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#Marketing

# marketing - Monday 4 April, 2016

'Online video isn't the future of marketing - it's the now'
# Insights
From Business ETC
# Insights

'Online video isn't the future of marketing - it's the now'

Apr 4th 2016, 5:00 PM 101 Views 0 Comments

Irish companies can still take advantage of the explosion in video on shoestring budgets.

# marketing - Friday 1 April, 2016

Thousands of businesses don't even have a website - and that's a big worry
# Opinion
From Business ETC
# Opinion

Thousands of businesses don't even have a website - and that's a big worry

Apr 1st 2016, 8:00 PM 77 Views 0 Comments

‘Despite Ireland spending more online, our SMEs are missing out on the e-commerce revolution.’

# marketing - Thursday 31 March, 2016

How you can turn social media into a real money-spinner
# Social Media
From Business ETC
# Social Media

How you can turn social media into a real money-spinner

Mar 31st 2016, 8:00 PM 1 View 0 Comments

It’s possible – with the right approach.

# marketing - Wednesday 30 March, 2016

Journal Media launches brand new business site
# Fora
# Fora

Journal Media launches brand new business site

Mar 30th 2016, 1:11 PM 16,345 Views 17 Comments

Fora will help SMEs and startups access information, support and quality journalism.

7 tips for creating an unforgettable company brand
# Insights
From Business ETC
# Insights

7 tips for creating an unforgettable company brand

Mar 30th 2016, 8:05 AM 24 Views 0 Comments

What’s in a name? Plenty.

5 steps to designing a killer digital marketing strategy on any budget
# Insights
From Business ETC
# Insights

5 steps to designing a killer digital marketing strategy on any budget

Mar 30th 2016, 7:30 AM 143 Views 0 Comments

Want to generate more sales? First, you need a plan.

# marketing - Wednesday 2 March, 2016

Virtual-reality house viewings could become the new normal in Ireland
# Building And Property
From Business ETC
# Building And Property

Virtual-reality house viewings could become the new normal in Ireland

Mar 2nd 2016, 6:07 AM 12,257 Views 0 Comments

Sherry FitzGerald is going to use VR tech for house showings.

# marketing - Tuesday 23 February, 2016

The humble potato is finally making a comeback
# Agribusiness
From Business ETC
# Agribusiness

The humble potato is finally making a comeback

Feb 23rd 2016, 11:52 AM 14,865 Views 0 Comments

Ireland’s relationship with potatoes is on the mend.

# marketing - Monday 22 February, 2016

The man who helped bring mobile phones to Ireland wants to change how companies text
# Apps And Mobile
From Business ETC
# Apps And Mobile

The man who helped bring mobile phones to Ireland wants to change how companies text

Feb 22nd 2016, 8:00 PM 21,644 Views 0 Comments

This man probably made it possible for you to get your first mobile phone.

# marketing - Friday 19 February, 2016

Three will be the first big European mobile network to roll out ad-blocking
# Marketing
From Business ETC
# Marketing

Three will be the first big European mobile network to roll out ad-blocking

Feb 19th 2016, 11:20 AM 14,651 Views 0 Comments

Three says the technology has already been tested in the UK and Italy.

# marketing - Sunday 14 February, 2016

5 LinkedIn tips that everyone can make the most of
# Social Media
From Business ETC
# Social Media

5 LinkedIn tips that everyone can make the most of

Feb 14th 2016, 8:30 PM 22,808 Views 0 Comments

LinkedIn expert Melonie Dodaro gave us her advice.

# marketing - Sunday 7 February, 2016

The one thing most businesses still screw up on social media
# Social Media
From Business ETC
# Social Media

The one thing most businesses still screw up on social media

Feb 7th 2016, 12:00 PM 15,023 Views 0 Comments

This social media expert shares some simple advice any company can follow.

# marketing - Friday 22 January, 2016

'The amount of people who are aware of it now, it's just amazing' - LGFA defend Ladyball ad
# Case For Defence
From The42
# Case For Defence

'The amount of people who are aware of it now, it's just amazing' - LGFA defend Ladyball ad

Jan 22nd 2016, 10:28 AM 24,434 Views 26 Comments

LGFA President Marie Hickey defends the controversial campaign.

# marketing - Wednesday 2 December, 2015

Arnotts is marketing a vacuum cleaner as a Christmas gift 'for her'
# Gift For Her
# Gift For Her

Arnotts is marketing a vacuum cleaner as a Christmas gift 'for her'

Dec 2nd 2015, 7:44 PM 22,818 Views 113 Comments

At least it’s a fancy one?

