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#Marketing

# marketing - Thursday 22 September, 2016

Most of Ireland's marketers don't have entry-level digital skills, a survey has found
# Marketing
From Business ETC
# Marketing

Most of Ireland's marketers don't have entry-level digital skills, a survey has found

Sep 22nd 2016, 12:01 AM 467 Views 0 Comments

Research by the Digital Marketing Institute shows that there is a growing digital skills gap among Irish marketers.

# marketing - Sunday 11 September, 2016

A 40-year-old technology still beats Facebook for getting people to visit websites
# Click On This
# Click On This

A 40-year-old technology still beats Facebook for getting people to visit websites

Sep 11th 2016, 7:00 PM 46,002 Views 10 Comments

A new Irish study found email newsletters were more likely to drive online sales than social media.

# marketing - Thursday 8 September, 2016

A 40-year-old technology still beats Facebook for getting people to visit websites
# Marketing
From Business ETC
# Marketing

A 40-year-old technology still beats Facebook for getting people to visit websites

Sep 8th 2016, 1:00 AM 1,207 Views 0 Comments

A new Irish study found email newsletters were more likely to drive online sales than social media.

# marketing - Thursday 25 August, 2016

Facebook will get access to WhatsApp phone numbers to hit people with more targeted ads
# Social Media
From Business ETC
# Social Media

Facebook will get access to WhatsApp phone numbers to hit people with more targeted ads

Aug 25th 2016, 3:38 PM 1,398 Views 0 Comments

The newly shared data is likely to prove a valuable commodity for the world’s largest social network.

# marketing - Monday 22 August, 2016

7 clever marketing campaigns that went down in history
# Sponsored By Nci
# Sponsored By Nci

7 clever marketing campaigns that went down in history

Aug 22nd 2016, 2:21 PM 35,865 Views 67 Comments

We take a look at some of the best campaigns ever.

# marketing - Saturday 30 July, 2016

Kid-safe marketing tech and life as a VC: What Dylan Collins has been up to
# Marketing
From Business ETC
# Marketing

Kid-safe marketing tech and life as a VC: What Dylan Collins has been up to

Jul 30th 2016, 4:00 PM 602 Views 0 Comments

The gaming entrepreneur has developed the first child-friendly digital advertising platform.

AIB and Permanent TSB will have to fund a state campaign teaching people to switch banks
# Finance
From Business ETC
# Finance

AIB and Permanent TSB will have to fund a state campaign teaching people to switch banks

Jul 30th 2016, 6:00 AM 939 Views 0 Comments

The two lenders will cough up €1.8 million for the programme as part of their bailout deals.

# marketing - Thursday 28 July, 2016

Facebook is running out of places to show ads in people's news feeds
# Social Media
From Business ETC
# Social Media

Facebook is running out of places to show ads in people's news feeds

Jul 28th 2016, 11:13 AM 105 Views 0 Comments

But video ads are still a major untapped resource for the social network.

# marketing - Monday 25 July, 2016

Here's why a phone company is paying $4.8bn for Yahoo's 'worthless' business
# Yahoo Serious
# Yahoo Serious

Here's why a phone company is paying $4.8bn for Yahoo's 'worthless' business

Jul 25th 2016, 7:30 PM 25,273 Views 24 Comments

Verizon wants to get its hands on the internet pioneer’s billion-odd users and advertising technology.

Why a phone company is paying $4.8bn for Yahoo's 'worthless' business
# Internet
From Business ETC
# Internet

Why a phone company is paying $4.8bn for Yahoo's 'worthless' business

Jul 25th 2016, 2:55 PM 387 Views 0 Comments

Verizon wants to get its hands on the internet pioneer’s billion-odd users and advertising technology.

# marketing - Wednesday 20 July, 2016

A 'bottomless brunch' promotion is among three bar ads given a slap on the wrist
# Marketing
From Business ETC
# Marketing

A 'bottomless brunch' promotion is among three bar ads given a slap on the wrist

Jul 20th 2016, 6:00 AM 558 Views 0 Comments

Alcohol Action Ireland complained about several campaigns for promoting unsafe drinking.

# marketing - Sunday 3 July, 2016

The gentle art of making an event a social media success
# Insights
From Business ETC
# Insights

The gentle art of making an event a social media success

Jul 3rd 2016, 12:00 PM 21 Views 0 Comments

From trending on Twitter to sentiment analysis, these are the key things you need to know.

# marketing - Friday 1 July, 2016

'You can't be excellent at everything. Find what you're good at then do more of that'
# Insights
From Business ETC
# Insights

'You can't be excellent at everything. Find what you're good at then do more of that'

Jul 1st 2016, 2:01 PM 56 Views 0 Comments

Just because you started a business doesn’t always mean you’re the best person to run it.

