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#Marketing

# marketing - Wednesday 7 November, 2012

From The42 The NBA's most prolific dunker is the newest face of the Jordan brand Air

The NBA's most prolific dunker is the newest face of the Jordan brand

There’s some big Nike boots to fill. And Blake Griffin reckons he’s the man to do it.

# marketing - Wednesday 31 October, 2012

From The42 Opinion: Rory McIlroy facing his biggest change Swoosh

Opinion: Rory McIlroy facing his biggest change

McIlroy is a marketing dream, which made him worth too much to stay with Titleist.

# marketing - Friday 19 October, 2012

EU Court of Justice bans 'pay to claim your prize' promotions

Marketers will no longer be allowed to tell consumers that have “won” a prize only to ask them to incur a cost for collection.

# marketing - Tuesday 16 October, 2012

Poll: Do you try to shop in Irish-owned supermarkets? Your Say This post contains a poll

Poll: Do you try to shop in Irish-owned supermarkets?

Study shows that chains like Tesco, Aldi and Lidl are experiencing more growth than homegrown Irish chains – do you make a conscious choice to shop in Irish supermarkets?

# marketing - Friday 12 October, 2012

From The Daily Edge Excruciating Model Photo Op of the Day No Comment

Excruciating Model Photo Op of the Day

Argh! Oh, hold on…

# marketing - Saturday 6 October, 2012

'Alternative CV' bags UCD graduate a job with Twitter

Jordan McDonnell’s CV went worldwide with 115,000 views – and ended up getting him a job in his home city.

# marketing - Wednesday 26 September, 2012

Marketing software company to create 150 jobs in Dublin

HubSpot will open its European headquarters in the capital in response to a 200 per cent growth in international business.

# marketing - Monday 17 September, 2012

Vodafone to pay €40k to charity to settle marketing breach

The Data Protection Commissioner settles a complaint with Vodafone over breaches of laws on unsolicited marketing.

# marketing - Sunday 16 September, 2012

Are these the most irritating Irish ads ever? Badvertising This post contains videos

Are these the most irritating Irish ads ever?

Bertie in the cupboard, awkward RTÉ Guide man, an overexcited chicken fancier: here are our nominees for some badvertising for distinctly Irish products.

# marketing - Friday 24 August, 2012

US court upholds block on graphic cigarette warnings

The government can’t force tobacco companies to put graphic warnings on cigarette packets.

# marketing - Saturday 4 August, 2012

From The Daily Edge It's International Beer Day... A COLD ONE This post contains videos

It's International Beer Day...

It’s a bank holiday weekend and International Beer Day? It would be rude not to…

# marketing - Tuesday 31 July, 2012

UCD graduate’s alternative CV goes viral with 90,000 views

Commerce graduate Jordan McDonnell was being rebuffed for marketing jobs – so he put together a different kind of CV.

# marketing - Wednesday 25 July, 2012

From The42 VIDEO: Nike aren't supposed to have an Olympics ad... but this is good anyway Viral This post contains videos

VIDEO: Nike aren't supposed to have an Olympics ad... but this is good anyway

Adidas won’t be happy that this ad is getting plenty of buzz.

From The42 UPDATED: Olympic organisers back down in Paddy Power poster row London 2012

UPDATED: Olympic organisers back down in Paddy Power poster row

Paddy Power celebrate a “victory for common sense” after LOCOG agree to let controversial ad campaign stand.

# marketing - Monday 16 July, 2012

From The Daily Edge Viral Marketing Masterclass of the Day Stretchy Hand

Viral Marketing Masterclass of the Day

If you haven’t seen this on Facebook yet, chances are you will soon.

# marketing - Sunday 24 June, 2012

Irishman designs jeans made from... beer bottles Jean Genie This post contains images

Irishman designs jeans made from... beer bottles

Entrepreneur Peter Heron is making waves in New York with clothing made from part-recycled materials – and looking to the internet to give punters a vested interest in the company.

# marketing - Sunday 17 June, 2012

From The Daily Edge 12 McDonald's menu items that failed to take off Not Lovin' It This post contains images

12 McDonald's menu items that failed to take off

McLobster anyone? Thought not.

# marketing - Thursday 14 June, 2012

From The Daily Edge Get a room: sexy Spanish ad for property site is... sexy Sexy Time This post contains videos

Get a room: sexy Spanish ad for property site is... sexy

Ad for Spanish property website idealista reminds us of a certain Bank of Ireland ad from the boom years. Feeling sexy? Buy a house.

# marketing - Friday 8 June, 2012

5 properties to view in... Dublin 15 Sponsored Post This post contains images

# marketing - Wednesday 6 June, 2012

Twitter has a new bird Flew The Nest This post contains videos

Twitter has a new bird

Twitter’s original bird has flown the nest but has been lovingly replaced by the folk at the micro-blogging site.

