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#Marketing

# marketing - Sunday 3 September, 2017

This Irish teen quit school at 17 to launch a talent agency for online 'influencers'
# Marketing
From Business ETC
# Marketing

This Irish teen quit school at 17 to launch a talent agency for online 'influencers'

Sep 3rd 2017, 6:01 PM 5,039 Views 0 Comments

Conor O’Flaherty says he plans to hire up to 15 people in Galway over the next year.

How these two marketeers got their protein bars in every corner of Ireland
# Food And Drink
From Business ETC
# Food And Drink

How these two marketeers got their protein bars in every corner of Ireland

Sep 3rd 2017, 1:01 AM 9,309 Views 0 Comments

Fulfil Nutrition is on track to sell 30 million bars in 2017 a year after launching.

# marketing - Thursday 24 August, 2017

Want a great company logo? Try thinking of your business as a rock band
# Media And Arts
From Business ETC
# Media And Arts

Want a great company logo? Try thinking of your business as a rock band

Aug 24th 2017, 6:00 PM 102 Views 0 Comments

This graphic designer delivers a masterclass in making a memorable mark.

# marketing - Wednesday 23 August, 2017

INM wants Google and Facebook to pay for news
# Media And Arts
From Business ETC
# Media And Arts

INM wants Google and Facebook to pay for news

Aug 23rd 2017, 12:02 PM 592 Views 0 Comments

Group chairman Leslie Buckley said traditional publishers should ‘demand payment’ from the online duopoly.

# marketing - Friday 4 August, 2017

The firm behind Golden Pages has a 'reasonable prospect' of surviving its insolvency
# Marketing
From Business ETC
# Marketing

The firm behind Golden Pages has a 'reasonable prospect' of surviving its insolvency

Aug 4th 2017, 5:26 PM 473 Views 0 Comments

The company filed for examinership after its owner withdrew financial support.

# marketing - Saturday 29 July, 2017

Mattress Mick: 'Michael O'Leary doesn't care what people think. I've tried to model what he does'
# Life In Business
# Life In Business

Mattress Mick: 'Michael O'Leary doesn't care what people think. I've tried to model what he does'

Jul 29th 2017, 9:30 PM 32,788 Views 16 Comments

Michael Flynn tells us what he would be doing if he wasn’t selling mattresses.

Why every business needs to run experiments - and how to go about doing it
# Insights
From Business ETC
# Insights

Why every business needs to run experiments - and how to go about doing it

Jul 29th 2017, 3:00 PM 86 Views 0 Comments

You don’t need to build a lab, something as simple as an email campaign can be a testing ground.

# marketing - Friday 28 July, 2017

There's been a surge in complaints about how Irish 'influencers' are plugging products
# Marketing
From Business ETC
# Marketing

There's been a surge in complaints about how Irish 'influencers' are plugging products

Jul 28th 2017, 1:00 AM 770 Views 0 Comments

The ads watchdog has fielded three times as many complaints so far this year as in all of 2016.

# marketing - Thursday 27 July, 2017

'If Facebook's taking 360-degree videos seriously, so should you'
# Insights
From Business ETC
# Insights

'If Facebook's taking 360-degree videos seriously, so should you'

Jul 27th 2017, 6:12 PM 35 Views 0 Comments

This video guru delivers a masterclass in making a compelling clip on a budget.

'Michael O'Leary doesn't care what people think. I've tried to model what he does'
# Mattress Mick
# Mattress Mick

'Michael O'Leary doesn't care what people think. I've tried to model what he does'

Jul 27th 2017, 3:20 PM 806 Views 0 Comments

Michael Flynn tells us what he would be doing if he wasn’t selling mattresses.

# marketing - Tuesday 25 July, 2017

'Michael O'Leary doesn't care what people think. I've tried to model what he does'
# Insights
From Business ETC
# Insights

'Michael O'Leary doesn't care what people think. I've tried to model what he does'

Jul 25th 2017, 6:01 PM 1,494 Views 0 Comments

Michael Flynn tells us what he would be doing if he wasn’t selling mattresses.

# marketing - Tuesday 18 July, 2017

Businesses have narrowly voted to keep Dublin Town after a divisive scrap over its future
# Marketing
From Business ETC
# Marketing

Businesses have narrowly voted to keep Dublin Town after a divisive scrap over its future

Jul 18th 2017, 11:33 AM 308 Views 0 Comments

But the group fighting the city centre-improvement scheme says it will ‘intensify’ its campaign.

