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Saturday 23 September 2023 Dublin: 12°C

# ASAI

Last month
August 2023
# dumpster fire
Bank of Ireland falls foul of advertising code for depicting backyard burning on TV ad
Ireland’s advertising watchdog has released its latest bulletin of complaints about advertising and marketing.
25.2k
36
Aug 22nd 2023, 12:49 PM
This year
2023
# Volkswagen
Watchdog warns about electric car 'zero emissions' claims
Volkswagen said it would include a disclaimer in future advertising if repeating the “zero driving emissions” claim.
17.2k
28
Jun 14th 2023, 11:09 AM
# Advertising
Ads for SSE Airtricity, Aldi and Whiteclaw breach advertising code
Adverts claiming that SSE Airtricity provides ’100% green energy’ were deemed potentially misleading, while Aldi’s ‘Swap and Save’ ads also breached the code.
15.6k
6
May 12th 2023, 1:07 PM
# Alcohol ads
Alcohol Action Ireland calls for clampdown on '0%' drink ads as WHO labels it 'grey area'
Alcohol Action Ireland believe that the adverts breach the Public Health Alcohol Act which bans certain types of alcohol advertising.
27.3k
41
May 10th 2023, 4:20 PM
# ASAI
'Environmentally friendly' lawnmowers and 'best' credit union claims fall foul of advert watchdog
The Advertising Standards Authority for Ireland (ASAI) today released its latest Complaints Bulletin.
14.8k
7
Mar 30th 2023, 4:10 PM
# Social Media
Artificial intelligence to be used to ensure influencers comply with advertising code
The Advertising Standards Authority for Ireland ‘will use tech tools to capture information to assess’ social media posts.
6.7k
11
Mar 1st 2023, 10:42 AM
Last year
2022
# advertising authority
Ads for Ryanair, Woodies DIY and Randox Covid-19 testing among those breaching advert code
3 out of the 15 complaints were rejected
29.6k
19
Oct 13th 2022, 9:03 PM
# Advertising
Beauty guru Suzanne Jackson's SOSU brand found to breach advertising standards
Lidl and Applegreen were also among the companies to have breached the ASAI’s advertising code recently.
34.4k
0
Jul 27th 2022, 12:44 PM
# ASAI
Lidl leaflet and 'plastic negative' fake tan fall foul of advertising watchdog
The ASAI has upheld 18 complaints concerning breaches of its advertising code.
28.0k
12
Jul 5th 2022, 12:09 PM
# ad standards
Harvey Norman's 'dangerous driving' and Volkswagen's carbon claims fall foul of ads watchdog
A total of 12 complaints were upheld by the ad standards body.
34.2k
21
Feb 18th 2022, 5:18 PM
# coining it
Ireland's advertising watchdog aware of 'increasing concern' over misleading cryptocurrency ads
Spain and the United Kingdom have both unveiled new rules aimed at tightening advertising standards for crypto-assets.
32.9k
57
Jan 22nd 2022, 8:00 PM
All time
# food ads
New rules for junk food ads aimed to 'protect the wellbeing of children' to take effect in December
The ASAI will put in place limits around when and how many junk food ads can appear in different media.
14.1k
36
Jun 30th 2021, 7:26 PM
# ASAI
Ryanair falls foul of advertising rules over ‘vax and go’ holiday advert
The ASAI ruled that the advertising should not run in its current format again.
22.6k
18
Mar 2nd 2021, 12:55 PM
# Survey
Majority of Irish adults believe social media influencers are inauthentic and misrepresent real life
The finding was contained in a survey carried out by the ASAI.
29.5k
44
Feb 23rd 2021, 12:43 PM
# Radio
Complaint upheld over Classic Hits prize conveying Jerusalem's Old City as Israeli
The ASAI upheld a separate complaint about an undisclosed commercial relationship between influencer Emma Kehoe and Pretty Little Thing.
21.0k
11
Nov 17th 2020, 11:59 AM
# upheld
Complaint against topless influencer's ad for cocktails upheld due to alcohol laws and 'suggestive sexual content'
The ad watchdog said upheld a complaint on a number of grounds.
37.6k
16
Jul 30th 2020, 6:10 AM
# ASAI
Advertising body defends decision to ban 'offensive' Tampax ad
The ASAI said that the vast majority of complaints came from women.
54.0k
88
Jul 29th 2020, 6:46 PM
# tampon trouble
'Offensive' tampon ad banned after ASAI received 84 complaints
The ASAI upheld complaints that the ad contained general offence, but not that it was demeaning to women or had sexual innuendo.
230k
188
Jul 29th 2020, 1:12 PM
# advertising standards
Influenced: ASAI records spike in complaints about health and beauty ads
The sector received the most amount of complaints last year.
19.6k
12
Apr 29th 2020, 12:51 PM
# ad watchdog
MCD told not to advertise tickets 'from' a certain price unless it can show there are a reasonable number available
A complaint had been made about a 3Arena event with a ticket price listed as “from €51 incl booking fee”.
