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Dublin: 6°C Monday 5 December 2022

#Rebrand

# rebrand - This year 2022

Turkey officially changes name at United Nations
# Rebrand
# Rebrand

Turkey officially changes name at United Nations

Jun 3rd 2022, 8:58 AM 38,796 Views 36 Comments

In addition to matching how the nation is spelled in Turkish, it will also distinguish the country from the bird of the same name.

Quiz: How well do you remember these corporate rebrands?
# Quiz
# Quiz

Quiz: How well do you remember these corporate rebrands?

May 29th 2022, 10:00 PM 59,808 Views 24 Comments

Changing names.

Exeter Chiefs to abandon Native American theme as rebrand honours Celtic tribe
# Offensive
From The42
# Offensive

Exeter Chiefs to abandon Native American theme as rebrand honours Celtic tribe

Jan 27th 2022, 2:20 PM 31,554 Views 57 Comments

The new identity, including a change to their logo, will take effect from July.

# rebrand - Last year 2021

Facebook ‘planning company rebrand’ to reflect future plans
# Facelift
# Facelift

Facebook ‘planning company rebrand’ to reflect future plans

Oct 20th 2021, 11:42 AM 9,741 Views 15 Comments

Mark Zuckerberg is said to be keen to signal the company’s intent to move beyond just social media and the controversies which have engulfed it.

# rebrand - All time

Mars drops Uncle Ben's name from rice brand following criticism over racial stereotype
# Ben’s Original
# Ben’s Original

Mars drops Uncle Ben's name from rice brand following criticism over racial stereotype

Sep 23rd 2020, 1:35 PM 82,097 Views 89 Comments

Packaging with the new name, Ben’s Original, will hit shops next year.

Exeter Chiefs retire 'disrespectful' mascot but opt against logo change
# Under Scrutiny
From The42
# Under Scrutiny

Exeter Chiefs retire 'disrespectful' mascot but opt against logo change

Jul 29th 2020, 8:18 PM 33,709 Views 22 Comments

The Premiership club underwent a detailed review after receiving criticism about its Native American imagery and branding.

Women's Rugby World Cup set for gender-neutral rebrand
# New Era
From The42
# New Era

Women's Rugby World Cup set for gender-neutral rebrand

Aug 21st 2019, 1:51 PM 7,522 Views 37 Comments

This change will be applied to their Sevens World Cup competitions as well.

TV3 is no more as broadcaster's rebrand comes into effect
# Virgin Media Television
# Virgin Media Television

TV3 is no more as broadcaster's rebrand comes into effect

Aug 30th 2018, 9:24 AM 46,728 Views 63 Comments

TV3, 3e and Be3 have rebranded to Virgin Media One, Two and Three.

Israeli club changes name in honour of US president Donald Trump
# Rebrand
From The42
# Rebrand

Israeli club changes name in honour of US president Donald Trump

May 14th 2018, 9:13 AM 9,379 Views 13 Comments

Trump’s recognising of Jerusalem as the capital of Israel has led to the city’s biggest club renaming themselves in his honour.

Rehab Group to drop its name and spend up to €40,000 on rebranding
# Out With The Old
# Out With The Old

Rehab Group to drop its name and spend up to €40,000 on rebranding

Nov 23rd 2017, 9:31 PM 31,402 Views 73 Comments

“To put it simply, we are not in the business of ‘rehabilitation’. We are in the business of changing hearts and minds around disability.”

Jackman excited to unleash the Dragons after sour turn in French adventure
# Rebrand
From The42
# Rebrand

Jackman excited to unleash the Dragons after sour turn in French adventure

Aug 30th 2017, 6:29 AM 7,992 Views 5 Comments

‘Most of them didn’t think a gameplan was important. Because if you gave players a gameplan they could go to the president and tell him that you said this would work and it didn’t.’

Meteor will be called Eir from September
# Rebranding
# Rebranding

Meteor will be called Eir from September

Jul 24th 2017, 1:19 PM 21,556 Views 53 Comments

There will be no change to contracts or mobile plans for customers.

The Anti-Austerity Alliance is changing its name
# Rebrand
# Rebrand

The Anti-Austerity Alliance is changing its name

Mar 10th 2017, 2:54 PM 25,190 Views 194 Comments

A spokesperson told TheJournal.ie that the move was brought about to expand the focus of the party.

Change at Wexford FC as they drop the 'Youths' and unveil new club crest
# Rebrand
From The42
# Rebrand

Change at Wexford FC as they drop the 'Youths' and unveil new club crest

Feb 3rd 2017, 3:46 PM 6,912 Views 13 Comments

New season, new club.

UPC customers are now Virgin Media customers - so will our remote controls work now?
# What Will It Mean?
# What Will It Mean?

UPC customers are now Virgin Media customers - so will our remote controls work now?

Oct 1st 2015, 7:30 PM 47,878 Views 54 Comments

Their CEO says they will. But what else will the UPC rebrand mean for existing customers?

Nine months in, UTV Ireland launches 'new look' to connect with their audience
# You Tv
# You Tv

Nine months in, UTV Ireland launches 'new look' to connect with their audience

Sep 13th 2015, 5:19 PM 16,810 Views 46 Comments

The new on-screen branding shows people such as farmers, tattoo artists and designers with the newly evolved strapline “YOU TV”.

O2 branding removed from The Point - but what are they calling it NOW?
# To The Point
From The Daily Edge
# To The Point

O2 branding removed from The Point - but what are they calling it NOW?

Sep 3rd 2014, 1:05 PM 35,919 Views 98 Comments

‘The Three’?

IRB to become World Rugby as global game continues to grow
# Rebrand
From The42
# Rebrand

IRB to become World Rugby as global game continues to grow

Aug 28th 2014, 10:46 AM 4,426 Views 6 Comments

Rugby union’s international governing body will have a new moniker from the 19th of November onwards.

Pro12 to announce new sponsor on Thursday as Guinness links grow
# Rebrand
From The42
# Rebrand

Pro12 to announce new sponsor on Thursday as Guinness links grow

Jul 8th 2014, 2:37 PM 5,130 Views 15 Comments

The Irish brewery are front runners to be named as title sponsors later this week.

Phantom FM no more... say hello to TXFM
# Radiowaves
# Radiowaves

Phantom FM no more... say hello to TXFM

Feb 28th 2014, 9:48 AM 18,670 Views 65 Comments

What do you think of the new moniker?

Intel drops McAfee name to help distance itself from founder
# Rebrand
# Rebrand

Intel drops McAfee name to help distance itself from founder

Jan 9th 2014, 1:16 PM 29,939 Views 32 Comments

The service will be rebranded as Intel Security and will take effect immediately.

Rebrand complete: National Irish Bank disappears
# NIB
# NIB

Rebrand complete: National Irish Bank disappears

Nov 19th 2012, 8:30 AM 7,608 Views 14 Comments

Danske has shut the bank’s branch network in order to cut costs and redirect focus.

FÁS rebrand: Intreo to provide services to jobseekers
# Rebrand
# Rebrand

FÁS rebrand: Intreo to provide services to jobseekers

Oct 15th 2012, 11:40 AM 10,055 Views 33 Comments

The initiative was launched by Enda Kenny and Joan Burton this morning.

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