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# Social media strategy

All time

Michael Cheika using angry fan's Facebook rant to motivate his Australia squad

Michael Cheika called an irate fan who was moved to write a lengthy critique of the Wallabies’ pride in the jersey after their loss to Scotland.

7.1k

Jun 19th 2017, 1:19 PM

# Ryanair

'Facebook account would not be helpful to us' - Ryanair's new spokesperson

The incoming head of communications Robin Kiely says that tapping into social media sites would require the airline to employ more people to deal with queries.

21.7k

Feb 5th 2013, 12:25 PM