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Saturday 23 January 2021
Advertising professional Kathleen Moore explains the process in creating those memorable Christmas ads and outlines some of her favourites.
A total of €688,805 was spent across nine different campaigns.
The ASAI said that the vast majority of complaints came from women.
It has been reported that the UK plans to introduce restrictions on how unhealthy food is sold.
Unilver, home to brands like Lipton tea, also said it would suspend ads on social media until the end of 2020.
New figures show the health service spent more than €1 million on advertising in the first two months of the crisis.
Australia is set to unveil plans to force Facebook and Google to share advertising revenue they earn from news featured in their services.
Targeted Facebook ads allow political parties to select who they want to see the advert by age group, gender and where they live.
Measures to restrict alcohol advertisements around children came into effect this week.
The move comes amid an international debate about how social media platforms handle political ads.
The sponsored posts linked to a page on the Amazon online marketplace.
That’s according to ElectCheck, a new research report commissioned by the Broadcasting Authority of Ireland.
No indication was given in the advertisement that the amount of money saved by purchasing the car was variable.
The ASAI said new guidelines will help to ensure certain marketing terms are not misleading to consumers.
One of the offending posts featured a sharing pack of Mighty Munch and a message from a “sound spud” who said he would not be sharing.
The fine brings Google’s total tab with the European Union to €8.2 billion in less than two years.
The ad warning learner motorists not to drive unaccompanied began airing in December.
Laws prohibiting the advertising of alcohol within 200 metres of schools will come into effect later this year.
Individual billboards and the $40 billion marketing potential of Alexa – the next stage in the advertising revolution.
A public consultation on what structure and responsibilities the Commission will have has been launched today.
The postal service looked around the globe to try find ‘authentic’ Irish festive stories.
From 12 November 2019, ads for alcohol in the cinema will also be banned except for over 18s movies.
Facebook said that it will not allow any ads coming from foreign sources which are deemed to be “attempting to influence the outcome of the vote on May 25″.
The total number of complaints increased nearly 60% last year.
A review published tonight has acknowledged that the placement of Fine Gael candidates in Project 2040 advertorials was “unsatisfactory”.
Gardaí are looking into the scam.
The ASAI also upheld a complaint against Lidl in relation to a competition it ran.
Sinn Féin’s Lynn Boylan hit out at the voluntary nature of the Codes, saying Ireland needs “mandatory legislation”.
Almost 14,000 men and women applied to join the Defence Forces in 2017.
If the same ad appeared 13 years ago, it wouldn’t have generated a third of the reaction nor publicity, writes Amy Rose Harte.
We’ve assembled some classic adverts from the likes of Penneys, Ryanair and Barry’s Tea.
The Economic Freedom Fighters organised protests at several H&M outlets in Johannesburg.
The rollout of the card sparked a storm of publicity about its use last year.
It’s a claim made by the alcohol lobby, but does it stand up to scrutiny?
In order to avail of the €1 add-on deal, customers would have to purchase a broadband and TV bundle.
Outdated fee information had been listed on UCD’s School of Medicine website.
Fianna Fáil said the new Bill will ensure the government stay within the definition of what is political advertising.
Some who watched the Marks and Spencer Christmas ad were convinced the little bear was sworn at.
It’s showdown time for the controversial Public Health Alcohol Bill which is back on the agenda this week.
DELIVEROO DRIVERS IN Dublin went on strike yesterday evening over pay and working conditions.
They say they also want to be taken seriously by gardaí when their bikes are stolen, or when they’re attacked or abused.
Deliveroo launched in Ireland in 2015, and currently works with more than 1,000 self-employed riders and more than 1,800 restaurants across Dublin, Cork, Limerick and Galway.
They are one of several food-delivery services in the country. During the pandemic, there has been an increase in demand for such services as more people order food online.
We want to know: How often do you order food for delivery?
Poll Results:
Share your story: voices@thejournal.ie
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