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Wednesday 8 February 2023 Dublin: 5°C

# Advertising

Last year
2022
# ASAI
Lidl leaflet and 'plastic negative' fake tan fall foul of advertising watchdog
The ASAI has upheld 18 complaints concerning breaches of its advertising code.
# Meta
Facebook and Instagram to reveal more on how ads target users
The announcement follows years of criticism that the social media platforms withhold too much information.
# Your Say
Poll: Should all gambling ads be banned before 9pm?
The Oireachtas Justice Committee wants gambling ads to be banned before the 9pm watershed.
All time
# food ads
New rules for junk food ads aimed to 'protect the wellbeing of children' to take effect in December
The ASAI will put in place limits around when and how many junk food ads can appear in different media.
# Survey
Majority of Irish adults believe social media influencers are inauthentic and misrepresent real life
The finding was contained in a survey carried out by the ASAI.
Voices
Opinion: We don’t allow ads for smoking so why should gambling be any different?
As Labour brings legislation this week to tackle the issue, party senator Mark Wall says it’s time to fight back against gambling ads.
# Advertising
Ryanair ordered to remove 'irresponsible' jab and go advert in the UK
Over 2,000 complaints were made to the British advertising watchdog about the advert.
# RIP
Model Stella Tennant dies aged 50
The mother-of-four was a high-profile model from the 1990s.
Voices
Opinion: How to make a good Christmas ad, and a look at the best around
Advertising professional Kathleen Moore explains the process in creating those memorable Christmas ads and outlines some of her favourites.
# social spend
Government spends almost €700,000 on social media and digital ads related to Covid-19
A total of €688,805 was spent across nine different campaigns.
# ASAI
Advertising body defends decision to ban 'offensive' Tampax ad
The ASAI said that the vast majority of complaints came from women.
# Your Say
Poll: Should junk food advertising on TV before 9pm be banned?
It has been reported that the UK plans to introduce restrictions on how unhealthy food is sold.
# Social Media
Coca Cola suspends ads on social media as platforms come under fire over handling of racist content
Unilver, home to brands like Lipton tea, also said it would suspend ads on social media until the end of 2020.
# Coronavirus
HSE was 'gifted' €544,000 in free advertising by Google and Facebook during Covid-19 pandemic
New figures show the health service spent more than €1 million on advertising in the first two months of the crisis.
# No thanks
Facebook rejects Australian calls to share advertising revenues with the media
Australia is set to unveil plans to force Facebook and Google to share advertising revenue they earn from news featured in their services.
# social spend
Here's how much the main political parties are spending on Facebook ads
Targeted Facebook ads allow political parties to select who they want to see the advert by age group, gender and where they live.
# children's health
Simon Harris considering banning ads for vaping products near schools and playgrounds
Measures to restrict alcohol advertisements around children came into effect this week.
# Transparency
New legislation will regulate political advertising on social media
The move comes amid an international debate about how social media platforms handle political ads.
# Advertising
Facebook removes 'celeb-bait' sponsored posts featuring Ryan Tubridy
The sponsored posts linked to a page on the Amazon online marketplace.
# Bai
Report finds 'lack of consistency' in online political adverts during 2019 European elections
That’s according to ElectCheck, a new research report commissioned by the Broadcasting Authority of Ireland.
# Complaints
Toyota hybrid campaign falls foul of ad watchdog after misleading cost-saving claim
No indication was given in the advertisement that the amount of money saved by purchasing the car was variable.
# Ads
Watchdog to review use of term 'unlimited' in phone plan advertising
The ASAI said new guidelines will help to ensure certain marketing terms are not misleading to consumers.
# Largo Foods
Tayto fall foul of ad rules for Facebook posts encouraging excessive consumption
One of the offending posts featured a sharing pack of Mighty Munch and a message from a “sound spud” who said he would not be sharing.
# illegal
EU fines Google €1.49bn for blocking ads by rivals
The fine brings Google’s total tab with the European Union to €8.2 billion in less than two years.
# clancy amendment
'A disgusting example': Road Safety Authority sent dozens of complaints over L-driver ad campaign
The ad warning learner motorists not to drive unaccompanied began airing in December.
# Lobbying
'Unenforceable and unworkable': Government given legal warning over alcohol ad restrictions
Laws prohibiting the advertising of alcohol within 200 metres of schools will come into effect later this year.
# Future Focus
'Did you see that billboard, or was it just me': The personalised future of advertising
Individual billboards and the $40 billion marketing potential of Alexa – the next stage in the advertising revolution.
# A long time coming
Future Irish elections and referendums will be overseen by a new Electoral Commission
A public consultation on what structure and responsibilities the Commission will have has been launched today.
# Festive Season
An Post made not one but three Christmas ads this year. Here's how - and why
The postal service looked around the globe to try find ‘authentic’ Irish festive stories.
# PROHIBITED
Alcohol ads to be banned near schools, creches and playgrounds from next year
From 12 November 2019, ads for alcohol in the cinema will also be banned except for over 18s movies.
# the eighth
Facebook announces a ban of all Eighth referendum ads from foreign sources
Facebook said that it will not allow any ads coming from foreign sources which are deemed to be “attempting to influence the outcome of the vote on May 25″.
# misleading
Health and beauty ads attracted the most complaints to the watchdog body last year
The total number of complaints increased nearly 60% last year.
# wind it down
What happens next? Report finds no evidence of wrongdoing by Strategic Communications Unit
A review published tonight has acknowledged that the placement of Fine Gael candidates in Project 2040 advertorials was “unsatisfactory”.
# fake magazine
Dublin Fire Brigade warns businesses about advertising scam
Gardaí are looking into the scam.
# Broadband
Complaint partially upheld about 'Despicable Me' Sky ad
The ASAI also upheld a complaint against Lidl in relation to a competition it ran.
# codes of practice
Mixed reactions over new voluntary codes to restrict advertising of 'high fat sugar salt' foods
Sinn Féin’s Lynn Boylan hit out at the voluntary nature of the Codes, saying Ireland needs “mandatory legislation”.
# A new dawn
Surge in women joining Defence Forces after €360,000 is spent on recruitment campaigns
Almost 14,000 men and women applied to join the Defence Forces in 2017.
Voices
H&M tone-deaf ad just another in long line with Pepsi, Dove, Nivea and Kellogg's messing up recently
If the same ad appeared 13 years ago, it wouldn’t have generated a third of the reaction nor publicity, writes Amy Rose Harte.
# Marketing
From 1893 to 1995 – these iconic ads help tell the history of business in Ireland
We’ve assembled some classic adverts from the likes of Penneys, Ryanair and Barry’s Tea.
# Rubber Bullets
Protesters trash H&M shops in South Africa in response to 'monkey' ad
The Economic Freedom Fighters organised protests at several H&M outlets in Johannesburg.