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#Marketing

# marketing - Monday 5 December, 2016

Poll: Do you think virtual reality is worth the hype?
# Marketing
From Business ETC
# Marketing

Poll: Do you think virtual reality is worth the hype?

Dec 5th 2016, 1:04 PM 576 Views 0 Comments

The industry is tipped to be worth $1 billion this year – and it seems like everyone wants a piece.

# marketing - Sunday 4 December, 2016

Virtual reality marketing is in vogue – but brands beware the novelty factor
# In Vogue
# In Vogue

Virtual reality marketing is in vogue – but brands beware the novelty factor

Dec 4th 2016, 1:51 PM 8,262 Views 2 Comments

Cheaper technology has put VR in reach of many more firms.

The business of 'brand scenting' - or using smells so your customers like you more
# Marketing
# Marketing

The business of 'brand scenting' - or using smells so your customers like you more

Dec 4th 2016, 8:11 AM 8,282 Views 11 Comments

Dublin’s The Scent Company says its unique fragrances help trigger an ‘emotional response’.

# marketing - Saturday 3 December, 2016

The business of 'brand scenting' - or using smells so your customers like you more
# Marketing
From Business ETC
# Marketing

The business of 'brand scenting' - or using smells so your customers like you more

Dec 3rd 2016, 4:00 PM 493 Views 0 Comments

Dublin’s The Scent Company says its unique fragrances help trigger an ‘emotional response’.

Virtual reality marketing is in vogue – but brands beware the novelty factor
# Marketing
From Business ETC
# Marketing

Virtual reality marketing is in vogue – but brands beware the novelty factor

Dec 3rd 2016, 12:01 PM 314 Views 0 Comments

Cheaper technology has put VR in reach of many more firms.

# marketing - Friday 2 December, 2016

The firm behind Dublin Bikes lost a chunk of cash last year
# Marketing
From Business ETC
# Marketing

The firm behind Dublin Bikes lost a chunk of cash last year

Dec 2nd 2016, 5:00 PM 614 Views 0 Comments

Advertising giant JCDecaux reported a loss of more than €364,000 in its Irish operation.

# marketing - Thursday 1 December, 2016

Kelloggs faces boycott after pulling ads from Trump-aligned site
# Breitbart News
# Breitbart News

Kelloggs faces boycott after pulling ads from Trump-aligned site

Dec 1st 2016, 6:15 PM 15,251 Views 100 Comments

The company said the decision “had nothing to do with politics”.

# marketing - Monday 28 November, 2016

Paddy Power, Topaz and others stung for sending spam emails and texts
# Marketing
# Marketing

Paddy Power, Topaz and others stung for sending spam emails and texts

Nov 28th 2016, 6:36 PM 14,203 Views 4 Comments

The companies have been ordered to pay prosecution costs and donate varying sums to charity.

Paddy Power, Topaz and others stung for sending spam emails and texts
# Marketing
From Business ETC
# Marketing

Paddy Power, Topaz and others stung for sending spam emails and texts

Nov 28th 2016, 5:17 PM 299 Views 0 Comments

The companies have been ordered to pay prosecution costs and donate varying sums to charity.

Poll: Should bloggers and 'influencers' disclose freebies they get from brands?
# Opinion
From Business ETC
# Opinion

Poll: Should bloggers and 'influencers' disclose freebies they get from brands?

Nov 28th 2016, 4:29 PM 660 Views 0 Comments

A peak PR body is concerned about how gifts and payments are handled by ‘passionate amateurs’.

# marketing - Sunday 27 November, 2016

Top Irish PR body seeks to curb rogue 'influencers' being paid to sell products and not admitting it
# Magnum Pr
# Magnum Pr

Top Irish PR body seeks to curb rogue 'influencers' being paid to sell products and not admitting it

Nov 27th 2016, 1:05 PM 14,898 Views 13 Comments

The PRII will host a round table with bloggers to create clear guidelines on disclosing payments.

Ireland's peak PR body wants to weed out rogue 'influencers' from innocent bloggers
# Marketing
From Business ETC
# Marketing

Ireland's peak PR body wants to weed out rogue 'influencers' from innocent bloggers

Nov 27th 2016, 6:00 AM 2,209 Views 0 Comments

The PRII will host a round table with bloggers to create clear guidelines on disclosing payments.

# marketing - Friday 25 November, 2016

How small online retailers can beat Amazon on Black Friday
# Shopping
# Shopping

How small online retailers can beat Amazon on Black Friday

Nov 25th 2016, 11:55 AM 13,238 Views 31 Comments

Irish sellers should try to win the war on service – and play the ‘shop local’ card.

How small online retailers can beat Amazon on Black Friday
# Retail
From Business ETC
# Retail

How small online retailers can beat Amazon on Black Friday

Nov 25th 2016, 1:00 AM 386 Views 0 Comments

Irish sellers should try to win the war on service – and play the ‘shop local’ card.

# marketing - Monday 21 November, 2016

Irish retailers are going big on Black Friday, but is it worth the hype?
# Sales Sales Sales
# Sales Sales Sales

Irish retailers are going big on Black Friday, but is it worth the hype?