# marketing - Saturday 25 June, 2016

What is 'influencer marketing' and how can you make it work to your advantage?
# Social Media
From Business ETC
# Social Media

What is 'influencer marketing' and how can you make it work to your advantage?

Jun 25th 2016, 12:00 PM 62 Views 1 Comment

It’s all about finding people who can cut through to your target audience.

# marketing - Wednesday 22 June, 2016

The man who first sold the internet to Ireland now wants to conquer the US
# Internet
From Business ETC
# Internet

The man who first sold the internet to Ireland now wants to conquer the US

Jun 22nd 2016, 3:00 PM 1,333 Views 0 Comments

As part of our weekly How My Business Works series, we profile Adforce.

# marketing - Sunday 12 June, 2016

'I had to get my name out there without much funding - so I created this character'
# Insights
# Insights

'I had to get my name out there without much funding - so I created this character'

Jun 12th 2016, 9:45 AM 519 Views 27 Comments

Before Michael Flynn unleashed Mattress Mick on the world, his last business collapsed. This is how he rebuilt.

# marketing - Friday 10 June, 2016

'I had to get my name out there without much funding - so I created this character'
# Insights
From Business ETC
# Insights

'I had to get my name out there without much funding - so I created this character'

Jun 10th 2016, 12:07 PM 122 Views 0 Comments

Before Michael Flynn unleashed Mattress Mick on the world, his last business collapsed. This is how he rebuilt.

# marketing - Monday 6 June, 2016

Consumer and advertising laws have changed - and it's vital companies keep up
# Insights
From Business ETC
# Insights

Consumer and advertising laws have changed - and it's vital companies keep up

Jun 6th 2016, 12:00 PM 19 Views 0 Comments

There are a range of overlapping regulations in Ireland that can be hard to follow.

# marketing - Saturday 28 May, 2016

Vaping businesses hit out as e-cigarette ads are banned
# Retail
From Business ETC
# Retail

Vaping businesses hit out as e-cigarette ads are banned

May 28th 2016, 6:00 AM 1,197 Views 0 Comments

New laws will stop the nicotine-filled products being advertised virtually anywhere in Ireland.

# marketing - Tuesday 24 May, 2016

Budweiser won't be using Conor McGregor in its ads any time soon
# Notorious Advert
# Notorious Advert

Budweiser won't be using Conor McGregor in its ads any time soon

May 24th 2016, 6:10 AM 35,433 Views 35 Comments

The beer company fell foul of the advertising authority for its ‘dream big’ campaign.

# marketing - Monday 23 May, 2016

Budweiser won't be using Conor McGregor in its ads any time soon
# Marketing
From Business ETC
# Marketing

Budweiser won't be using Conor McGregor in its ads any time soon

May 23rd 2016, 7:02 PM 1,782 Views 0 Comments

The beer company fell foul of the advertising authority for its ‘dream big’ campaign.

# marketing - Saturday 21 May, 2016

How to 'eat your own dog food' when it comes to digital marketing
# Insights
From Business ETC
# Insights

How to 'eat your own dog food' when it comes to digital marketing

May 21st 2016, 12:16 PM 101 Views 0 Comments

If you want to be a success, you need to start from the customer and work backwards.

# marketing - Friday 20 May, 2016

Portlaoise business marketers Internal Results have been bought by a rising US star
# Marketing
From Business ETC
# Marketing

Portlaoise business marketers Internal Results have been bought by a rising US star

May 20th 2016, 4:36 PM 1,197 Views 0 Comments

Madison Logic has snapped up the five-year-old company.

# marketing - Sunday 15 May, 2016

The sometimes-murky business of being a social media 'influencer'
# Marketing
From Business ETC
# Marketing

The sometimes-murky business of being a social media 'influencer'

May 15th 2016, 7:45 AM 812 Views 0 Comments

We spoke to leading bloggers about advertising, trust and transparency in their industry.

# marketing - Friday 13 May, 2016

People struggle to spot bad deals when forced to read too much product jargon
# Policy
From Business ETC
# Policy

People struggle to spot bad deals when forced to read too much product jargon

May 13th 2016, 1:00 AM 594 Views 0 Comments

A new report from the ESRI found complex marketing techniques can leave consumers flummoxed.

# marketing - Thursday 12 May, 2016

Digital advertising is growing faster in Ireland than anywhere else in Europe
# Marketing
From Business ETC
# Marketing

Digital advertising is growing faster in Ireland than anywhere else in Europe

May 12th 2016, 3:26 PM 651 Views 0 Comments

The sector also overtook TV ads as the top earner for the first time.

