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The study found that people were less likely to buy the fizzy drinks when images were on the cans.
Researchers say a 20% tax could have a significant impact on the scale of Ireland’s obesity epidemic.
Jan O’Sullivan’s also rejected calls for a tax on fizzy drinks in the upcoming Budget. Doctors have called for urgent action to address childhood obesity
While food industry representatives say that a tax would hit consumers, dentists question the health benefits of it.
The tax on sugar and artificial sweeteners will add around 2c to the price of a can. The levy will be used to combat obesity.
A study published in an American journal finds that many parents are buying kids high-sugar drinks believing them healthy.
Experts have warned that sugary drinks have been linked to hypertension – which causes hardening of the arteries, kidney damage and heart disease.