#swoosh

# swoosh - Monday 7 October, 2019



# Swoosh

From The42

# Swoosh

Salazar's Oregon Project 'should be shut down,' says whistleblower

Oct 7th 2019, 8:00 PM 36,696 Views 14 Comments

‘Clearly it had principles not in line with clean sport and we have to just start over.’

# swoosh - Thursday 12 September, 2019



# Back To The Future

From The42

# Back To The Future

Barcelona release new 90s-inpired third kit

Sep 12th 2019, 1:09 PM 11,966 Views 2 Comments

It’s the latest strip to feature Nike’s retro logo after Tottenham, Chelsea and Inter Milan.

# swoosh - Saturday 6 May, 2017



# Swoosh

From The42

# Swoosh

The attempt to record a two-hour marathon narrowly failed today

May 6th 2017, 12:00 PM 38,395 Views 37 Comments

Eliud Kipchoge flagged late on and finished 25 seconds out.

# swoosh - Tuesday 8 December, 2015



# Swoosh

From The42

# Swoosh

LeBron James has just signed a lifetime deal with Nike worth an insane amount of money

Dec 8th 2015, 10:19 AM 10,489 Views 4 Comments

That’s retirement sorted.

# swoosh - Sunday 27 July, 2014



# Just Did It

From The42

# Just Did It

How Nike got an insane deal on the 'Swoosh' logo

Jul 27th 2014, 9:00 PM 12,846 Views 0 Comments

Phil Knight drove a hard bargain, even when Nike was just getting started.

# swoosh - Monday 17 June, 2013



# Swoosh

From The42

# Swoosh

Rory McIlroy takes it out on Nike club at US Open

Jun 17th 2013, 9:06 AM 5,071 Views 2 Comments

The Northern Irishman bent one club over his leg in frustration last night.

# swoosh - Thursday 30 May, 2013



# Swoosh

From The42

# Swoosh

Rory McIlroy’s terrible season is getting even worse

May 30th 2013, 10:22 PM 4,325 Views 9 Comments

Nike’s poster boy is going to miss the cut if he doesn’t cop on.

# swoosh - Tuesday 23 April, 2013



# Swoosh

From The42

# Swoosh

Nike recreated Tiger Woods' trick-shot commercial with Rory McIlroy

Apr 23rd 2013, 12:10 AM 3,087 Views 1 Comment

Eldrick is so noughties.

# swoosh - Wednesday 27 March, 2013



# Swoosh

From The42

# Swoosh

Caroline the caddy and lunch with The Bear: 6 things we learned from Rory's latest interview

Mar 27th 2013, 5:57 PM 2,989 Views 2 Comments

His life is just like ours!



# Swoosh

From The42

# Swoosh

Nike's new Tiger Woods ad draws critics

Mar 27th 2013, 9:29 AM 3,035 Views 3 Comments

He’s back at No 1 and feeling pretty, pretty good about it.

# swoosh - Wednesday 20 February, 2013



# Blade Runner

From The42

# Blade Runner

Sponsors Nike, Oakley sever ties to Oscar Pistorius

Feb 20th 2013, 7:30 AM 7,386 Views 13 Comments

“Nike has no plans for Oscar Pistorius in upcoming campaigns,” a spokesman said last night.

# swoosh - Thursday 17 January, 2013



# Pretty In Pink

From The42

# Pretty In Pink

'It's not about the clubs' -- Blame me not the new Nike gear, says McIlroy

Jan 17th 2013, 11:39 AM 1,883 Views 0 Comments

It was a bad start with his new sponsor in Abu Dhabi this morning.

# swoosh - Wednesday 16 January, 2013



# Odd Couple

From The42

# Odd Couple

Tiger and Rory were never together when they shot their new Nike ad

Jan 16th 2013, 7:27 PM 2,559 Views 2 Comments

That’s some nifty editing, Nike guys.

# swoosh - Monday 14 January, 2013



# Swoosh

From The42

# Swoosh

VIDEO: Here's Rory McIlroy's first ad with Nike... and it features Tiger Woods

Jan 14th 2013, 3:46 PM 3,526 Views 5 Comments

The world’s top two golfers are friends now. Really.



# New Shoes!

From The42

# New Shoes!

Done deal: 8 things we learned from Rory McIlroy's big Nike unveiling in Abu Dhabi

Jan 14th 2013, 3:08 PM 15,421 Views 33 Comments

The two-time Major winner has sealed the multi-million dollar deal.

# swoosh - Wednesday 9 January, 2013



# Lucrative

From The42

# Lucrative

Nike set to announce McIlroy deal

Jan 9th 2013, 6:17 PM 1,902 Views 1 Comment

Rory will wear the big Swoosh for the first time on Monday.



# Commercial Break

From The42

# Commercial Break

5 ads we want Nike to make with Rory McIlroy, now they've signed him up

Jan 9th 2013, 7:18 AM 15,135 Views 21 Comments

Make it black and white, put a Daft Punk soundtrack on it and let’s sell some sneakers.

# swoosh - Friday 4 January, 2013



# On Ice

From The42

# On Ice

VIDEO: Nike commercial takes a shot at the NHL and its ongoing lockout

Jan 4th 2013, 7:20 AM 994 Views 0 Comments

They really care about the little guy.

# swoosh - Tuesday 18 December, 2012



# Swoosh

From The42

# Swoosh

Oakley is reportedly suing Rory McIlroy and Nike, hoping to hold up their $200m endorsement deal

Dec 18th 2012, 6:08 PM 2,609 Views 1 Comment

Mo’ money, mo’ problems.

# swoosh - Wednesday 7 November, 2012



# Swoosh

From The42

# Swoosh

Rory McIlroy says no Nike deal yet

Nov 7th 2012, 10:54 AM 1,357 Views 2 Comments

“It’s a process we’re working through and you’ll probably hear about it in the next few weeks,” said the Holywood man.



# Air

From The42

# Air

The NBA's most prolific dunker is the newest face of the Jordan brand

Nov 7th 2012, 8:46 AM 1,070 Views 0 Comments

There’s some big Nike boots to fill. And Blake Griffin reckons he’s the man to do it.

# swoosh - Friday 2 November, 2012



# Swoosh

From The42

# Swoosh

Faldo reckons Rory McIlroy’s mooted move to Nike is ‘dangerous’

Nov 2nd 2012, 2:55 PM 1,383 Views 4 Comments

It’s just a new pair of spikes and a driver right?

# swoosh - Wednesday 31 October, 2012



# Swoosh

From The42

# Swoosh

Opinion: Rory McIlroy facing his biggest change

Oct 31st 2012, 7:02 AM 1,160 Views 0 Comments

McIlroy is a marketing dream, which made him worth too much to stay with Titleist.

# swoosh - Wednesday 17 October, 2012



# Swoosh

From The42

# Swoosh

Opinion: This is the real reason Nike canned Lance Armstrong

Oct 17th 2012, 5:09 PM 3,024 Views 2 Comments

The Oregan giants at last terminated the disgraced cyclist’s contract today citing ‘insurmountable evidence’.

# swoosh - Wednesday 13 July, 2011



# Nike

# Nike

Nike workers in Indonesia say they are kicked and slapped

Jul 13th 2011, 1:28 PM 2,203 Views 10 Comments

In one factory producing Converse runners, workers have described being hit and called names, and made to stand in the blazing sun.

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