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Friday 9 June 2023 Dublin: 17°C


All time
# daddy issues
Vodafone TV ad about boy meeting mum's new partner received numerous complaints
The ASAI received 15 complaints about the TV advert because it “lacked information on the whereabouts of the boy’s biological dad”.
# car ad
Kia ordered to change ad which showed man jumping off cliff while screaming
The complainant said it could be construed the man was trying to take his own life.
# misleading
Health and beauty ads attracted the most complaints to the watchdog body last year
The total number of complaints increased nearly 60% last year.
# influencers
When is an Instagram post an ad? Advertising body wants to clear up confusion
The ASAI held an event this week for bloggers and influencers.
# advertising standards
Groupon rapped on knuckles for 'misleading' exclusive beauty product deal
The coupon company issued an offer for a beauty ‘mystery gift’ which failed to specify how many items a customer would receive.
# Broadband
Complaint partially upheld about 'Despicable Me' Sky ad
The ASAI also upheld a complaint against Lidl in relation to a competition it ran.
Slap on the wrist for Eir after it misleadingly advertised sports channel bundle for €1
In order to avail of the €1 add-on deal, customers would have to purchase a broadband and TV bundle.
Complaint upheld after UCD student asked to pay almost €500 more in fees than advertised
Outdated fee information had been listed on UCD’s School of Medicine website.
Complaint about 'misleading' online ad for Cork IVF clinic upheld
A complaint about a radio ad for the same clinic was also upheld.
# car trouble
Bank ad ordered to be changed after child shown wearing puffy jacket in car seat
AIB was found to be in breach of the advertisers’ code.
# Ads
Watchdog rules against Nissan ad that showed sister standing up to brother's bully
It did not, however, find the ad was gender stereotyping or that the images were inappropriate.
# Backlash
There's been a surge in complaints about Irish 'influencers' plugging products
Three times the amount of complaints have been received so far in 2017 compared to all of last year.
# Equality
The UK is cracking down on gender stereotyping in adverts - what about Ireland?
A report was released this week calling for stronger regulation of adverts in the UK.
# Homeopathy
Ad which claimed homeopathy treatment helped children with autism overcome symptoms banned
The Advertising Standards Authority of Ireland (ASAI) made the ruling against Almond Homeopathy this week.
# Marketing
Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients
It followed a complaint over salmon from Scotland that bore the group’s logo.
# fine knit
Complaint upheld after man is surprised Lidl jumper is only 3% cashmere
The “classic and elegant” jumper cost €16.99.
# no my data is best
Slap on the wrist for Meteor after Three complains over 'more than you can eat data' ad
Three had claimed that it had the superior data offer, and that Meteor’s advert was misleading.
# dodgy reviews
Firm behind the Insure My websites slapped on the wrist over fake testimonials was taken down after the complaint was lodged.
# something fishy
Lidl is in trouble for advertising 'fresh' fish which actually came from Namibia
The complaint related to Lidl’s InisMara brand of fish products.
# Irish Cancer Society
A number of the 'I Want To Get Cancer' ads can't be shown again
The ASAI made the ruling today.
# Influenced
Affiliate deals: The hidden way influencers are making money from your online shopping
What you should know before you click on those product links.
# counting the cash
Irish bloggers will now have to declare when they're promoting a product in their posts
The ASAI aims to ensure that all marketing is easily identifiable from independent editorial content.
# denis naughten
Loophole allows Eircode to run adverts which falsely imply codes save lives
The advert, which ran on both television and radio stations, claimed an Eircode would help emergency services “find you faster”.
# Sensitive topic
Complaints upheld against Carphone Warehouse's 'Pro-Choice' adverts
The initial response to the adverts was negative, and they were pulled by Carphone Warehouse shortly afterwards.
# park and ride
Complaint upheld after children were fined for riding Luas for free
The children misunderstood a message that advertised free park and ride facilities.
# misleading labels
New rules for businesses who want to call their food 'artisan' or 'natural'
The guidelines aim to stop consumers being misled by marketing terms.
# Sinn Féin
1916 exhibition should have alluded to Hunger Strike section, says advert regulator
The ASAI ruled that this advertisement should not be used in the same format again.
Sprite ad saying "she's seen more ceilings than Michelangelo" ruled sexually exploitative
The ad campaign was featured on two Irish websites.
# cow-ards
Vodafone bull ad branded "disgraceful" for making light of "very dangerous animals"
The Advertising Standards Authority found the ad to be in breach of their guidelines.
# nice and warm
"You wanna feel?" - Complaints that this Opel ad is 'sexist' have been rejected
Regulators say the ad was ‘light-hearted’ in nature.
# airside bootcamp
Complaint upheld against gym over 'epileptic fit' ad
Epilepsy Ireland said the Facebook ad had caused upset and hurt to people with epilepsy and their families.
# not bragging
Toyota told it can't claim to have the 'Best Built Cars in the World'
A ruling by the Irish advertising authority has ruled it is no longer allowed to use the slogan in its advertising.
# money back not guaranteed
Paddy Power criticised over "money back" ads
A complainant wasn’t happy that a footnote was in a smaller font.
# coffee and doughnuts
Harvey Norman ad that referenced Leaving Cert students with 'sore heads' banned
The advertising watchdog upheld a complaint that the ad appears to reference underage drinking.
# DJ Ginger Nuts
Donegal nightclub slapped on wrist for 'shag a ginger' night ad
The advertising watchdog has ordered that the ad not be used in the same format again.
# unhappy meal
How bookies, e-cigarettes and kids meals can advertise changes today
Food advertisements and ads for health and beauty products will now also be subject to more stringent examinations.
# bad ads
Irish company's Caitlyn Jenner ad 'offensive, transphobic and demeaning to transgender people everywhere'
The advertising authority received a number of complaints in relation to the ad.
# Ham-strung
Here's why people thought this ad for smoked ham was 'offensive and disrespectful'
The ASAI published its latest complaints today.
# proceed with caution
'It is not ok to sing and dance while driving a car'
The Advertising Standards Authority of Ireland received complaints about a recent Toyota advertisement among others.
# Careful Now
Man says Claudia Schiffer is a liar, Astras DO break down
A model mechanic she aint.