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Monday 26 October 2020
Research by the Digital Marketing Institute shows that there is a growing digital skills gap among Irish marketers.
A new Irish study found email newsletters were more likely to drive online sales than social media.
A new Irish study found email newsletters were more likely to drive online sales than social media.
The newly shared data is likely to prove a valuable commodity for the world’s largest social network.
We take a look at some of the best campaigns ever.
The gaming entrepreneur has developed the first child-friendly digital advertising platform.
The two lenders will cough up €1.8 million for the programme as part of their bailout deals.
But video ads are still a major untapped resource for the social network.
Verizon wants to get its hands on the internet pioneer’s billion-odd users and advertising technology.
Verizon wants to get its hands on the internet pioneer’s billion-odd users and advertising technology.
Alcohol Action Ireland complained about several campaigns for promoting unsafe drinking.
From trending on Twitter to sentiment analysis, these are the key things you need to know.
Just because you started a business doesn’t always mean you’re the best person to run it.
It’s all about finding people who can cut through to your target audience.
As part of our weekly How My Business Works series, we profile Adforce.
Before Michael Flynn unleashed Mattress Mick on the world, his last business collapsed. This is how he rebuilt.
Before Michael Flynn unleashed Mattress Mick on the world, his last business collapsed. This is how he rebuilt.
There are a range of overlapping regulations in Ireland that can be hard to follow.
New laws will stop the nicotine-filled products being advertised virtually anywhere in Ireland.
The beer company fell foul of the advertising authority for its ‘dream big’ campaign.
The beer company fell foul of the advertising authority for its ‘dream big’ campaign.
If you want to be a success, you need to start from the customer and work backwards.
Madison Logic has snapped up the five-year-old company.
We spoke to leading bloggers about advertising, trust and transparency in their industry.
A new report from the ESRI found complex marketing techniques can leave consumers flummoxed.
The sector also overtook TV ads as the top earner for the first time.
The UK fintech company claimed people could ‘save up to 90%’ using its foreign-exchange services.
The unloved semi-state ranks below Eir and the banks when it comes to trust.
The unloved semi-state ranks below Eir and the banks when it comes to trust.
Thinkhouse specialise in reaching out to 18-35-year-olds. Their campaigns tend to be memorable…
Thinkhouse specialise in reaching millennials. And their campaigns tend to be memorable.
The social media company is rolling out its First View feature today.
Building a business with no experience is tough – it helps to know your industry backwards.
The auto giant said it was ‘absolutely bemused’ by the advertising watchdog’s ruling.
As part of our weekly How My Business Works series we look at the company behind the Insure My… brands.
But search engines are still king when it comes to online advertising in Ireland.
If you answer ‘yes’ to any of these six questions its probably time for a revamp.
Social media gives small players a fighting chance of competing with huge brands.
Creating a ‘bold promise’ you can stand over is a key step.
Popping up in Google and other search results is key if you want to reach customers.
THERE ARE 59 shopping days until Christmas.
Most retailers across the country will be closed until 1 December, losing out on some vital festive shopping business.
Many are depending on customers shifting to online sales during that time.
So we want to know: Will you do more of your Christmas shopping online this year?
Poll Results:
Share your story: voices@thejournal.ie
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