13.4k
11
Dec 17th 2019, 6:10 AM
# Junk Food
Social media ads for pizza and donuts targeted as Irish Heart Foundation takes aim at 'junk food marketing'
Complaints made by the Irish Heart Foundation regarding numerous adverts have been published by the ASAI.
9.9k
47
Nov 26th 2019, 2:43 PM
# Paddy Power
Complaints claiming Paddy Power advert was 'anti-English', 'offensive' and 'racist' upheld
The advertisement in question ran as part of a Paddy Power branded Six Nations Campaign.
47.8k
52
Nov 26th 2019, 12:04 PM
# ASAI
Two complaints against online bank upheld over offensive use of word 'bulls**t' in ad campaign
Complainants considered references to the word to be offensive and unnecessary.
18.5k
36
Sep 6th 2019, 6:10 AM
# Complaints
Toyota hybrid campaign falls foul of ad watchdog after misleading cost-saving claim
No indication was given in the advertisement that the amount of money saved by purchasing the car was variable.
32.2k
33
Updated
Sep 5th 2019, 3:18 PM
# Ads
Watchdog to review use of term 'unlimited' in phone plan advertising
The ASAI said new guidelines will help to ensure certain marketing terms are not misleading to consumers.
12.3k
34
Aug 20th 2019, 1:47 PM
# ASAI
Sunday Business Post ad about 'young and dynamic team of journalists' was ageist, watchdog rules
A complaint about a radio ad for the newspaper was made to the ASAI.
10.4k
18
Jun 26th 2019, 11:05 AM
# ASAI
Complaint of 'racism' against Wexford shop whose owner painted his face black for advert upheld
Smyths Homevalue shared the video on Facebook to promote Black Friday last year.
40.8k
85
Jun 26th 2019, 9:31 AM
# ASAI
'Encouraging an unhealthy amount of eating': Cadbury Creme Egg hunt complaint rejected by ASAI
A woman reported two Facebook posts relating to the Creme Egg Hunting Season.
19.1k
25
Apr 26th 2019, 6:10 AM
# Largo Foods
Tayto fall foul of ad rules for Facebook posts encouraging excessive consumption
One of the offending posts featured a sharing pack of Mighty Munch and a message from a “sound spud” who said he would not be sharing.
36.8k
26
Apr 25th 2019, 4:17 PM
# pets
Complaint upheld after Aer Lingus advert about cost for pet travel 'likely to mislead'
The ASAI determined that the advertisement should not reappear in the current format.
23.4k
13
Apr 25th 2019, 1:56 PM
# Guidelines
Irish influencers 'must have evidence' to back up their Instagram claims about wellness products
One influencer claimed that a gut-health product stopped their irritable bowel syndrome.
25.7k
47
Mar 7th 2019, 12:05 AM
# media and marketing
Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post
Pat Phelan’s cosmetic clinic company ‘strongly repudiated’ a complaint about a social media post.
21.8k
6
Feb 28th 2019, 5:17 PM
# controversial package
Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules
Dealz argued the ad was evocative of the Diet Coke window cleaning ad.
33.1k
42
Dec 18th 2018, 6:01 AM
# brunch
Complaint upheld after 'bottomless bubbly' turns out to be fermented pear juice
The offending ad featured a bottle in an ice bucket and two champagne glasses containing “a yellow toned liquid”.
49.9k
34
Dec 17th 2018, 2:51 PM
# Bia Belle Beauty
Beauty website's claim that mink-hair eyelashes were made 'cruelty free' found to be misleading by ASAI
Four people complained to the authority that it was impossible for hair from a mink, a wild animal, to be obtained without cruelty.
14.4k
28
Oct 31st 2018, 6:20 AM
# fine print
Watchdog upholds five complaints against Eir over misleading ads
One of the ads failed to make clear that it extended the length of broadband contracts and increased the price.
31.0k
38
Oct 30th 2018, 9:04 PM
# ASAI
Complaint against breast massage ad upheld after it claimed to reduce risk of cancer
The text also claimed that a breast massage could increase the size of breasts and prevent sagging.
23.3k
15
Oct 30th 2018, 3:50 PM
# false advertising
Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night
The complaint was lodged over a Facebook ad for a ‘Snow Rave’ in The Pulse Venue in Letterkenny.
38.3k
8
Aug 30th 2018, 7:45 PM
# bottom of the barrel
Complaints over Donegal nightclub's '19th Hole' billboard upheld after 'grave and widespread offence'
The advert prompted 64 complaints.
46.3k
49
Aug 30th 2018, 4:28 PM
# Leaving Cert
Complaint upheld over Ryanair ad that 'promoted excessive drinking'
Complainants thought the advert “encouraged drunken behaviour”.
28.5k
24
Aug 30th 2018, 2:31 PM
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