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Friday 9 June 2023 Dublin: 17°C

# advertising standards

Last year
2022
# advertising standards
UK bans Paddy Power ad featuring ‘do you think I will end up looking like my mum?’ gaffe
Viewers had complained that the ad portrayed gambling as taking priority in family life.
All time
# Radio
Complaint upheld over Classic Hits prize conveying Jerusalem's Old City as Israeli
The ASAI upheld a separate complaint about an undisclosed commercial relationship between influencer Emma Kehoe and Pretty Little Thing.
# advertising standards
Influenced: ASAI records spike in complaints about health and beauty ads
The sector received the most amount of complaints last year.
# ad watchdog
MCD told not to advertise tickets 'from' a certain price unless it can show there are a reasonable number available
A complaint had been made about a 3Arena event with a ticket price listed as “from €51 incl booking fee”.
# ASAI
Complaint of 'racism' against Wexford shop whose owner painted his face black for advert upheld
Smyths Homevalue shared the video on Facebook to promote Black Friday last year.
# bottom of the barrel
Complaints over Donegal nightclub's '19th Hole' billboard upheld after 'grave and widespread offence'
The advert prompted 64 complaints.
# advertising standards
Groupon rapped on knuckles for 'misleading' exclusive beauty product deal
The coupon company issued an offer for a beauty ‘mystery gift’ which failed to specify how many items a customer would receive.
# dodgy reviews
Firm behind the Insure My websites slapped on the wrist over fake testimonials
Insuremymotorbike.ie was taken down after the complaint was lodged.
# something fishy
Lidl is in trouble for advertising 'fresh' fish which actually came from Namibia
The complaint related to Lidl’s InisMara brand of fish products.
# counting the cash
Irish bloggers will now have to declare when they're promoting a product in their posts
The ASAI aims to ensure that all marketing is easily identifiable from independent editorial content.
# Your Say
Poll: Were RTÉ wrong in banning this Budweiser ad featuring Conor McGregor?
RTÉ has refused to air the ad as it is in breach of advertising standards.
# unhappy meal
How bookies, e-cigarettes and kids meals can advertise changes today
Food advertisements and ads for health and beauty products will now also be subject to more stringent examinations.
# no nuts no glory
Paddy Power erection pun and Georgia Salpa eating chocolate are fair game for ads
So says Irish advertising standards.
# Advertising
London women's centre advert that appeals to 'Irish visitors' is misleading
The UK’s Advertising Standards Authority has pulled an advert for a London clinic as it gives the impression it’s an abortion clinic.
# Advertising
Advertising authority to monitor ads by companies on social media
Posts by companies on social media websites that advertise products now under the remit of the Advertising Authority of Ireland.
# in the nip
VIDEO: Is this nudie Irish ham ad offensive?
Farmers in the nip, eating sandwiches. Offensive, or just misleading?
# Complaints
"Spanking", "MILF" and hangover Jesus too much for the Advertising Standards Authority
Ads for the 48 mobile network and a hangover cure have been shot down by the ASAI.
Voices
Column: Children are conditioned from birth to develop 'brand loyalty'
Family clinical psychotherapist Joanna Fortune says toys don’t just let children ‘play’ anymore – they are constantly selling to them…
# Badvertising
Ads for 'My Big Fat Gypsy Wedding' prompt complaints
The slogan “Bigger. Fatter. Gypsier” – used in Channel 4′s billboard campaign for the new series of the show – has been criticised as offensive and racist.
# tripadvisor
TripAdvisor defends reader reviews following warning by watchdog
The website has responded to criticisms about its “real travellers’” reviews section – saying that its users made “educated decision” based on reviews.
# Censured
Website censured over Moss 'skinny' slogan T-shirts
The ad showed children’s T-shirts bearing a motto once mentioned by model Kate Moss in an interview – “nothing tastes as good as skinny feels”.
# Advertising
Adverts rapped for being sexist, misleading and 'feckin' great'
As the Advertising Standards Authority of Ireland releases its latest report, we look at some of the ads that vexed viewers.
# Your Say
Poll: Should the new Club Orange TV ads be aired?
Controversy surrounds a new ad featuring bikini-clad women which is due for broadcast this summer…