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#Marketing

# marketing - Monday 1 May, 2017

'Try absolutely everything. You'll know marketing doesn't work when you haven't moved the needle'
# Insights
From Business ETC
# Insights

'Try absolutely everything. You'll know marketing doesn't work when you haven't moved the needle'

May 1st 2017, 2:00 PM 46 Views 0 Comments

This is how Cork’s Teamwork has uncovered the best way to recruit new customers.

# marketing - Thursday 27 April, 2017

What a homeless charity can teach you about effective ads
# Media And Arts
From Business ETC
# Media And Arts

What a homeless charity can teach you about effective ads

Apr 27th 2017, 6:48 PM 286 Views 0 Comments

Havas Dublin managing director Bob Coggins delivers a masterclass in better marketing.

'Visitors don't come for tacky, renamed districts': Claims fly over the future of Dublin Town
# Fair City
# Fair City

'Visitors don't come for tacky, renamed districts': Claims fly over the future of Dublin Town

Apr 27th 2017, 2:59 PM 582 Views 1 Comment

A campaign has been launched to scrap the city centre business group.

# marketing - Wednesday 26 April, 2017

These are the sectors that attracted the most complaints about their ads
# Marketing
From Business ETC
# Marketing

These are the sectors that attracted the most complaints about their ads

Apr 26th 2017, 3:27 PM 300 Views 0 Comments

Written submissions to the advertising watchdog went up last year.

# marketing - Sunday 23 April, 2017

'Visitors don't come for tacky, renamed districts': Claims fly over the future of Dublin Town
# Marketing
From Business ETC
# Marketing

'Visitors don't come for tacky, renamed districts': Claims fly over the future of Dublin Town

Apr 23rd 2017, 6:00 AM 2,896 Views 0 Comments

A campaign has been launched to scrap the city centre business group.

# marketing - Thursday 20 April, 2017

How to be better at networking... and get rid of someone who chews your ear off
# Insights
From Business ETC
# Insights

How to be better at networking... and get rid of someone who chews your ear off

Apr 20th 2017, 6:00 PM 190 Views 0 Comments

Network Ireland president Rebecca Harrison delivers a masterclass in mingling.

# marketing - Sunday 16 April, 2017

Food fraud or fair play? The murky business of supermarkets selling 'Irish' seafood
# Food And Drink
From Business ETC
# Food And Drink

Food fraud or fair play? The murky business of supermarkets selling 'Irish' seafood

Apr 16th 2017, 10:00 PM 2,927 Views 0 Comments

The major chains have adopted similar approaches in marketing fish sourced from abroad.

# marketing - Saturday 15 April, 2017

'United Airlines forgot the courts of public opinion and law are two very different things'
# Social Media
# Social Media

'United Airlines forgot the courts of public opinion and law are two very different things'

Apr 15th 2017, 8:00 AM 472 Views 19 Comments

Communications expert Jack Murray delivers a masterclass in how to deal with a social media storm.

# marketing - Thursday 13 April, 2017

'United Airlines forgot the courts of public opinion and law are two very different things'
# Social Media
From Business ETC
# Social Media

'United Airlines forgot the courts of public opinion and law are two very different things'

Apr 13th 2017, 10:38 AM 61 Views 0 Comments

Communications expert Jack Murray delivers a masterclass in how to deal with a social media storm.

# marketing - Wednesday 5 April, 2017

Hailo is using 'banter billboards' for its multimillion-euro rebrand as Mytaxi
# Marketing
From Business ETC
# Marketing

Hailo is using 'banter billboards' for its multimillion-euro rebrand as Mytaxi

Apr 5th 2017, 10:44 AM 1,496 Views 0 Comments

The company says changing the well-known name will be a challenge.

This is where most of Irish advertisers' record digital spending is going
# Marketing
From Business ETC
# Marketing

This is where most of Irish advertisers' record digital spending is going

Apr 5th 2017, 6:00 AM 551 Views 0 Comments

Social media sites were the beneficiaries of the biggest increases.

# marketing - Thursday 30 March, 2017

Telco firms attract the most complaints for misleading ads - but none have ever been fined
# Marketing
# Marketing

Telco firms attract the most complaints for misleading ads - but none have ever been fined

Mar 30th 2017, 4:17 PM 841 Views 2 Comments

The industry-financed advertising watchdog says it’s ‘actively engaging’ with the sector.

# marketing - Tuesday 28 March, 2017

The amount spent on digital ads in Ireland should overtake traditional media this year
# Marketing
From Business ETC
# Marketing

The amount spent on digital ads in Ireland should overtake traditional media this year

Mar 28th 2017, 1:00 AM 731 Views 0 Comments

US researchers have predicted more than half the near-billion euro spend on ads will head online.