Nov 21st 2016, 7:50 AM 31,184 Views 38 Comments

Last year Longford was the first town to go all out for the sales frenzy, however this year it’s not alone.

Accused of 'blackmailing' publishers, Adblock Plus insists its aim is to create better ads
# Marketing
# Marketing

Accused of 'blackmailing' publishers, Adblock Plus insists its aim is to create better ads

Nov 21st 2016, 6:30 AM 7,935 Views 17 Comments

The company, which has locked horns with giants like Facebook, is building an ‘acceptable ads exchange’.

# marketing - Sunday 20 November, 2016

Accused of 'blackmailing' publishers, Adblock Plus insists its aim is to create better ads
# Marketing
From Business ETC
# Marketing

Accused of 'blackmailing' publishers, Adblock Plus insists its aim is to create better ads

Nov 20th 2016, 12:01 PM 383 Views 0 Comments

The company, which has locked horns with giants like Facebook, is building an ‘acceptable ads exchange’.

# marketing - Saturday 19 November, 2016

Irish retailers are going big on Black Friday, but is it worth the hype?
# Retail
From Business ETC
# Retail

Irish retailers are going big on Black Friday, but is it worth the hype?

Nov 19th 2016, 4:01 PM 2,131 Views 0 Comments

Last year Longford was the first town to go all out for the sales frenzy, however this year it’s not alone.

# marketing - Friday 18 November, 2016

Ryanair's marketing guru: 'Coming from England to visit your Irish granny is not tourism'
# Charm Offensive
# Charm Offensive

Ryanair's marketing guru: 'Coming from England to visit your Irish granny is not tourism'

Nov 18th 2016, 7:51 AM 26,979 Views 44 Comments

Kenny Jacobs accused the tourism sector of having a ‘very Anglo way of looking at things’.

# marketing - Thursday 17 November, 2016

Ryanair's marketing guru: 'Coming from England to visit your Irish granny is not tourism'
# Marketing
From Business ETC
# Marketing

Ryanair's marketing guru: 'Coming from England to visit your Irish granny is not tourism'

Nov 17th 2016, 7:00 PM 2,961 Views 0 Comments

Kenny Jacobs accused the tourism sector of having a ‘very Anglo way of looking at things’.

# marketing - Monday 14 November, 2016

'In-jokes' and gutsy design - the secrets to an unforgettable logo
# Hard To Ignore
# Hard To Ignore

'In-jokes' and gutsy design - the secrets to an unforgettable logo

Nov 14th 2016, 7:53 AM 19,764 Views 4 Comments

Three top Irish designers share their tips for the essential piece of branding.

# marketing - Sunday 13 November, 2016

The man responsible for selling Pokémon Go: 'This is a marathon, not a sprint'
# Apps And Mobile
From Business ETC
# Apps And Mobile

The man responsible for selling Pokémon Go: 'This is a marathon, not a sprint'

Nov 13th 2016, 4:01 PM 528 Views 0 Comments

Niantic’s marketing chief says he’s not worried about falling interest after the early burst of popularity.

'In-jokes' and gutsy design - the secrets to an unforgettable logo
# Marketing
From Business ETC
# Marketing

'In-jokes' and gutsy design - the secrets to an unforgettable logo

Nov 13th 2016, 12:00 PM 4,091 Views 0 Comments

Three top Irish designers share their tips for the essential piece of branding.

# marketing - Saturday 12 November, 2016

A porn star taught Paddy Power's boss that having the craic doesn't work everywhere
# Horses For Courses
# Horses For Courses

A porn star taught Paddy Power's boss that having the craic doesn't work everywhere

Nov 12th 2016, 6:42 PM 46,067 Views 27 Comments

Madcap high jinks work well in Ireland, but not every country appreciates the same marketing stunts.

A porn star taught Paddy Power's boss that having the craic doesn't work everywhere
# Marketing
From Business ETC
# Marketing

A porn star taught Paddy Power's boss that having the craic doesn't work everywhere

Nov 12th 2016, 4:00 PM 4,499 Views 0 Comments

Madcap high jinks work well in Ireland, but not every country appreciates the same marketing stunts.

# marketing - Sunday 6 November, 2016

Ryanair promises in-air Wi-Fi 'in the next year or two' - and that's only the start of its tech plans
# Ryanair Online
# Ryanair Online

Ryanair promises in-air Wi-Fi 'in the next year or two' - and that's only the start of its tech plans

Nov 6th 2016, 4:52 PM 24,214 Views 56 Comments

The airline’s head of development says the company missed many opportunities during years of ‘IT neglect’.

Pension providers will 'cease to exist' if they don't talk to young workers in the right way
# Marketing
# Marketing

Pension providers will 'cease to exist' if they don't talk to young workers in the right way

Nov 6th 2016, 11:00 AM 12,718 Views 38 Comments

Insurance giants like Aviva are using online gimmicks to get young people to ‘engage” with retirement funds.

