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#Marketing

# marketing - Monday 1 May, 2017

From Business ETC 'Try absolutely everything. You'll know marketing doesn't work when you haven't moved the needle' Insights

'Try absolutely everything. You'll know marketing doesn't work when you haven't moved the needle'

This is how Cork’s Teamwork has uncovered the best way to recruit new customers.

# marketing - Thursday 27 April, 2017

From Business ETC What a homeless charity can teach you about effective ads Media And Arts

What a homeless charity can teach you about effective ads

Havas Dublin managing director Bob Coggins delivers a masterclass in better marketing.

'Visitors don't come for tacky, renamed districts': Claims fly over the future of Dublin Town

A campaign has been launched to scrap the city centre business group.

# marketing - Wednesday 26 April, 2017

From Business ETC These are the sectors that attracted the most complaints about their ads Marketing

These are the sectors that attracted the most complaints about their ads

Written submissions to the advertising watchdog went up last year.

# marketing - Sunday 23 April, 2017

From Business ETC 'Visitors don't come for tacky, renamed districts': Claims fly over the future of Dublin Town Marketing

'Visitors don't come for tacky, renamed districts': Claims fly over the future of Dublin Town

A campaign has been launched to scrap the city centre business group.

# marketing - Thursday 20 April, 2017

From Business ETC How to be better at networking... and get rid of someone who chews your ear off Insights

How to be better at networking... and get rid of someone who chews your ear off

Network Ireland president Rebecca Harrison delivers a masterclass in mingling.

# marketing - Sunday 16 April, 2017

From Business ETC Food fraud or fair play? The murky business of supermarkets selling 'Irish' seafood Food And Drink

Food fraud or fair play? The murky business of supermarkets selling 'Irish' seafood

The major chains have adopted similar approaches in marketing fish sourced from abroad.

# marketing - Saturday 15 April, 2017

'United Airlines forgot the courts of public opinion and law are two very different things'

Communications expert Jack Murray delivers a masterclass in how to deal with a social media storm.

# marketing - Thursday 13 April, 2017

From Business ETC 'United Airlines forgot the courts of public opinion and law are two very different things' Social Media

'United Airlines forgot the courts of public opinion and law are two very different things'

Communications expert Jack Murray delivers a masterclass in how to deal with a social media storm.

# marketing - Wednesday 5 April, 2017

From Business ETC Hailo is using 'banter billboards' for its multimillion-euro rebrand as Mytaxi Marketing

Hailo is using 'banter billboards' for its multimillion-euro rebrand as Mytaxi

The company says changing the well-known name will be a challenge.

From Business ETC This is where most of Irish advertisers' record digital spending is going Marketing

This is where most of Irish advertisers' record digital spending is going

Social media sites were the beneficiaries of the biggest increases.

# marketing - Thursday 30 March, 2017

Telco firms attract the most complaints for misleading ads - but none have ever been fined

The industry-financed advertising watchdog says it’s ‘actively engaging’ with the sector.

# marketing - Tuesday 28 March, 2017

From Business ETC The amount spent on digital ads in Ireland should overtake traditional media this year Marketing

The amount spent on digital ads in Ireland should overtake traditional media this year

US researchers have predicted more than half the near-billion euro spend on ads will head online.

# marketing - Sunday 26 March, 2017

From Business ETC Telco firms attract the most complaints for misleading ads - but none have ever been fined Apps And Mobile

Telco firms attract the most complaints for misleading ads - but none have ever been fined

The industry-financed advertising watchdog says it’s ‘actively engaging’ with the sector.

# marketing - Thursday 23 March, 2017

From Business ETC 'The worst place for startups to be is in an article's headline - only your mother will read it' Marketing

'The worst place for startups to be is in an article's headline - only your mother will read it'

Beachut PR boss Paul Hayes delivers a masterclass in public relations for startups.

# marketing - Sunday 19 March, 2017

From Business ETC 'There is no good time to start a business, you just have to go for it' Insights

'There is no good time to start a business, you just have to go for it'

Launching a marketing firm in the recession sounds like a terrible idea – but for this company it worked.

# marketing - Tuesday 14 March, 2017

From Business ETC A copywriter has gone to the High Court to make sure she can't be fired Work

A copywriter has gone to the High Court to make sure she can't be fired

Her employer claimed she was taking too many personal calls and emails at work.

# marketing - Thursday 2 March, 2017

From Business ETC 'If you're coming up with a brand name, don't brainstorm on a Friday' Marketing

'If you're coming up with a brand name, don't brainstorm on a Friday'

Marketing guru Pat Kinsley delivers a masterclass in naming a company.

# marketing - Sunday 26 February, 2017

From Business ETC 'The traditional lines between PR, marketing and advertising are blurring beyond recognition' Marketing

'The traditional lines between PR, marketing and advertising are blurring beyond recognition'

Here are 10 tips for how firms can take advantage and tell their ‘stories’ better.