# marketing - Sunday 26 March, 2017

Telco firms attract the most complaints for misleading ads - but none have ever been fined
# Apps And Mobile
From Business ETC
# Apps And Mobile

Telco firms attract the most complaints for misleading ads - but none have ever been fined

Mar 26th 2017, 6:00 AM 649 Views 0 Comments

The industry-financed advertising watchdog says it’s ‘actively engaging’ with the sector.

# marketing - Thursday 23 March, 2017

'The worst place for startups to be is in an article's headline - only your mother will read it'
# Marketing
From Business ETC
# Marketing

'The worst place for startups to be is in an article's headline - only your mother will read it'

Mar 23rd 2017, 4:00 PM 111 Views 0 Comments

Beachut PR boss Paul Hayes delivers a masterclass in public relations for startups.

# marketing - Sunday 19 March, 2017

'There is no good time to start a business, you just have to go for it'
# Insights
From Business ETC
# Insights

'There is no good time to start a business, you just have to go for it'

Mar 19th 2017, 1:00 PM 12 Views 0 Comments

Launching a marketing firm in the recession sounds like a terrible idea – but for this company it worked.

# marketing - Tuesday 14 March, 2017

A copywriter has gone to the High Court to make sure she can't be fired
# Work
From Business ETC
# Work

A copywriter has gone to the High Court to make sure she can't be fired

Mar 14th 2017, 4:40 PM 1,441 Views 0 Comments

Her employer claimed she was taking too many personal calls and emails at work.

# marketing - Thursday 2 March, 2017

'If you're coming up with a brand name, don't brainstorm on a Friday'
# Marketing
From Business ETC
# Marketing

'If you're coming up with a brand name, don't brainstorm on a Friday'

Mar 2nd 2017, 5:00 PM 42 Views 0 Comments

Marketing guru Pat Kinsley delivers a masterclass in naming a company.

# marketing - Sunday 26 February, 2017

'The traditional lines between PR, marketing and advertising are blurring beyond recognition'
# Marketing
From Business ETC
# Marketing

'The traditional lines between PR, marketing and advertising are blurring beyond recognition'

Feb 26th 2017, 2:00 PM 38 Views 0 Comments

Here are 10 tips for how firms can take advantage and tell their ‘stories’ better.

# marketing - Saturday 25 February, 2017

These are the major trends expected to shape the Irish ad industry in 2017
# Sport Sponsorships
# Sport Sponsorships

These are the major trends expected to shape the Irish ad industry in 2017

Feb 25th 2017, 7:30 AM 11,450 Views 4 Comments

Marketers will spend almost a billion euro on ads this year, according to Core Media.

# marketing - Wednesday 22 February, 2017

Pinterest has rolled out its advertising platform for Irish businesses
# Marketing
From Business ETC
# Marketing

Pinterest has rolled out its advertising platform for Irish businesses

Feb 22nd 2017, 5:59 AM 330 Views 0 Comments

Companies based here can now pay for ‘promoted pins’.

# marketing - Sunday 19 February, 2017

Affiliate deals: The hidden way influencers are making money from your online shopping
# Influenced
From The Daily Edge
# Influenced

Affiliate deals: The hidden way influencers are making money from your online shopping

Feb 19th 2017, 7:00 PM 9,011 Views 7 Comments

What you should know before you click on those product links.

These are the major trends expected to shape the Irish ad industry in 2017
# Marketing
From Business ETC
# Marketing

These are the major trends expected to shape the Irish ad industry in 2017

Feb 19th 2017, 4:00 PM 2,034 Views 0 Comments

Marketers will spend almost a billion euro on ads this year, according to Core Media.

# marketing - Sunday 12 February, 2017

What tourism officials are doing to lure visitors to Ireland's overlooked north-west
# North By North West
# North By North West

What tourism officials are doing to lure visitors to Ireland's overlooked north-west

Feb 12th 2017, 10:00 AM 15,428 Views 30 Comments

The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.

# marketing - Thursday 9 February, 2017

What tourism officials are doing to lure visitors to Ireland's overlooked north-west
# This Way Please
# This Way Please

What tourism officials are doing to lure visitors to Ireland's overlooked north-west

Feb 9th 2017, 6:37 PM 455 Views 0 Comments

The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.

# marketing - Saturday 4 February, 2017

What tourism officials are doing to lure visitors to Ireland's overlooked north-west
# Tourism
From Business ETC
# Tourism

What tourism officials are doing to lure visitors to Ireland's overlooked north-west

Feb 4th 2017, 4:00 PM 1,647 Views 0 Comments

The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.

# marketing - Friday 3 February, 2017

Irish mobile marketing firm Zamano to wind down 'existing business lines'
# Internet
From Business ETC
# Internet

Irish mobile marketing firm Zamano to wind down 'existing business lines'

Feb 3rd 2017, 11:52 AM 553 Views 0 Comments

The public company said new payments rules were having a ‘significant impact’ on business.

