onions. Photoshoot

Caption competition: Ladies! Know yer onions.

What’s the connection between a photoshoot for a hair and beauty championship and the allium genus of vegetable? No, us neither.

# marketing - Thursday 28 April, 2011

From The Daily Edge Mayor to fill the Mansion House with whiskey. Or something. Whiskey Nation

Mayor to fill the Mansion House with whiskey. Or something.

“Whiskey paradise” to take over the residence of the capital’s First Citizen.

# marketing - Wednesday 13 April, 2011

Online advertising spend grows by 13.5 per cent in 2010

Outlook for 2011 is similarly sunny with 78 per cent of survey participants predicting further growth in internet advertising.

# marketing - Tuesday 5 April, 2011

The Daily Fix: Tuesday

Our daily guide to the top stories of the evening – and a few other bits and pieces you may have missed.

# marketing - Wednesday 9 March, 2011

BAI allows paid product placement on some TV shows

Entertainment shows like The Apprentice will be able to charge for product placement – but children’s and current affairs shows won’t.

# marketing - Monday 28 February, 2011

Marketers make use of social media - but they also fear it

Survey of Irish marketers shows they are moving budgets towards online marketing tools.

# marketing - Thursday 6 January, 2011

From The Daily Edge M&S indulge in a touch of yo-yo advertising This post contains videos

M&S indulge in a touch of yo-yo advertising

Caroline Quentin, face of Marks and Spencer food, was selling us pork belly and cheesy dips over Christmas: New ad now has her pushing weight-loss products.

# marketing - Tuesday 4 January, 2011

From The Daily Edge Barry C Hunt's haircut economics: The Z-list endorsement Celebrity Endorsement This post contains videos This post contains images

Barry C Hunt's haircut economics: The Z-list endorsement

As The Apprentice character promotes his barber shop with life-sized photograph and his name over the door, we ask: what counts as a celebrity endorsement these days?

# marketing - Thursday 2 December, 2010

From The Daily Edge Andrex puppy loses job to computer-generated replacement Dog's Life

Andrex puppy loses job to computer-generated replacement

The much-loved puppy is out in the cold as toilet-tissue company choose to ‘refresh’ their brand.

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