Ryanair will have in-air Wi-Fi 'in the next year or two' - and that's only the start of its tech plans
# Travel
From Business ETC
# Travel

Ryanair will have in-air Wi-Fi 'in the next year or two' - and that's only the start of its tech plans

Nov 6th 2016, 6:01 AM 2,309 Views 0 Comments

The airline’s head of development says the company missed many opportunities during years of ‘IT neglect’.

# marketing - Thursday 3 November, 2016

Sprite ad that said 'she's seen more ceilings than Michelangelo' ruled offensive
# Marketing
From Business ETC
# Marketing

Sprite ad that said 'she's seen more ceilings than Michelangelo' ruled offensive

Nov 3rd 2016, 5:20 PM 324 Views 0 Comments

The ad campaign was featured on two Irish websites.

Why Facebook video ads will be the social network's next big thing
# Social Media
From Business ETC
# Social Media

Why Facebook video ads will be the social network's next big thing

Nov 3rd 2016, 8:49 AM 149 Views 0 Comments

The company has recorded huge increases in ad income – but it expects that growth to slow.

# marketing - Monday 31 October, 2016

This Wicklow DJ is trying to put retro drive-in movies back in vogue
# Media And Arts
# Media And Arts

This Wicklow DJ is trying to put retro drive-in movies back in vogue

Oct 31st 2016, 7:40 AM 17,710 Views 20 Comments

Hocus Pocus and Dirty Dancing will be shown in Cherrywood on the world’s largest mobile LED screen.

# marketing - Sunday 30 October, 2016

Pension providers will 'cease to exist' if they don't talk to young workers in the right way
# Marketing
From Business ETC
# Marketing

Pension providers will 'cease to exist' if they don't talk to young workers in the right way

Oct 30th 2016, 12:00 PM 764 Views 0 Comments

Insurance giants like Aviva are using online gimmicks to get young people to ‘engage” with retirement funds.

# marketing - Saturday 29 October, 2016

This Wicklow DJ is trying to put retro drive-in movies back in vogue
# Media And Arts
From Business ETC
# Media And Arts

This Wicklow DJ is trying to put retro drive-in movies back in vogue

Oct 29th 2016, 4:01 PM 1,480 Views 0 Comments

Hocus Pocus and Dirty Dancing will be shown in Cherrywood on the world’s largest mobile LED screen.

# marketing - Friday 28 October, 2016

'Until I was in the middle of it, I didn't understand what it was like for a business to implode'
# Insights
From Business ETC
# Insights

'Until I was in the middle of it, I didn't understand what it was like for a business to implode'

Oct 28th 2016, 3:00 PM 135 Views 0 Comments

This accountant-turned-entrepreneur survived the recession by selling jungle gyms.

# marketing - Wednesday 26 October, 2016

Irish digital advertisers are spending more on mobile ads than desktop sites for the first time
# Social Media
From Business ETC
# Social Media

Irish digital advertisers are spending more on mobile ads than desktop sites for the first time

Oct 26th 2016, 6:00 AM 325 Views 0 Comments

Total spending across all platforms has gone up one-third in a year.

# marketing - Tuesday 4 October, 2016

'Since I run a business with my husband, it can be hard to switch off sometimes'
# Insights
From Business ETC
# Insights

'Since I run a business with my husband, it can be hard to switch off sometimes'

Oct 4th 2016, 5:31 PM 170 Views 0 Comments

This couple turned their back on careers in advertising and finance for an ice cream startup.

# marketing - Sunday 2 October, 2016

Meet the talent agents that help internet celebrities rake in €50,000 for a single product placement
# Affluent Influence
# Affluent Influence

Meet the talent agents that help internet celebrities rake in €50,000 for a single product placement

Oct 2nd 2016, 4:01 PM 29,991 Views 21 Comments

Social talent agencies are a big industry in the UK – and now Ireland is catching up.

# marketing - Saturday 1 October, 2016

Meet the people helping internet celebs rake in €50,000 for a single product placement
# Social Media
From Business ETC
# Social Media

Meet the people helping internet celebs rake in €50,000 for a single product placement

Oct 1st 2016, 4:01 PM 5,783 Views 0 Comments

Social talent agencies are a big industry in the UK – and now Ireland is catching up.

# marketing - Wednesday 28 September, 2016

Vodafone bull ad branded 'disgraceful' for making light of 'very dangerous animals'
# Marketing
From Business ETC
# Marketing

Vodafone bull ad branded 'disgraceful' for making light of 'very dangerous animals'

Sep 28th 2016, 3:00 PM 266 Views 0 Comments

The Advertising Standards Authority found the ad to be in breach of their guidelines.

# marketing - Tuesday 27 September, 2016

'A tweet from Kendall Jenner can be worth more than a €500k marketing budget'
# Insights
From Business ETC
# Insights

'A tweet from Kendall Jenner can be worth more than a €500k marketing budget'

Sep 27th 2016, 6:01 PM 327 Views 0 Comments

Celebrity endorsements have helped this entrepreneur build his small Dublin salon into a global business.