# marketing - Thursday 13 July, 2017

'Good writing is like a pint of Guinness – you have to let it settle'
# Insights
From Business ETC
# Insights

'Good writing is like a pint of Guinness – you have to let it settle'

Jul 13th 2017, 6:00 PM 58 Views 0 Comments

This copywriter delivers a masterclass in improving your writing skills.

# marketing - Sunday 9 July, 2017

Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image
# The Spin Doctors
# The Spin Doctors

Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image

Jul 9th 2017, 6:30 AM 28,643 Views 89 Comments

The state broadcaster already employs a 21-person PR team.

# marketing - Thursday 6 July, 2017

Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image
# Spin Doctors
# Spin Doctors

Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image

Jul 6th 2017, 3:00 PM 261 Views 3 Comments

The state broadcaster already employs a 21-person PR team.

Another twist in the Dublin Town row as the 'no' side claims that ballot papers are missing
# Dublin Town
# Dublin Town

Another twist in the Dublin Town row as the 'no' side claims that ballot papers are missing

Jul 6th 2017, 2:59 PM 230 Views 0 Comments

The city council says it posted them out two months ago ahead of a vote on the scheme’s future.

# marketing - Wednesday 5 July, 2017

Another twist in the Dublin Town row as the 'no' side claims that ballot papers are missing
# Marketing
From Business ETC
# Marketing

Another twist in the Dublin Town row as the 'no' side claims that ballot papers are missing

Jul 5th 2017, 3:34 PM 517 Views 0 Comments

The city council says it posted them out two months ago ahead of a vote on the scheme’s future.

# marketing - Saturday 1 July, 2017

Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image
# Media And Arts
From Business ETC
# Media And Arts

Cash-strapped RTÉ is recruiting outside spin doctors to help manage its public image

Jul 1st 2017, 6:00 AM 3,680 Views 0 Comments

The state broadcaster already employs a 21-person PR team.

# marketing - Thursday 29 June, 2017

'A radio interview is just like doing a business pitch - except in a soundproof box'
# Media And Arts
From Business ETC
# Media And Arts

'A radio interview is just like doing a business pitch - except in a soundproof box'

Jun 29th 2017, 3:19 PM 168 Views 0 Comments

This broadcasting guru delivers a masterclass for startups in how to do a live interview.

The claims and counterclaims at the heart of the bitter Dublin Town row
# War Of Words
# War Of Words

The claims and counterclaims at the heart of the bitter Dublin Town row

Jun 29th 2017, 6:45 AM 23,941 Views 24 Comments

A group of businesses want to do away with the city improvement scheme.

# marketing - Wednesday 28 June, 2017

The claims and counter-claims at the heart of the bitter Dublin Town row
# Policy
From Business ETC
# Policy

The claims and counter-claims at the heart of the bitter Dublin Town row

Jun 28th 2017, 4:00 PM 1,394 Views 0 Comments

A group of businesses want to do away with the city-improvement scheme.

# marketing - Tuesday 27 June, 2017

A bust waste firm and a well-known PR agency are on the latest tax defaulters list
# Revenue
# Revenue

A bust waste firm and a well-known PR agency are on the latest tax defaulters list

Jun 27th 2017, 6:10 PM 37,694 Views 7 Comments

The firm behind Insights Consultants agreed a settlement with the tax man.

A bust waste firm and a well-known PR agency are on the latest tax defaulters list
# Marketing
From Business ETC
# Marketing

A bust waste firm and a well-known PR agency are on the latest tax defaulters list

Jun 27th 2017, 5:48 PM 16,616 Views 0 Comments

The firm behind Insights Consultants agreed a settlement with the tax man.

# marketing - Thursday 22 June, 2017

The ads watchdog has delivered its first chiding for an online 'influencer'
# Marketing
From Business ETC
# Marketing

The ads watchdog has delivered its first chiding for an online 'influencer'

Jun 22nd 2017, 4:17 PM 598 Views 0 Comments

The Faces By Grace blog came under scrutiny over a Snapchat post about a detox drink.

# marketing - Thursday 1 June, 2017

How businesses can avoid wasting time and money on social media
# Marketing
From Business ETC
# Marketing

How businesses can avoid wasting time and money on social media

Jun 1st 2017, 5:54 PM 79 Views 0 Comments

Jamie White of Leading Social delivers a masterclass in online networking for SMEs.

# marketing - Thursday 25 May, 2017

Why Google Shopping is such a big deal for retailers - and how to make it work for you
# Retail
From Business ETC
# Retail

Why Google Shopping is such a big deal for retailers - and how to make it work for you

May 25th 2017, 6:28 PM 62 Views 0 Comments

Wolfgang Digital boss Alan Coleman delivers a masterclass in the e-commerce tool.

