# Advertising

All time

# A new dawn

Surge in women joining Defence Forces after €360,000 is spent on recruitment campaigns

Almost 14,000 men and women applied to join the Defence Forces in 2017.

19.4k

Jan 21st 2018, 4:24 PM

Voices

H&M tone-deaf ad just another in long line with Pepsi, Dove, Nivea and Kellogg's messing up recently

If the same ad appeared 13 years ago, it wouldn’t have generated a third of the reaction nor publicity, writes Amy Rose Harte.

36.9k

Jan 19th 2018, 7:01 AM

# Marketing

From 1893 to 1995 – these iconic ads help tell the history of business in Ireland

We’ve assembled some classic adverts from the likes of Penneys, Ryanair and Barry’s Tea.

20.6k

Jan 14th 2018, 12:01 PM

# Rubber Bullets

Protesters trash H&M shops in South Africa in response to 'monkey' ad

The Economic Freedom Fighters organised protests at several H&M outlets in Johannesburg.

58.8k

141

Jan 13th 2018, 4:34 PM

# PR

Government spent over €200k promoting the Public Services Card

The rollout of the card sparked a storm of publicity about its use last year.

13.1k

Jan 7th 2018, 6:30 AM

# Advertising

FactCheck: Would the new alcohol bill ban the Guinness Christmas ad?

It’s a claim made by the alcohol lobby, but does it stand up to scrutiny?

21.2k

Dec 21st 2017, 12:05 AM

# ASAI

Slap on the wrist for Eir after it misleadingly advertised sports channel bundle for €1

In order to avail of the €1 add-on deal, customers would have to purchase a broadband and TV bundle.

32.3k

Dec 18th 2017, 7:15 PM

# ASAI

Complaint upheld after UCD student asked to pay almost €500 more in fees than advertised

Outdated fee information had been listed on UCD’s School of Medicine website.

26.2k

Dec 18th 2017, 5:44 PM

# endorse this message

Government to oppose regulation of political ads as it would ban TDs advertising their local clinics

Fianna Fáil said the new Bill will ensure the government stay within the definition of what is political advertising.

8.6k

Dec 12th 2017, 9:25 PM

# Phew

Man doesn't say 'f*** you' to Paddington in advert

Some who watched the Marks and Spencer Christmas ad were convinced the little bear was sworn at.

30.6k

Nov 14th 2017, 9:34 PM

# on the agenda

After a long hiatus, the Bill to ban booze ads from buses, trains and near schools is back

It’s showdown time for the controversial Public Health Alcohol Bill which is back on the agenda this week.

8.6k

Nov 8th 2017, 7:55 AM

Voices

Debate Room: Are proposed restrictions on alcohol advertising going too far?

The Public Health (Alcohol) Bill restricts ads so they are less likely to glamorise our relationship with alcohol.

27.4k

Sep 27th 2017, 6:30 AM

# ASAI

Complaint about 'misleading' online ad for Cork IVF clinic upheld

A complaint about a radio ad for the same clinic was also upheld.

21.2k

Sep 23rd 2017, 11:00 AM

# Ads

Watchdog rules against Nissan ad that showed sister standing up to brother's bully

It did not, however, find the ad was gender stereotyping or that the images were inappropriate.

23.6k

Sep 21st 2017, 12:51 PM

# Advertising

Ireland's biggest newspaper group wants Google and Facebook to pay for news

Company chairman Leslie Buckley said traditional publishers should ‘demand payment’ from the online duopoly.

18.8k

Aug 23rd 2017, 2:54 PM

# Results Night

Free shots and Jägerbombs: Parents told to warn Leaving Cert students of 'pervasive' drinks promos

A HSE expert says drinks promotions can encourage students to drink a lot in a short space of time and lead them into dangerous situations.

20.4k

Aug 12th 2017, 4:01 PM

Voices

'Move RTÉ outside Dublin and fund it through the sale of the Donnybrook studio'

Moving RTÉ to rural Ireland would create an opportunity to change its funding mechanism away from traditional advertising and the TV licence, writes Marc MacSharry.

16.0k

105

Aug 2nd 2017, 6:30 AM

# Equality

The UK is cracking down on gender stereotyping in adverts - what about Ireland?

A report was released this week calling for stronger regulation of adverts in the UK.

10.5k

Jul 21st 2017, 6:00 AM

Voices

'Our children's television viewing is bombarded by the thrills and spills of alcohol'

Our legislators need to take action and alter our harmful relationship with alcohol, writes Dr Bobby Smyth.

