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# advertisements - Sunday 15 December, 2019

Fine Gael spent over €13,000 promoting by-election candidates on Facebook and Instagram Digital Ads

Fine Gael spent over €13,000 promoting by-election candidates on Facebook and Instagram

Dec 15th 2019, 9:30 AM 12,579 Views 52 Comments

Facebook data shows Fine Gael outspent all other parties on promoting candidates through Facebook.

# advertisements - Thursday 23 May, 2019

European Parliament candidate threatens Dublin Bus with legal action over ban on political ads Hermann Kelly

European Parliament candidate threatens Dublin Bus with legal action over ban on political ads

May 23rd 2019, 6:00 AM 27,851 Views 54 Comments

The public transport company said it would no longer accept political advertisements following a number of complaints this month.

# advertisements - Saturday 26 May, 2018

Children who watch extra junk food adverts consume more calories Obesity

Children who watch extra junk food adverts consume more calories

May 26th 2018, 6:30 AM 5,685 Views 21 Comments

The catchier the ad, the more effective.

# advertisements - Tuesday 1 May, 2018

Concerns over mystery Facebook ads claiming to offer 'unbiased facts' on Eighth Referendum Data

Concerns over mystery Facebook ads claiming to offer 'unbiased facts' on Eighth Referendum

May 1st 2018, 6:00 AM 28,038 Views 161 Comments

Facebook users were targeted over the weekend with advertisements directing them to a website which has since disappeared.

# advertisements - Monday 5 March, 2018

'A distraction': Review will look at abolishing the Strategic Communications Unit Advertisements

'A distraction': Review will look at abolishing the Strategic Communications Unit

Mar 5th 2018, 10:12 AM 11,134 Views 47 Comments

The SCU has come in for fierce criticism in recent weeks.

# advertisements - Monday 6 February, 2017

Super Bowl ads get political and discuss 'four years of bad hair' Trump This post contains videos

Super Bowl ads get political and discuss 'four years of bad hair'

Feb 6th 2017, 7:10 AM 23,246 Views 28 Comments

A number of ads touted inclusiveness and diversity.

# advertisements - Friday 16 December, 2016

Complaints upheld against Carphone Warehouse's 'Pro-Choice' adverts Sensitive Topic

Complaints upheld against Carphone Warehouse's 'Pro-Choice' adverts

Dec 16th 2016, 6:41 PM 11,211 Views 22 Comments

The initial response to the adverts was negative, and they were pulled by Carphone Warehouse shortly afterwards.

# advertisements - Wednesday 1 October, 2014

Love old ads? A whole load of them are set to be archived Vintage Tv

Love old ads? A whole load of them are set to be archived

Oct 1st 2014, 8:05 PM 13,957 Views 17 Comments

Several organisations have been awarded funds from the BAI to archive old programming, music and advertisements.

# advertisements - Tuesday 23 September, 2014

Newbridge ad deemed too sexy (not the Ronan O'Gara one) Mad Men

Newbridge ad deemed too sexy (not the Ronan O'Gara one)

Sep 23rd 2014, 2:34 PM 33,258 Views 34 Comments

The advertisement was deemed ‘overtly sexual in nature’ and ‘provocative’ by the ASAI.

# advertisements - Monday 14 July, 2014

A third of ads for financial services 'do not meet guidelines' Banks

A third of ads for financial services 'do not meet guidelines'

Jul 14th 2014, 12:31 PM 5,088 Views 8 Comments

A Central Bank survey assessed almost 300 advertisements from 23 different firms.

# advertisements - Wednesday 25 June, 2014

From The Daily Edge Amnesty International apologises to Iggy Pop over 'Justin Bieber' ad Pop Off

Amnesty International apologises to Iggy Pop over 'Justin Bieber' ad

Jun 25th 2014, 8:30 PM 3,049 Views No Comments

The charity used the rocker’s image without his permission, and he wasn’t happy.

# advertisements - Thursday 10 April, 2014

From The Daily Edge Dan the Lucozade Guy goes gallivanting around Ireland in new ad Awesome Kinda Energy

Dan the Lucozade Guy goes gallivanting around Ireland in new ad

Apr 10th 2014, 4:46 PM 4,508 Views No Comments

Bog-snorkelling, seaweed-bathing, Sandycove-ing…y’know, the usual stuff.

