'Try absolutely everything. You'll know marketing doesn't work when you haven't moved the needle'
This is how Cork’s Teamwork has uncovered the best way to recruit new customers.
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This is how Cork’s Teamwork has uncovered the best way to recruit new customers.
Havas Dublin managing director Bob Coggins delivers a masterclass in better marketing.
A campaign has been launched to scrap the city centre business group.
Written submissions to the advertising watchdog went up last year.
A campaign has been launched to scrap the city centre business group.
Network Ireland president Rebecca Harrison delivers a masterclass in mingling.
The major chains have adopted similar approaches in marketing fish sourced from abroad.
Communications expert Jack Murray delivers a masterclass in how to deal with a social media storm.
Communications expert Jack Murray delivers a masterclass in how to deal with a social media storm.
The company says changing the well-known name will be a challenge.
Social media sites were the beneficiaries of the biggest increases.
The industry-financed advertising watchdog says it’s ‘actively engaging’ with the sector.
US researchers have predicted more than half the near-billion euro spend on ads will head online.
The industry-financed advertising watchdog says it’s ‘actively engaging’ with the sector.
Beachut PR boss Paul Hayes delivers a masterclass in public relations for startups.
Launching a marketing firm in the recession sounds like a terrible idea – but for this company it worked.
Her employer claimed she was taking too many personal calls and emails at work.
Marketing guru Pat Kinsley delivers a masterclass in naming a company.
Here are 10 tips for how firms can take advantage and tell their ‘stories’ better.
Marketers will spend almost a billion euro on ads this year, according to Core Media.
Companies based here can now pay for ‘promoted pins’.
What you should know before you click on those product links.
Marketers will spend almost a billion euro on ads this year, according to Core Media.
The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.
The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.
The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.
The public company said new payments rules were having a ‘significant impact’ on business.
The ASAI has issued new guidelines for those operating in the fast-developing industry.
The ASAI aims to ensure that all marketing is easily identifiable from independent editorial content.
The company was founded by serial entrepreneur Dylan Collins.
Help yourself to a festive dose of schadenfreude.
Marketing guru Pat Kinsley says consumers are prime targets at this time of year.
Marketers have pumped a record €6 billion into this year’s festive campaign.
Arnotts’ creative guru says the right display draws people in – and hopefully lifts sales.
Circulate has managed online marketing for acts like Faithless and Jonas Blue.
Circulate has managed online marketing for acts like Faithless and Jonas Blue.
A string of companies have pulled ads from right-wing news site Breitbart recently.
Several companies have paid five-figure sums for .ie names, while global prices reach into the millions.
Health campaigners have called for tighter rules to be introduced in Ireland.
TV3 will become the ‘grown-ups’ channel after the takeover of its former rival.