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Sunday 4 June 2023 Dublin: 18°C

# Sponsorship

This year
2023
# GAA
Allianz to sponsor All-Ireland senior football championship
The three-year deal also sees Allianz become an official sponsor of the Camogie Association and the GAA Museum at Croke Park.
# Tommy Tiernan
FreeNow pulls sponsorship from The Tommy Tiernan show after comedian's taxi driver joke
The comedian has apologised privately to RTÉ presenter Emer O’Neill and said he will not continue to use the joke in his act.
Last year
2022
# Money Money Money
'Brands are waking up to the fact that women's sport is a new market that can deliver better value'
The42 takes a closer look at some significant sponsorship announcements for camogie teams and what it means for women’s sport in Ireland.
All time
# backer
No title sponsor in place for 2021 All-Ireland camogie championships
The association’s President says that work is still ongoing to find a more permanent solution.
# welcome news
Major boost for Irish football as title sponsor commits to League of Ireland and Women's National League
SSE Airtricity’s new deal runs for two years and it will be the first time that the men’s and women’s elite leagues have shared a sponsor.
# Naming Rights
Wexford GAA rename stadium again as new sponsors come on board
A new era for Wexford Park.
# Signed Up
Bord Gais Energy announce new three-year deal as All-Ireland senior hurling sponsors
Their sponsorship will be extended until the end of 2022.
# Sponsorship
Six Nations and Guinness strike naming rights deal until 2024
The move increases the brand’s visibility in rugby and will come into effect immediately with the Six Nations kicking off in just eight weeks.
# Your Say
Poll: Should gambling firms be able to sponsor sporting organisations/events?
The FAI is said to be considering cutting ties with betting firm, Ladbrokes.
# Investigation
PSG in trouble with Uefa after overstating sponsorships worth €200m - report
The French club are set to face sanctions by European football’s governing body after reportedly breaching Financial Fair Play rules.
# Gambling
GAA votes to ban sponsorship deals with betting companies
The GAA’s annual congress today heard that sport is “besieged by gambling”.
# Support
'I got far more British media coverage than I did in Ireland'
Jason Smyth is not sure Paralympic athletes get the credit they deserve.
Voices
'From Puck Fair to the Cork Jazz, our festivals are dependent on the drinks industry'
The Public Health (Alcohol) Bill will jeopardise the partnerships that make cultural events possible, writes Patricia Callan.
# Sponsorship
Bord Gáis Energy named as new sponsor of the All-Ireland Senior Hurling Championship
The company was already the title sponsor of the U21 competition.
# the money team
Mes que un sponsor? Barcelona cash in with new €55m-a-year shirt deal
Japanese firm Rakuten strike deal just short of world record.
# Bizarre
Chad, the 4th-poorest nation in the world, is the main sponsor of French side Metz
The arrangement is supposed to improve tourism in the African country.
# column
A multinational company like Pfizer won't sponsor Cork City and why they probably shouldn't
Our League of Ireland columnist John O’Sullivan on why obtaining sponsorships can prove so difficult for clubs.
# Say Cheese
13 of our favourite awkward sports sponsorship photos of all time
Of course Ron Atkinson makes an appearance.
# Business of sport
AIB are the new sponsor of the All-Ireland senior football championship
The bank has also extended its sponsorship of the club championships.
# Big Boost
Kerching! Irish cricket signs multi-million euro 10-year sponsorship deal with Indian investors
The multinational Indian conglomerate Shapoorji Pallonji Group is to make the investment.
# shelling out
Fleadh Cheoil organisers to 'respectfully' return Shell funding after public outcry
Organisers say they are returning the funding “in keeping with the ethos” of the Fleadh as “an inclusive, community driven and family focused event”.
# Rebrand
Pro12 to announce new sponsor on Thursday as Guinness links grow
The Irish brewery are front runners to be named as title sponsors later this week.
# i want to ride my bicycle
Dublin Bikes scheme signs €2 million sponsorship deal with Coke Zero
But not everyone is happy about it.
# thursday
We'll leave it there so: Sharapova, Saipan, Kingspan and all today's sport
Plus we had news of starting line-ups from Chaco, Cavan and lots of places in between.
# Dominant
BT Sport secure naming rights for Murrayfield in latest sponsorship move
The Scottish Rugby Union has declared this a ‘momentous’ day after sealing the multi-million pound contract.
# Funding
Roscommon GAA aim to target Irish abroad in drive for sponsorship
The Club Rossie model is aiming to aid players with burnout issues and their search for employment.
# Fair Deal
Fair City is getting its first ever Credit Union
Now Carrigstown REALLY has it all.
# LOI
New sponsorship deal provides entire Bohemians squad with free green boots
The Airtricity League club made the announcement today as part of an innovative new deal with online casino Mr Green.
# Done Deal
Mayo GAA happy that Elverys Sports sponsorship safe after company secure 650 jobs
The company had been placed in receivership before then being acquired by the company’s management team.
# proposal
Connacht Council seek to ban alcohol sponsorship of underage GAA teams
The motion is being brought forward to next month’s GAA Congress in Croke Park.
# In Demand
Brian O'Driscoll is Ireland's most marketable personality
BOD topped a new poll of Irish sponsorship industry experts with a record 37%.
# Money
Kildare GAA official: 'Are we going to create a superpower in Dublin?'
Finances continue to be a struggle for the Lilywhites according to their county board secretary.
# Dublin
Dubs chairman says sponsorship money shouldn't have to be shared around
Record sponsorship revenue required to run GAA in the capital insists Kettle
# Dropped
(Not) in the game: EA Sports cut Tiger loose
Golf’s world number one will end his 15-year association with the video game developer.
# cheap drink ban
Details on minimum pricing of alcohol to be published today
Cheap alcohol has been targeted under the new pricing rules.
# boys in blue
From the Photoshop lab: is this what the new Dublin jersey will look like?
Get set to snap it up before Christmas.
# GAA
Dublin GAA announce new sponsorship deal with AIG
The deal is understood to be worth €2 million.
# Television
And the new sponsor of the Late Late Show is... Sky Broadband
RTÉ Television announced the name of the new sponsor today after much speculation.
# Your Say
Poll: Should a ‘lid levy’ replace losses from alcohol sports sponsorship ban?
What do you think?
# Money Talks
Dublin confident they can match Vodafone payday in new sponsorship deal
The Dubs are still in negotiations for a company to replace Vodafone as the county’s main sponsor.