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# Strong Roots

All time
Food firm Strong Roots has raised over $18m to become a 'household brand' in the US and UK
'We make mistakes every day - if you're not failing, you're not trying very hard'
Profits soared at the food firm behind Strong Roots in just its second year of business
'The market wasn't ready at first, retailers ran a mile. We had to go back to the drawing board'
Samuel Dennigan
Everyone's talking about these Irish-made sweet potato oven chips