# marketing - Saturday 25 February, 2017

These are the major trends expected to shape the Irish ad industry in 2017

Marketers will spend almost a billion euro on ads this year, according to Core Media.

# marketing - Wednesday 22 February, 2017

From Business ETC Pinterest has rolled out its advertising platform for Irish businesses Marketing

Pinterest has rolled out its advertising platform for Irish businesses

Companies based here can now pay for ‘promoted pins’.

# marketing - Sunday 19 February, 2017

From The Daily Edge Affiliate deals: The hidden way influencers are making money from your online shopping Influenced

Affiliate deals: The hidden way influencers are making money from your online shopping

What you should know before you click on those product links.

From Business ETC These are the major trends expected to shape the Irish ad industry in 2017 Marketing

These are the major trends expected to shape the Irish ad industry in 2017

Marketers will spend almost a billion euro on ads this year, according to Core Media.

# marketing - Sunday 12 February, 2017

What tourism officials are doing to lure visitors to Ireland's overlooked north-west

The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.

# marketing - Thursday 9 February, 2017

What tourism officials are doing to lure visitors to Ireland's overlooked north-west

The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.

# marketing - Saturday 4 February, 2017

From Business ETC What tourism officials are doing to lure visitors to Ireland's overlooked north-west Tourism

What tourism officials are doing to lure visitors to Ireland's overlooked north-west

The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.

# marketing - Friday 3 February, 2017

From Business ETC Irish mobile marketing firm Zamano to wind down 'existing business lines' Internet

Irish mobile marketing firm Zamano to wind down 'existing business lines'

The public company said new payments rules were having a ‘significant impact’ on business.

# marketing - Tuesday 24 January, 2017

From Business ETC Ireland's ad watchdog is monitoring online influencers who don't declare paid-for posts Marketing

Ireland's ad watchdog is monitoring online influencers who don't declare paid-for posts

The ASAI has issued new guidelines for those operating in the fast-developing industry.

Irish bloggers will now have to declare when they're promoting a product in their posts

The ASAI aims to ensure that all marketing is easily identifiable from independent editorial content.

# marketing - Thursday 19 January, 2017

From Business ETC Irish-founded ad-tech firm SuperAwesome may be plotting a £200m London float Funding

Irish-founded ad-tech firm SuperAwesome may be plotting a £200m London float

The company was founded by serial entrepreneur Dylan Collins.

# marketing - Saturday 31 December, 2016

From Business ETC 8 of the worst corporate PR disasters of 2016 Marketing

8 of the worst corporate PR disasters of 2016

Help yourself to a festive dose of schadenfreude.

# marketing - Wednesday 21 December, 2016

From Business ETC What it takes for a brand to pull off a brilliant Christmas ad Marketing

What it takes for a brand to pull off a brilliant Christmas ad

Marketing guru Pat Kinsley says consumers are prime targets at this time of year.

# marketing - Monday 19 December, 2016

From Business ETC Poll: Do you think the spend on Christmas ads is worth it? Marketing This post contains a poll

Poll: Do you think the spend on Christmas ads is worth it?

Marketers have pumped a record €6 billion into this year’s festive campaign.

# marketing - Sunday 18 December, 2016

From Business ETC The delicate art of creating a brilliant Christmas window display Retail

The delicate art of creating a brilliant Christmas window display

Arnotts’ creative guru says the right display draws people in – and hopefully lifts sales.

The Dublin agency handling social media for music acts that don't have time to tweet

Circulate has managed online marketing for acts like Faithless and Jonas Blue.

From Business ETC The Dublin agency handling social media for music acts that don't have time to tweet Marketing

The Dublin agency handling social media for music acts that don't have time to tweet

Circulate has managed online marketing for acts like Faithless and Jonas Blue.

# marketing - Monday 12 December, 2016

From Business ETC Poll: Does it matter where brands advertise? Marketing This post contains a poll

Poll: Does it matter where brands advertise?

A string of companies have pulled ads from right-wing news site Breitbart recently.

# marketing - Saturday 10 December, 2016

From Business ETC Why Irish firms are willing to fork out thousands of euro for catchy web addresses Internet

Why Irish firms are willing to fork out thousands of euro for catchy web addresses

Several companies have paid five-figure sums for .ie names, while global prices reach into the millions.

# marketing - Thursday 8 December, 2016

From Business ETC Britain is banning junk food ads targeting children on social media Food And Drink

Britain is banning junk food ads targeting children on social media

Health campaigners have called for tighter rules to be introduced in Ireland.

# marketing - Tuesday 6 December, 2016

From Business ETC UTV Ireland will be shut down - then re-launched as the 'female-oriented' Be3 Media And Arts

UTV Ireland will be shut down - then re-launched as the 'female-oriented' Be3

TV3 will become the ‘grown-ups’ channel after the takeover of its former rival.