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#Marketing

# marketing - Monday 4 April, 2016

From Business ETC 'Online video isn't the future of marketing - it's the now' Insights

'Online video isn't the future of marketing - it's the now'

Irish companies can still take advantage of the explosion in video on shoestring budgets.

# marketing - Friday 1 April, 2016

From Business ETC Thousands of businesses don't even have a website - and that's a big worry Opinion

Thousands of businesses don't even have a website - and that's a big worry

‘Despite Ireland spending more online, our SMEs are missing out on the e-commerce revolution.’

# marketing - Thursday 31 March, 2016

From Business ETC How you can turn social media into a real money-spinner Social Media

How you can turn social media into a real money-spinner

It’s possible – with the right approach.

# marketing - Wednesday 30 March, 2016

Journal Media launches brand new business site

Fora will help SMEs and startups access information, support and quality journalism.

From Business ETC 7 tips for creating an unforgettable company brand Insights

7 tips for creating an unforgettable company brand

What’s in a name? Plenty.

From Business ETC 5 steps to designing a killer digital marketing strategy on any budget Insights

5 steps to designing a killer digital marketing strategy on any budget

Want to generate more sales? First, you need a plan.

# marketing - Wednesday 2 March, 2016

From Business ETC Virtual-reality house viewings could become the new normal in Ireland Building And Property

Virtual-reality house viewings could become the new normal in Ireland

Sherry FitzGerald is going to use VR tech for house showings.

# marketing - Tuesday 23 February, 2016

From Business ETC The humble potato is finally making a comeback Agribusiness

The humble potato is finally making a comeback

Ireland’s relationship with potatoes is on the mend.

# marketing - Monday 22 February, 2016

From Business ETC The man who helped bring mobile phones to Ireland wants to change how companies text Apps And Mobile

The man who helped bring mobile phones to Ireland wants to change how companies text

This man probably made it possible for you to get your first mobile phone.

# marketing - Friday 19 February, 2016

From Business ETC Three will be the first big European mobile network to roll out ad-blocking Marketing

Three will be the first big European mobile network to roll out ad-blocking

Three says the technology has already been tested in the UK and Italy.

# marketing - Sunday 14 February, 2016

From Business ETC 5 LinkedIn tips that everyone can make the most of Social Media

5 LinkedIn tips that everyone can make the most of

LinkedIn expert Melonie Dodaro gave us her advice.

# marketing - Sunday 7 February, 2016

From Business ETC The one thing most businesses still screw up on social media Social Media

The one thing most businesses still screw up on social media

This social media expert shares some simple advice any company can follow.

# marketing - Friday 22 January, 2016

'The amount of people who are aware of it now, it's just amazing' - LGFA defend Ladyball ad

LGFA President Marie Hickey defends the controversial campaign.

# marketing - Wednesday 2 December, 2015

Arnotts is marketing a vacuum cleaner as a Christmas gift 'for her'

At least it’s a fancy one?

From The Daily Edge Arnotts is marketing a hoover as a Christmas gift 'for her' Gift For Her

Arnotts is marketing a hoover as a Christmas gift 'for her'

At least it’s a fancy hoover?

# marketing - Saturday 28 November, 2015

These are 15 of the most questionable corporate logos in history

That’s one happy satellite dish.

# marketing - Saturday 17 October, 2015

Why a crew of German instagrammers were lured on this tour of Ireland

They took lots of pretty photos while they were here.

# marketing - Wednesday 16 September, 2015

Eircom has been replaced with this squiggle

The company is spending €16 million on a rebrand, including a new name and logo.

# marketing - Tuesday 15 September, 2015

Why these award-winning Irish digital marketeers set up a secret sex shop

Wolfgang Digital announced plans to hire 50 staff today – here’s how they got there.

# marketing - Sunday 9 August, 2015

Is the food in those perfectly sculpted ads fake? We asked an expert

For the first in our Odd Jobs series, we spoke to food stylist Johan van der Merwe.

# marketing - Sunday 12 July, 2015

Coke is removing logos from its packaging to try to make you a better person

“Labels are for cans, not for people.”

# marketing - Thursday 9 July, 2015

From The Daily Edge This 'go home Irish' ad has created quite a buzz on the streets of Toronto Please Leave Canada

This 'go home Irish' ad has created quite a buzz on the streets of Toronto

It links to a website titled pleaseleavecanada.com as well.

# marketing - Friday 3 July, 2015

You might care about your online privacy... but would you pay for it?

Would you pay for any the services you can currently use for free if it meant you had more privacy?

# marketing - Saturday 6 June, 2015

We asked Eircom why people dislike the company so much

And what they’re planning to do about it.

# marketing - Thursday 4 June, 2015

Why the long era of TV advertising supremacy is about to end

Nowadays it’s all about the data.

# marketing - Monday 1 June, 2015

A Japanese label with 'performance workwear' has discovered how to make men love shopping

The secret is to keep things simple.

# marketing - Monday 4 May, 2015

4 things anyone can learn from the brains behind these little bottles

We talked to Innocent’s marketing guru about creating a great brand.

# marketing - Sunday 3 May, 2015

'You're bound to piss the odd person off': Paddy Power explain why they use ads like this

“No matter how many people voice their opposition that there is always a silent majority who either find it hilarious or who couldn’t give a sh**e”.

# marketing - Wednesday 29 April, 2015

All the complaints over this controversial billboard may have backfired spectacularly

The advertiser looks like it’s laughing all the way to the bank.

# marketing - Saturday 25 April, 2015

Every business should take lessons from how Nike sells shoes

We talk to one of the world’s greatest scriptwriting experts about how everyone should be able to spin a good yarn.

# marketing - Saturday 21 March, 2015

Is Guinness good for you? Look at the label

Diageo will start displaying nutritional information on alcohol.

# marketing - Sunday 15 March, 2015

The good, the bad, and the ugly of Mother's Day advertising

Some companies get the marketing of maternal-appreciation day very right. Others, not so much…

# marketing - Saturday 14 March, 2015

Quiz time: Spot the correct Apple logo

Sounds too easy, right?

# marketing - Saturday 14 February, 2015

Here are all the psychological tricks restaurants use to make you spend more

Just a few things to look out for during your romantic meals tonight…

# marketing - Friday 6 February, 2015

From The Daily Edge Coca-Cola got tricked into tweeting quotes from Mein Kampf on Twitter Mein Coke

# marketing - Wednesday 21 January, 2015

From The Daily Edge 11 people who are questioning Johnny Depp's choices ahead of Mortdecai Truly Madly Depply

11 people who are questioning Johnny Depp's choices ahead of Mortdecai

Who the HELL is Mortdecai?

# marketing - Monday 3 November, 2014

From The Daily Edge Carlsberg: We weren't being insensitive about the famine in new ad History Fail

Carlsberg: We weren't being insensitive about the famine in new ad

An unfortunate coincidence.

# marketing - Sunday 12 October, 2014

From The Daily Edge 21 things Ireland does better than anywhere else in the world Great Little Country

21 things Ireland does better than anywhere else in the world

Best small country in the world.

# marketing - Friday 12 September, 2014

Column: Four trends that will have a significant impact on every business in Ireland

Paying special attention to the shifting needs and attitudes of the new, experiential generation will pay off for all businesses, writes Renaud Visage co-founder of Eventbrite.

# marketing - Sunday 10 August, 2014

From The Daily Edge Here's why Ireland was glued to the Paddy Power Twitter account yesterday Texts

Here's why Ireland was glued to the Paddy Power Twitter account yesterday

Steve is the country’s new hero.