# marketing - Tuesday 24 January, 2017

Ireland's ad watchdog is monitoring online influencers who don't declare paid-for posts
# Marketing
From Business ETC
# Marketing

Ireland's ad watchdog is monitoring online influencers who don't declare paid-for posts

Jan 24th 2017, 2:33 PM 758 Views 0 Comments

The ASAI has issued new guidelines for those operating in the fast-developing industry.

Irish bloggers will now have to declare when they're promoting a product in their posts
# Counting The Cash
# Counting The Cash

Irish bloggers will now have to declare when they're promoting a product in their posts

Jan 24th 2017, 2:30 PM 18,697 Views 32 Comments

The ASAI aims to ensure that all marketing is easily identifiable from independent editorial content.

# marketing - Thursday 19 January, 2017

Irish-founded ad-tech firm SuperAwesome may be plotting a £200m London float
# Funding
From Business ETC
# Funding

Irish-founded ad-tech firm SuperAwesome may be plotting a £200m London float

Jan 19th 2017, 11:16 AM 547 Views 0 Comments

The company was founded by serial entrepreneur Dylan Collins.

# marketing - Saturday 31 December, 2016

8 of the worst corporate PR disasters of 2016
# Marketing
From Business ETC
# Marketing

8 of the worst corporate PR disasters of 2016

Dec 31st 2016, 4:00 PM 3,135 Views 0 Comments

Help yourself to a festive dose of schadenfreude.

# marketing - Wednesday 21 December, 2016

What it takes for a brand to pull off a brilliant Christmas ad
# Marketing
From Business ETC
# Marketing

What it takes for a brand to pull off a brilliant Christmas ad

Dec 21st 2016, 6:00 PM 557 Views 0 Comments

Marketing guru Pat Kinsley says consumers are prime targets at this time of year.

# marketing - Monday 19 December, 2016

Poll: Do you think the spend on Christmas ads is worth it?
# Marketing
From Business ETC
# Marketing

Poll: Do you think the spend on Christmas ads is worth it?

Dec 19th 2016, 12:00 PM 140 Views 0 Comments

Marketers have pumped a record €6 billion into this year’s festive campaign.

# marketing - Sunday 18 December, 2016

The delicate art of creating a brilliant Christmas window display
# Retail
From Business ETC
# Retail

The delicate art of creating a brilliant Christmas window display

Dec 18th 2016, 9:00 PM 116 Views 0 Comments

Arnotts’ creative guru says the right display draws people in – and hopefully lifts sales.

The Dublin agency handling social media for music acts that don't have time to tweet
# Circulate Online
# Circulate Online

The Dublin agency handling social media for music acts that don't have time to tweet

Dec 18th 2016, 4:38 PM 13,225 Views 6 Comments

Circulate has managed online marketing for acts like Faithless and Jonas Blue.

The Dublin agency handling social media for music acts that don't have time to tweet
# Marketing
From Business ETC
# Marketing

The Dublin agency handling social media for music acts that don't have time to tweet

Dec 18th 2016, 12:01 PM 1,351 Views 0 Comments

Circulate has managed online marketing for acts like Faithless and Jonas Blue.

# marketing - Monday 12 December, 2016

Poll: Does it matter where brands advertise?
# Marketing
From Business ETC
# Marketing

Poll: Does it matter where brands advertise?

Dec 12th 2016, 3:00 PM 567 Views 0 Comments

A string of companies have pulled ads from right-wing news site Breitbart recently.

# marketing - Saturday 10 December, 2016

Why Irish firms are willing to fork out thousands of euro for catchy web addresses
# Internet
From Business ETC
# Internet

Why Irish firms are willing to fork out thousands of euro for catchy web addresses

Dec 10th 2016, 4:01 PM 1,575 Views 0 Comments

Several companies have paid five-figure sums for .ie names, while global prices reach into the millions.

# marketing - Thursday 8 December, 2016

Britain is banning junk food ads targeting children on social media
# Food And Drink
From Business ETC
# Food And Drink

Britain is banning junk food ads targeting children on social media

Dec 8th 2016, 12:23 PM 249 Views 0 Comments

Health campaigners have called for tighter rules to be introduced in Ireland.

# marketing - Tuesday 6 December, 2016

UTV Ireland will be shut down - then re-launched as the 'female-oriented' Be3
# Media And Arts
From Business ETC
# Media And Arts

UTV Ireland will be shut down - then re-launched as the 'female-oriented' Be3

Dec 6th 2016, 2:13 PM 652 Views 1 Comment

TV3 will become the ‘grown-ups’ channel after the takeover of its former rival.