Arnotts is marketing a hoover as a Christmas gift 'for her'
# Gift For Her
From The Daily Edge
# Gift For Her

Arnotts is marketing a hoover as a Christmas gift 'for her'

Dec 2nd 2015, 6:03 PM 4,869 Views 16 Comments

At least it’s a fancy hoover?

# marketing - Saturday 28 November, 2015

These are 15 of the most questionable corporate logos in history
# Marketing Fail
# Marketing Fail

These are 15 of the most questionable corporate logos in history

Nov 28th 2015, 12:00 PM 51,388 Views 14 Comments

That’s one happy satellite dish.

# marketing - Saturday 17 October, 2015

Why a crew of German instagrammers were lured on this tour of Ireland
# Snap Snap
# Snap Snap

Why a crew of German instagrammers were lured on this tour of Ireland

Oct 17th 2015, 9:00 PM 36,780 Views 26 Comments

They took lots of pretty photos while they were here.

# marketing - Wednesday 16 September, 2015

Eircom has been replaced with this squiggle
# Is It A Bird
# Is It A Bird

Eircom has been replaced with this squiggle

Sep 16th 2015, 11:28 AM 23,108 Views 77 Comments

The company is spending €16 million on a rebrand, including a new name and logo.

# marketing - Tuesday 15 September, 2015

Why these award-winning Irish digital marketeers set up a secret sex shop
# Toy Story
# Toy Story

Why these award-winning Irish digital marketeers set up a secret sex shop

Sep 15th 2015, 8:45 PM 32,480 Views 15 Comments

Wolfgang Digital announced plans to hire 50 staff today – here’s how they got there.

# marketing - Sunday 9 August, 2015

Is the food in those perfectly sculpted ads fake? We asked an expert
# You Do What?
# You Do What?

Is the food in those perfectly sculpted ads fake? We asked an expert

Aug 9th 2015, 9:50 AM 25,152 Views 17 Comments

For the first in our Odd Jobs series, we spoke to food stylist Johan van der Merwe.

# marketing - Sunday 12 July, 2015

Coke is removing logos from its packaging to try to make you a better person
# Ramadan
# Ramadan

Coke is removing logos from its packaging to try to make you a better person

Jul 12th 2015, 9:30 AM 29,797 Views 29 Comments

“Labels are for cans, not for people.”

# marketing - Thursday 9 July, 2015

This 'go home Irish' ad has created quite a buzz on the streets of Toronto
# Please Leave Canada
From The Daily Edge
# Please Leave Canada

This 'go home Irish' ad has created quite a buzz on the streets of Toronto

Jul 9th 2015, 10:20 AM 11,513 Views 3 Comments

It links to a website titled pleaseleavecanada.com as well.

# marketing - Friday 3 July, 2015

You might care about your online privacy... but would you pay for it?
# Opinion
# Opinion

You might care about your online privacy... but would you pay for it?

Jul 3rd 2015, 6:00 PM 43 Views 20 Comments

Would you pay for any the services you can currently use for free if it meant you had more privacy?

# marketing - Saturday 6 June, 2015

We asked Eircom why people dislike the company so much
# Ears Burning
# Ears Burning

We asked Eircom why people dislike the company so much

Jun 6th 2015, 9:00 PM 32,804 Views 84 Comments

And what they’re planning to do about it.

# marketing - Thursday 4 June, 2015

Why the long era of TV advertising supremacy is about to end
# Back In The Day
# Back In The Day

Why the long era of TV advertising supremacy is about to end

Jun 4th 2015, 8:00 PM 15,119 Views 20 Comments

Nowadays it’s all about the data.

# marketing - Monday 1 June, 2015

A Japanese label with 'performance workwear' has discovered how to make men love shopping
# Male Order
# Male Order

A Japanese label with 'performance workwear' has discovered how to make men love shopping

Jun 1st 2015, 4:30 PM 24,053 Views 10 Comments

The secret is to keep things simple.

# marketing - Monday 4 May, 2015

4 things anyone can learn from the brains behind these little bottles
# Innocent Advice
# Innocent Advice

4 things anyone can learn from the brains behind these little bottles

May 4th 2015, 11:30 AM 24,893 Views 9 Comments

We talked to Innocent’s marketing guru about creating a great brand.