7.0k

Jun 23rd 2017, 6:30 AM

# spon

The advertising watchdog has handled its first complaint about a Snapchat influencer

Faces By Grace came under scrutiny over a post about a detox drink.

40.2k

Jun 22nd 2017, 5:16 PM

# choose your side

Belgian King vs Burger King: Country's royal family outraged at fast food chain ad

An online ad asks users to choose between King Philippe or Burger King.

21.5k

May 28th 2017, 10:36 AM

# fine knit

Complaint upheld after man is surprised Lidl jumper is only 3% cashmere

The “classic and elegant” jumper cost €16.99.

56.3k

May 5th 2017, 6:10 AM

# Welfare Cheats

Reports of suspected social welfare fraud double after launch of advertising campaign

Leo Varadkar’s department made €41 million in overpayments due to customer fraud in 2016.

14.8k

May 5th 2017, 6:05 AM

# product placement

People deserve 'decent, honest' ads says broadcasting authority as it launches new rules

Product placement gets a separate distinction to advertising in the revised code.

14.7k

Mar 28th 2017, 11:00 AM

Voices

Food advertising: 'Brands get onto children's newsfeeds and interact like real life friends'

We need to stand up to the the lobbying power of the multinational food industry, writes Chris Macey.

190

Mar 12th 2017, 12:00 PM

# sport sponsorships

These are the major trends expected to shape the Irish ad industry in 2017

Marketers will spend almost a billion euro on ads this year, according to Core Media.

11.5k

Feb 25th 2017, 7:30 AM

# Trump

Super Bowl ads get political and discuss 'four years of bad hair'

A number of ads touted inclusiveness and diversity.

23.3k

Feb 6th 2017, 7:10 AM

# twist charity

Charities regulator had "no choice" but to prosecute soup kitchen owner

Oliver Williams was prosecuted for misrepresenting Twist Charity as a charitable organisation.

30.1k

Feb 2nd 2017, 4:07 PM

# meitu

Security experts concerned about data collected by popular beauty filter app

The app has hundreds of millions of users – but are they aware of the permissions they have agreed to?

16.4k

Jan 20th 2017, 12:26 PM

# denis naughten

Loophole allows Eircode to run adverts which falsely imply codes save lives

The advert, which ran on both television and radio stations, claimed an Eircode would help emergency services “find you faster”.

17.9k

Dec 19th 2016, 11:47 PM

# park and ride

Complaint upheld after children were fined for riding Luas for free

The children misunderstood a message that advertised free park and ride facilities.

39.5k

Dec 16th 2016, 6:30 AM

# misleading labels

New rules for businesses who want to call their food 'artisan' or 'natural'

The guidelines aim to stop consumers being misled by marketing terms.

17.3k

Nov 30th 2016, 5:49 PM

# heat yer hole

This Derry man's coal company truck is simply inspired

Genius.

8.5k

Nov 30th 2016, 7:37 AM

# Horses for Courses

A porn star taught Paddy Power's boss that having the craic doesn't work everywhere

Madcap high jinks work well in Ireland, but not every country appreciates the same marketing stunts.

46.2k

Nov 12th 2016, 6:42 PM

# sean o'luas

11 of the quickest jokes about the new John Lewis Christmas ad

Buster is blowing up the internet today.

14.3k

Nov 10th 2016, 10:50 AM

# Culture Clash

Pierce Brosnan has found himself in the middle of a bizarre controversy in India

The actor appeared in ads for a ‘mouth freshener’ that has been linked to poor health – now he wants nothing to do with the brand.

6.0k

Oct 24th 2016, 10:44 AM

# Medium is the message

Three agencies refused to put up this billboard advertisement for Griffith College Dublin

“It could easily come across as a mistake in the posting of the creativity resulting in unnecessary criticism of the industry.”

91.8k

Sep 10th 2016, 7:15 AM

# Alcohol advertising

A bar's 'Bottomless Prosecco' deal is among three ads given a slap on the wrist

Alcohol Action Ireland wasn’t happy with the ads.

36.3k

Jul 20th 2016, 6:05 AM

# nice and warm

"You wanna feel?" - Complaints that this Opel ad is 'sexist' have been rejected

Regulators say the ad was ‘light-hearted’ in nature.

24.0k

Jul 19th 2016, 3:44 PM

# airside bootcamp

Complaint upheld against gym over 'epileptic fit' ad

Epilepsy Ireland said the Facebook ad had caused upset and hurt to people with epilepsy and their families.

27.7k

Apr 21st 2016, 6:10 AM