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#Marketing

# marketing - Sunday 3 September, 2017

From Business ETC This Irish teen quit school at 17 to launch a talent agency for online 'influencers' Marketing

This Irish teen quit school at 17 to launch a talent agency for online 'influencers'

Conor O’Flaherty says he plans to hire up to 15 people in Galway over the next year.

From Business ETC How these two marketeers got their protein bars in every corner of Ireland Food And Drink

How these two marketeers got their protein bars in every corner of Ireland

Fulfil Nutrition is on track to sell 30 million bars in 2017 a year after launching.

# marketing - Thursday 24 August, 2017

From Business ETC Want a great company logo? Try thinking of your business as a rock band Media And Arts

Want a great company logo? Try thinking of your business as a rock band

This graphic designer delivers a masterclass in making a memorable mark.

# marketing - Wednesday 23 August, 2017

From Business ETC INM wants Google and Facebook to pay for news Media And Arts

INM wants Google and Facebook to pay for news

Group chairman Leslie Buckley said traditional publishers should ‘demand payment’ from the online duopoly.

# marketing - Friday 4 August, 2017

From Business ETC The firm behind Golden Pages has a 'reasonable prospect' of surviving its insolvency Marketing

The firm behind Golden Pages has a 'reasonable prospect' of surviving its insolvency

The company filed for examinership after its owner withdrew financial support.

# marketing - Saturday 29 July, 2017

Mattress Mick: 'Michael O'Leary doesn't care what people think. I've tried to model what he does'

Michael Flynn tells us what he would be doing if he wasn’t selling mattresses.

From Business ETC Why every business needs to run experiments - and how to go about doing it Insights

Why every business needs to run experiments - and how to go about doing it

You don’t need to build a lab, something as simple as an email campaign can be a testing ground.

# marketing - Friday 28 July, 2017

From Business ETC There's been a surge in complaints about how Irish 'influencers' are plugging products Marketing

There's been a surge in complaints about how Irish 'influencers' are plugging products

The ads watchdog has fielded three times as many complaints so far this year as in all of 2016.

# marketing - Thursday 27 July, 2017

From Business ETC 'If Facebook's taking 360-degree videos seriously, so should you' Insights

'If Facebook's taking 360-degree videos seriously, so should you'

This video guru delivers a masterclass in making a compelling clip on a budget.

'Michael O'Leary doesn't care what people think. I've tried to model what he does'

Michael Flynn tells us what he would be doing if he wasn’t selling mattresses.

# marketing - Tuesday 25 July, 2017

From Business ETC 'Michael O'Leary doesn't care what people think. I've tried to model what he does' Insights

'Michael O'Leary doesn't care what people think. I've tried to model what he does'

Michael Flynn tells us what he would be doing if he wasn’t selling mattresses.

# marketing - Tuesday 18 July, 2017

From Business ETC Businesses have narrowly voted to keep Dublin Town after a divisive scrap over its future Marketing

Businesses have narrowly voted to keep Dublin Town after a divisive scrap over its future

But the group fighting the city centre-improvement scheme says it will ‘intensify’ its campaign.

# marketing - Thursday 13 July, 2017

From Business ETC 'Good writing is like a pint of Guinness – you have to let it settle' Insights

'Good writing is like a pint of Guinness – you have to let it settle'

This copywriter delivers a masterclass in improving your writing skills.

# marketing - Sunday 9 July, 2017

Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image

The state broadcaster already employs a 21-person PR team.

# marketing - Thursday 6 July, 2017

Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image

The state broadcaster already employs a 21-person PR team.

Another twist in the Dublin Town row as the 'no' side claims that ballot papers are missing

The city council says it posted them out two months ago ahead of a vote on the scheme’s future.

# marketing - Wednesday 5 July, 2017

From Business ETC Another twist in the Dublin Town row as the 'no' side claims that ballot papers are missing Marketing

Another twist in the Dublin Town row as the 'no' side claims that ballot papers are missing

The city council says it posted them out two months ago ahead of a vote on the scheme’s future.

# marketing - Saturday 1 July, 2017

From Business ETC Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image Media And Arts

Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image

The state broadcaster already employs a 21-person PR team.

# marketing - Thursday 29 June, 2017

From Business ETC 'A radio interview is just like doing a business pitch - except in a soundproof box' Media And Arts

'A radio interview is just like doing a business pitch - except in a soundproof box'

This broadcasting guru delivers a masterclass for startups in how to do a live interview.

The claims and counterclaims at the heart of the bitter Dublin Town row

A group of businesses want to do away with the city improvement scheme.