# marketing - Wednesday 4 May, 2016

TransferWise has been slapped on the wrist for 'misleading' advertising
# Marketing
From Business ETC
# Marketing

TransferWise has been slapped on the wrist for 'misleading' advertising

May 4th 2016, 1:13 PM 459 Views 0 Comments

The UK fintech company claimed people could ‘save up to 90%’ using its foreign-exchange services.

# marketing - Friday 29 April, 2016

Irish Water is easily the country's least reputable brand
# Turn Off
# Turn Off

Irish Water is easily the country's least reputable brand

Apr 29th 2016, 2:54 PM 16,027 Views 59 Comments

The unloved semi-state ranks below Eir and the banks when it comes to trust.

Irish Water is easily the country's least reputable brand
# Marketing
From Business ETC
# Marketing

Irish Water is easily the country's least reputable brand

Apr 29th 2016, 12:53 PM 428 Views 0 Comments

The unloved semi-state ranks below Eir and the banks when it comes to trust.

# marketing - Monday 25 April, 2016

An Irish agency that knows how to get noticed has just been named one of the world's best
# Think Outside The Box
# Think Outside The Box

An Irish agency that knows how to get noticed has just been named one of the world's best

Apr 25th 2016, 2:30 PM 28,220 Views 6 Comments

Thinkhouse specialise in reaching out to 18-35-year-olds. Their campaigns tend to be memorable…

An Irish agency that knows how to get noticed has been named one of the world's best
# Marketing
From Business ETC
# Marketing

An Irish agency that knows how to get noticed has been named one of the world's best

Apr 25th 2016, 1:57 PM 321 Views 0 Comments

Thinkhouse specialise in reaching millennials. And their campaigns tend to be memorable.

Twitter's top Irish advertisers will be able to jump the queue - for a price
# Marketing
From Business ETC
# Marketing

Twitter's top Irish advertisers will be able to jump the queue - for a price

Apr 25th 2016, 9:58 AM 184 Views 0 Comments

The social media company is rolling out its First View feature today.

# marketing - Sunday 24 April, 2016

'We could've read all the books in the world, but they wouldn’t prepare us for our first year'
# Insights
From Business ETC
# Insights

'We could've read all the books in the world, but they wouldn’t prepare us for our first year'

Apr 24th 2016, 12:00 PM 34 Views 0 Comments

Building a business with no experience is tough – it helps to know your industry backwards.

# marketing - Wednesday 20 April, 2016

Toyota has to stop claiming it has the 'best-built cars in the world'
# Marketing
From Business ETC
# Marketing

Toyota has to stop claiming it has the 'best-built cars in the world'

Apr 20th 2016, 1:25 PM 258 Views 0 Comments

The auto giant said it was ‘absolutely bemused’ by the advertising watchdog’s ruling.

# marketing - Wednesday 13 April, 2016

How one man runs half a dozen websites and still opens all his company's mail
# Internet
From Business ETC
# Internet

How one man runs half a dozen websites and still opens all his company's mail

Apr 13th 2016, 1:00 PM 2,627 Views 0 Comments

As part of our weekly How My Business Works series we look at the company behind the Insure My… brands.

Ads are overwhelmingly 'following the eyeballs' onto mobile phones
# Marketing
From Business ETC
# Marketing

Ads are overwhelmingly 'following the eyeballs' onto mobile phones

Apr 13th 2016, 6:00 AM 219 Views 0 Comments

But search engines are still king when it comes to online advertising in Ireland.

# marketing - Monday 11 April, 2016

How to tell if you're in desperate need of a website overhaul
# Insights
From Business ETC
# Insights

How to tell if you're in desperate need of a website overhaul

Apr 11th 2016, 9:58 AM 25 Views 1 Comment

If you answer ‘yes’ to any of these six questions its probably time for a revamp.

# marketing - Sunday 10 April, 2016

Want to hunt down customers online? Here's the data to drive your decisions
# Insights
From Business ETC
# Insights

Want to hunt down customers online? Here's the data to drive your decisions

Apr 10th 2016, 12:00 PM 94 Views 0 Comments

Social media gives small players a fighting chance of competing with huge brands.

# marketing - Friday 8 April, 2016

What you can learn about branding your business from a binman
# Insights
From Business ETC
# Insights

What you can learn about branding your business from a binman

Apr 8th 2016, 3:00 PM 8 Views 0 Comments

Creating a ‘bold promise’ you can stand over is a key step.

# marketing - Wednesday 6 April, 2016

The simple tricks that will make your website more search engine friendly
# Insights
From Business ETC
# Insights

The simple tricks that will make your website more search engine friendly

Apr 6th 2016, 9:00 PM 32 Views 0 Comments

Popping up in Google and other search results is key if you want to reach customers.