# marketing - Sunday 3 May, 2015

'You're bound to piss the odd person off': Paddy Power explain why they use ads like this
# Controversial
# Controversial

'You're bound to piss the odd person off': Paddy Power explain why they use ads like this

May 3rd 2015, 8:30 AM 25,680 Views 27 Comments

“No matter how many people voice their opposition that there is always a silent majority who either find it hilarious or who couldn’t give a sh**e”.

# marketing - Wednesday 29 April, 2015

All the complaints over this controversial billboard may have backfired spectacularly
# Cashing In
# Cashing In

All the complaints over this controversial billboard may have backfired spectacularly

Apr 29th 2015, 11:00 AM 39,674 Views 105 Comments

The advertiser looks like it’s laughing all the way to the bank.

# marketing - Saturday 25 April, 2015

Every business should take lessons from how Nike sells shoes
# Just Do It
# Just Do It

Every business should take lessons from how Nike sells shoes

Apr 25th 2015, 8:45 AM 30,926 Views 10 Comments

We talk to one of the world’s greatest scriptwriting experts about how everyone should be able to spin a good yarn.

# marketing - Saturday 21 March, 2015

Is Guinness good for you? Look at the label
# Diageo
# Diageo

Is Guinness good for you? Look at the label

Mar 21st 2015, 1:27 PM 26,292 Views 54 Comments

Diageo will start displaying nutritional information on alcohol.

# marketing - Sunday 15 March, 2015

The good, the bad, and the ugly of Mother's Day advertising
# Mothership
# Mothership

The good, the bad, and the ugly of Mother's Day advertising

Mar 15th 2015, 8:30 AM 26,150 Views 30 Comments

Some companies get the marketing of maternal-appreciation day very right. Others, not so much…

# marketing - Saturday 14 March, 2015

Quiz time: Spot the correct Apple logo
# Tricksters
# Tricksters

Quiz time: Spot the correct Apple logo

Mar 14th 2015, 9:45 AM 27,031 Views 23 Comments

Sounds too easy, right?

# marketing - Saturday 14 February, 2015

Here are all the psychological tricks restaurants use to make you spend more
# Eating Out
# Eating Out

Here are all the psychological tricks restaurants use to make you spend more

Feb 14th 2015, 6:00 PM 56,946 Views 32 Comments

Just a few things to look out for during your romantic meals tonight…

# marketing - Friday 6 February, 2015

Coca-Cola got tricked into tweeting quotes from Mein Kampf on Twitter
# Mein Coke
From The Daily Edge
# Mein Coke

Coca-Cola got tricked into tweeting quotes from Mein Kampf on Twitter

Feb 6th 2015, 10:10 AM 6,026 Views 3 Comments

:/

# marketing - Wednesday 21 January, 2015

11 people who are questioning Johnny Depp's choices ahead of Mortdecai
# Truly Madly Depply
From The Daily Edge
# Truly Madly Depply

11 people who are questioning Johnny Depp's choices ahead of Mortdecai

Jan 21st 2015, 10:24 AM 4,347 Views 0 Comments

Who the HELL is Mortdecai?

# marketing - Monday 3 November, 2014

Carlsberg: We weren't being insensitive about the famine in new ad
# History Fail
From The Daily Edge
# History Fail

Carlsberg: We weren't being insensitive about the famine in new ad

Nov 3rd 2014, 3:15 PM 8,448 Views 6 Comments

An unfortunate coincidence.

# marketing - Sunday 12 October, 2014

21 things Ireland does better than anywhere else in the world
# Great Little Country
From The Daily Edge
# Great Little Country

21 things Ireland does better than anywhere else in the world

Oct 12th 2014, 6:00 PM 82,508 Views 24 Comments

Best small country in the world.

# marketing - Friday 12 September, 2014

Column: Four trends that will have a significant impact on every business in Ireland
# SMEs
# SMEs

Column: Four trends that will have a significant impact on every business in Ireland

Sep 12th 2014, 8:00 AM 293 Views 6 Comments

Paying special attention to the shifting needs and attitudes of the new, experiential generation will pay off for all businesses, writes Renaud Visage co-founder of Eventbrite.

# marketing - Sunday 10 August, 2014

Here's why Ireland was glued to the Paddy Power Twitter account yesterday
# Texts
From The Daily Edge
# Texts

Here's why Ireland was glued to the Paddy Power Twitter account yesterday

Aug 10th 2014, 10:07 AM 29,187 Views 6 Comments

Steve is the country’s new hero.