# advertisements - Monday 3 March, 2014

From The Daily Edge Woman takes out newspaper ad to give husband a whopping burn Baby Mama Drama

Woman takes out newspaper ad to give husband a whopping burn

Mar 3rd 2014, 11:28 AM 9,033 Views 4 Comments

Shots fired. Man down.

# advertisements - Thursday 21 November, 2013

From The Daily Edge 11 gloriously vintage adverts for Cadbury's chocolate Dairy Milk

11 gloriously vintage adverts for Cadbury's chocolate

Nov 21st 2013, 7:30 PM 10,919 Views 3 Comments

From the 1950s to today.

# advertisements - Tuesday 2 July, 2013

From The42 9 Americanisms that have invaded the sports we love Soccerball

9 Americanisms that have invaded the sports we love

Jul 2nd 2013, 2:42 PM 4,368 Views 6 Comments

From sponsored goal highlights, half-time interviews and cutting to commercials midway through a match.

# advertisements - Monday 24 December, 2012

From The42 RTÉ Sports Awards: shower of adverts rain on Katie Taylor's victory parade Bills To Pay This post contains videos

RTÉ Sports Awards: shower of adverts rain on Katie Taylor's victory parade

Dec 24th 2012, 9:15 AM 16,394 Views 48 Comments

The state broadcaster has released a full, uninterrupted version of the Olympian’s acceptance speech after she captured the sportsperson of the year prize.

# advertisements - Monday 7 May, 2012

"Put a bit of butter on the spuds André": Our favourite Irish ad catchphrases Sally O'brien

"Put a bit of butter on the spuds André": Our favourite Irish ad catchphrases

May 7th 2012, 10:00 AM 28,418 Views 73 Comments

Will we ever find out who was taking the horse to France? Or how exactly Sally O’Brien might look at you? Revisit some favourite Irish ad catchphrases…

# advertisements - Tuesday 30 August, 2011

Food and drink ads aimed at children to be probed Children

Food and drink ads aimed at children to be probed

Aug 30th 2011, 11:38 AM 831 Views 6 Comments

Broadcasting watchdog looking for public’s input on how food and beverages should target children.

# advertisements - Wednesday 9 March, 2011

BAI allows paid product placement on some TV shows Product Placement

BAI allows paid product placement on some TV shows

Mar 9th 2011, 4:15 PM 1,231 Views 2 Comments

Entertainment shows like The Apprentice will be able to charge for product placement – but children’s and current affairs shows won’t.

# advertisements - Friday 8 October, 2010

From The Daily Edge You expect us to swallow this? Endorsements This post contains videos

You expect us to swallow this?

Oct 8th 2010, 5:16 PM 494 Views No Comments

We get the connection between Jedward, pizza and The X-Factor – but what in the name of Ronald McDonald do we think of the rest of these celebrity food hook-ups?

From The Daily Edge Republican candidate reassures the public she 'didn't go to Yale' Campaign This post contains videos

Republican candidate reassures the public she 'didn't go to Yale'

Oct 8th 2010, 2:55 PM 175 Views 2 Comments

US Senate candidate in Delaware Christine O’Donnell attacks Democratic opponent Chris Coons in latest campaign advertisement

# advertisements - Tuesday 27 July, 2010

Advertising Jul 27th 2010, 9:48 AM

ONLINE ADVERTISING now makes up 10% of the Irish market with a spend of almost €100m in 2009. The figures for 2009 so significant growth in the online sector, it was the only ad sector to enjoy growth in 2009.

The number of people on the internet has increased from 2.8m to 3.2m and the average time spent online went from 10 to 13 hours a week.

Suzanne McElligot, CEO of the Interactive Advertising Bureau in Ireland said the 10% barrier is a critical one but she expects advertising to grow in the country.

McElligot said while many traditional media outlets saw their markets fragment this was not the case with online advertising. Speaking to Morning Ireland she said online audiences as very desirable and added that online advertising is all about engaging consumers and that it represents real value for money.

But all is not lost for traditional media. There has been a 13% year-on-year increase in TV ad spending according to The Guardian.

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