# marketing - Wednesday 28 June, 2017

From Business ETC The claims and counter-claims at the heart of the bitter Dublin Town row Policy

The claims and counter-claims at the heart of the bitter Dublin Town row

A group of businesses want to do away with the city-improvement scheme.

# marketing - Tuesday 27 June, 2017

A bust waste firm and a well-known PR agency are on the latest tax defaulters list

The firm behind Insights Consultants agreed a settlement with the tax man.

From Business ETC A bust waste firm and a well-known PR agency are on the latest tax defaulters list Marketing

A bust waste firm and a well-known PR agency are on the latest tax defaulters list

The firm behind Insights Consultants agreed a settlement with the tax man.

# marketing - Thursday 22 June, 2017

From Business ETC The ads watchdog has delivered its first chiding for an online 'influencer' Marketing

The ads watchdog has delivered its first chiding for an online 'influencer'

The Faces By Grace blog came under scrutiny over a Snapchat post about a detox drink.

# marketing - Thursday 1 June, 2017

From Business ETC How businesses can avoid wasting time and money on social media Marketing

How businesses can avoid wasting time and money on social media

Jamie White of Leading Social delivers a masterclass in online networking for SMEs.

# marketing - Thursday 25 May, 2017

From Business ETC Why Google Shopping is such a big deal for retailers - and how to make it work for you Retail

Why Google Shopping is such a big deal for retailers - and how to make it work for you

Wolfgang Digital boss Alan Coleman delivers a masterclass in the e-commerce tool.

# marketing - Tuesday 23 May, 2017

From Business ETC How firms can find the sponsorship 'sweet spot' for their brands Insights

How firms can find the sponsorship 'sweet spot' for their brands

Consumers are smart – and they’ll see through cynical marketing ploys.

# marketing - Thursday 18 May, 2017

From Business ETC Why smaller firms should never try to 'tease' customers with mysterious ads Marketing

Why smaller firms should never try to 'tease' customers with mysterious ads

Mediaworks boss Paul Moran delivers a masterclass in savvy ad planning for businesses.

Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients

It followed a complaint over salmon from Scotland that bore the group’s logo.

From Business ETC Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients Marketing

Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients

It followed a complaint over salmon from Scotland that bore the group’s logo.

# marketing - Sunday 14 May, 2017

'If you thought about setting up a business too deeply, you mightn't do it'

As part of its new weekly Startup Spotlight series, Fora profiles Sligo’s StoryLab.

# marketing - Saturday 13 May, 2017

Ryanair's marketing chief: 'I don't want customers to love us'

Kenny Jacobs said the budget airline is now ‘nice enough’.

# marketing - Thursday 11 May, 2017

From Business ETC 'You used to have five seconds to attract window shoppers. Now you have two' Retail

'You used to have five seconds to attract window shoppers. Now you have two'

The expert behind displays for the Kilkenny group delivers a masterclass in visual merchandising.

'If you thought about setting up a business too deeply, you mightn't do it'

As part of our new weekly Startup Spotlight series, we profile Sligo’s StoryLab.

Ryanair's marketing chief: 'I don't want customers to love us'

Kenny Jacobs said the budget airline is now ‘nice enough’.

# marketing - Wednesday 10 May, 2017

From Business ETC Ryanair's marketing chief: 'I don't want customers to love us' Transport

Ryanair's marketing chief: 'I don't want customers to love us'

Kenny Jacobs said the budget airline is now ‘nice enough’.

# marketing - Sunday 7 May, 2017

From Business ETC Aldi snitched on an Irish shopping-delivery startup for offering non-existent products Retail

Aldi snitched on an Irish shopping-delivery startup for offering non-existent products

The German discounter complained that items listed on Buymie’s app were misleading.

# marketing - Saturday 6 May, 2017

From Business ETC 'If you thought about setting up a business too deeply, you mightn't do it' Startups

'If you thought about setting up a business too deeply, you mightn't do it'

As part of our new weekly Startup Spotlight series, we profile Sligo’s StoryLab.

# marketing - Thursday 4 May, 2017

From Business ETC Lidl has been taken to task for advertising a 'cashmere' jumper with only 3% of the wool Retail

Lidl has been taken to task for advertising a 'cashmere' jumper with only 3% of the wool

The state’s advertising watchdog upheld a complaint about the product.

From Business ETC 'A good speech is like a miniskirt. Long enough to cover up but short enough to be interesting' Insights

'A good speech is like a miniskirt. Long enough to cover up but short enough to be interesting'

Public-speaking trainer Barbara Moynihan delivers a masterclass in making presentations.