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Sunday 1 October 2023 Dublin: 18°C

# Rebrand

This year
World Rugby launches new SVNS competition in bid to build 7s rugby
There’s a new format that features men’s and women’s teams earning equal participation fees.
What do you think of the new Ireland National Team crest?
The FAI has unveiled a new brand identity.
Last year
Turkey officially changes name at United Nations
In addition to matching how the nation is spelled in Turkish, it will also distinguish the country from the bird of the same name.
Quiz: How well do you remember these corporate rebrands?
Changing names.
Exeter Chiefs to abandon Native American theme as rebrand honours Celtic tribe
The new identity, including a change to their logo, will take effect from July.
All time
Facebook ‘planning company rebrand’ to reflect future plans
Mark Zuckerberg is said to be keen to signal the company’s intent to move beyond just social media and the controversies which have engulfed it.
Mars drops Uncle Ben's name from rice brand following criticism over racial stereotype
Packaging with the new name, Ben’s Original, will hit shops next year.
Exeter Chiefs retire 'disrespectful' mascot but opt against logo change
The Premiership club underwent a detailed review after receiving criticism about its Native American imagery and branding.
Women's Rugby World Cup set for gender-neutral rebrand
This change will be applied to their Sevens World Cup competitions as well.
TV3 is no more as broadcaster's rebrand comes into effect
TV3, 3e and Be3 have rebranded to Virgin Media One, Two and Three.
Israeli club changes name in honour of US president Donald Trump
Trump’s recognising of Jerusalem as the capital of Israel has led to the city’s biggest club renaming themselves in his honour.
Rehab Group to drop its name and spend up to €40,000 on rebranding
“To put it simply, we are not in the business of ‘rehabilitation’. We are in the business of changing hearts and minds around disability.”
Jackman excited to unleash the Dragons after sour turn in French adventure
‘Most of them didn’t think a gameplan was important. Because if you gave players a gameplan they could go to the president and tell him that you said this would work and it didn’t.’
Meteor will be called Eir from September
There will be no change to contracts or mobile plans for customers.
The Anti-Austerity Alliance is changing its name
A spokesperson told that the move was brought about to expand the focus of the party.
Change at Wexford FC as they drop the 'Youths' and unveil new club crest
New season, new club.
UPC customers are now Virgin Media customers - so will our remote controls work now?
Their CEO says they will. But what else will the UPC rebrand mean for existing customers?
Nine months in, UTV Ireland launches 'new look' to connect with their audience
The new on-screen branding shows people such as farmers, tattoo artists and designers with the newly evolved strapline “YOU TV”.
O2 branding removed from The Point - but what are they calling it NOW?
‘The Three’?
IRB to become World Rugby as global game continues to grow
Rugby union’s international governing body will have a new moniker from the 19th of November onwards.
Pro12 to announce new sponsor on Thursday as Guinness links grow
The Irish brewery are front runners to be named as title sponsors later this week.
Phantom FM no more... say hello to TXFM
What do you think of the new moniker?
Intel drops McAfee name to help distance itself from founder
The service will be rebranded as Intel Security and will take effect immediately.
Rebrand complete: National Irish Bank disappears
Danske has shut the bank’s branch network in order to cut costs and redirect focus.
FÁS rebrand: Intreo to provide services to jobseekers
The initiative was launched by Enda Kenny and Joan Burton this morning.