# marketing - Tuesday 5 June, 2012

One in five marketing executives spend most of their budget online

Digital marketing survey shows Irish marketeers are using social media platforms for online marketing.

# marketing - Monday 4 June, 2012

Column: Children are conditioned from birth to develop 'brand loyalty'

Family clinical psychotherapist Joanna Fortune says toys don’t just let children ‘play’ anymore – they are constantly selling to them…

# marketing - Friday 25 May, 2012

5 properties to view in... Dublin 16 Sponsored Post This post contains images

# marketing - Sunday 20 May, 2012

Are you 'shovel ready'? 11 bits of jargon you didn't want to know Buzzwords This post contains images

Are you 'shovel ready'? 11 bits of jargon you didn't want to know

Going on a “client journey”? Looking for the “USP? Planning a “mind share”? Then you’ll know what all this lot are on about…

# marketing - Friday 18 May, 2012

5 properties to view in... Dun Laoghaire Sponsored Post This post contains images

# marketing - Monday 14 May, 2012

In pictures: Vintage US cigarette advertising Sell Sell Sell This post contains images

In pictures: Vintage US cigarette advertising

From Santa and pets, to Ronald Reagan and babies, tobacco companies have tried all angles to sell cigarettes.

# marketing - Monday 7 May, 2012

"Put a bit of butter on the spuds André": Our favourite Irish ad catchphrases

Will we ever find out who was taking the horse to France? Or how exactly Sally O’Brien might look at you? Revisit some favourite Irish ad catchphrases…

# marketing - Sunday 22 April, 2012

6 female brand spokespeople who show age is just a number

Legendary women who can still promote a product.

# marketing - Thursday 19 April, 2012

From The42 VIDEO: Liverpool squad appear on American Idol Carra On Idol This post contains videos

VIDEO: Liverpool squad appear on American Idol

Fresh from knocking Everton out of the FA Cup, the squad got suited and booted for the talent show.

# marketing - Wednesday 18 April, 2012

Online advertising up one-fifth in 2011 - study

IAB Ireland and PwC study says an estimated €132 million was spent on online advertising last year.

# marketing - Tuesday 17 April, 2012

3 out of 5 Irish internet users trust Irish content sites

Survey carried out for Association of Online Publishers Ireland shows that Irish online audiences want good quality content that relates to them.

# marketing - Monday 16 April, 2012

Column: Let's not cow-tow to 'sacred' cheese industry

Far from worrying that a ban on advertising cheese to children will hurt their calcium intake, says food writer Frank Armstrong, concerned gastronomes are missing the point…

# marketing - Thursday 12 April, 2012

Irish SMEs are ‘stuck in the 20th century’

A survey has found that some Irish SMEs don’t use social networking site to promote themselves – and some are even still using faxes to get the word about about their services.

# marketing - Sunday 8 April, 2012

From The Daily Edge VIDEO: A 1970s guide to selling Guinness to the British Guinness Friday This post contains videos

VIDEO: A 1970s guide to selling Guinness to the British

Vintage TV ads show the stout wasn’t just aimed at an ex-pat audience in the UK…

# marketing - Wednesday 4 April, 2012

Poll: Should advertising cheddar cheese to children be restricted? Your Say This post contains a poll

Poll: Should advertising cheddar cheese to children be restricted?

The National Dairy Council has again come out with an appeal for cheddar cheese not to be placed in the ‘less healthy’ food/drink list in the Children’s Commercial Code. What do you think?

# marketing - Monday 2 April, 2012

From The Daily Edge New Burger King ad makes eyes at beauty burgers Marketing This post contains a poll

New Burger King ad makes eyes at beauty burgers

The fast food restaurant tries to appeal to the ladies – with burger eyeshadow.

# marketing - Friday 30 March, 2012

From The Daily Edge National Cleavage Day is trending on Twitter... Marketing This post contains a poll This post contains images

National Cleavage Day is trending on Twitter...

… and surprise, surprise, it’s a campaign created by Wonderbra.

What do YOU think of the draft children's ads code?

The Broadcasting Authority of Ireland wants to hear what the public think of proposed limits to how fatty, sugary and salty food and drink is targeted at children in ads.

# marketing - Tuesday 27 March, 2012

From The Daily Edge Vaguely Alarming Photocall of the Day Pic Of The Day

Vaguely Alarming Photocall of the Day

No comment.

# marketing - Monday 5 March, 2012

Players and management want to keep Interpros alive, says Dooley

Joe Dooley defended the future of the Interprovincial Championships after watching his Leinster side beat Connacht in yesterday’s hurling decider.