# marketing - Tuesday 23 May, 2017

How firms can find the sponsorship 'sweet spot' for their brands
# Insights
From Business ETC
# Insights

How firms can find the sponsorship 'sweet spot' for their brands

May 23rd 2017, 2:37 PM 124 Views 0 Comments

Consumers are smart – and they’ll see through cynical marketing ploys.

# marketing - Thursday 18 May, 2017

Why smaller firms should never try to 'tease' customers with mysterious ads
# Marketing
From Business ETC
# Marketing

Why smaller firms should never try to 'tease' customers with mysterious ads

May 18th 2017, 6:17 PM 75 Views 0 Comments

Mediaworks boss Paul Moran delivers a masterclass in savvy ad planning for businesses.

Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients
# Marketing
# Marketing

Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients

May 18th 2017, 4:58 PM 776 Views 0 Comments

It followed a complaint over salmon from Scotland that bore the group’s logo.

Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients
# Marketing
From Business ETC
# Marketing

Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients

May 18th 2017, 1:00 AM 1,550 Views 0 Comments

It followed a complaint over salmon from Scotland that bore the group’s logo.

# marketing - Sunday 14 May, 2017

'If you thought about setting up a business too deeply, you mightn't do it'
# Startups
# Startups

'If you thought about setting up a business too deeply, you mightn't do it'

May 14th 2017, 5:00 PM 7,925 Views 0 Comments

As part of its new weekly Startup Spotlight series, Fora profiles Sligo’s StoryLab.

# marketing - Saturday 13 May, 2017

Ryanair's marketing chief: 'I don't want customers to love us'
# Transport
# Transport

Ryanair's marketing chief: 'I don't want customers to love us'

May 13th 2017, 6:30 AM 25,017 Views 54 Comments

Kenny Jacobs said the budget airline is now ‘nice enough’.

# marketing - Thursday 11 May, 2017

'You used to have five seconds to attract window shoppers. Now you have two'
# Retail
From Business ETC
# Retail

'You used to have five seconds to attract window shoppers. Now you have two'

May 11th 2017, 5:44 PM 243 Views 0 Comments

The expert behind displays for the Kilkenny group delivers a masterclass in visual merchandising.

'If you thought about setting up a business too deeply, you mightn't do it'
# Storylab
# Storylab

'If you thought about setting up a business too deeply, you mightn't do it'

May 11th 2017, 1:43 PM 232 Views 0 Comments

As part of our new weekly Startup Spotlight series, we profile Sligo’s StoryLab.

Ryanair's marketing chief: 'I don't want customers to love us'
# Charming Man
# Charming Man

Ryanair's marketing chief: 'I don't want customers to love us'

May 11th 2017, 1:39 PM 974 Views 1 Comment

Kenny Jacobs said the budget airline is now ‘nice enough’.

# marketing - Wednesday 10 May, 2017

Ryanair's marketing chief: 'I don't want customers to love us'
# Transport
From Business ETC
# Transport

Ryanair's marketing chief: 'I don't want customers to love us'

May 10th 2017, 6:57 PM 2,240 Views 0 Comments

Kenny Jacobs said the budget airline is now ‘nice enough’.

# marketing - Sunday 7 May, 2017

Aldi snitched on an Irish shopping-delivery startup for offering non-existent products
# Retail
From Business ETC
# Retail

Aldi snitched on an Irish shopping-delivery startup for offering non-existent products

May 7th 2017, 12:00 PM 7,495 Views 0 Comments

The German discounter complained that items listed on Buymie’s app were misleading.

# marketing - Saturday 6 May, 2017

'If you thought about setting up a business too deeply, you mightn't do it'
# Startups
From Business ETC
# Startups

'If you thought about setting up a business too deeply, you mightn't do it'

May 6th 2017, 12:00 PM 981 Views 0 Comments

As part of our new weekly Startup Spotlight series, we profile Sligo’s StoryLab.

# marketing - Thursday 4 May, 2017

Lidl has been taken to task for advertising a 'cashmere' jumper with only 3% of the wool
# Retail
From Business ETC
# Retail

Lidl has been taken to task for advertising a 'cashmere' jumper with only 3% of the wool

May 4th 2017, 5:21 PM 580 Views 0 Comments

The state’s advertising watchdog upheld a complaint about the product.

'A good speech is like a miniskirt. Long enough to cover up but short enough to be interesting'
# Insights
From Business ETC
# Insights

'A good speech is like a miniskirt. Long enough to cover up but short enough to be interesting'

May 4th 2017, 1:34 PM 1,244 Views 0 Comments

Public-speaking trainer Barbara Moynihan delivers a masterclass in making presentations.