This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
#Open journalism No news is bad news

Your contributions will help us continue to deliver the stories that are important to you

Support The Journal
Dublin: 18 °C Friday 14 August, 2020

#Online Advertising

# online-advertising - Thursday 24 August, 2017

Targeted ads: 'Everything we read online is a reflection of what we want to hear'

When we mindlessly scroll through Facebook we are willing and accepting recipients of “fake news”, writes Deirdre Robertson.

# online-advertising - Sunday 27 September, 2015

Tech companies are frantically searching for ways to make us click on ads Clickety Click Click This post contains a poll

# online-advertising - Saturday 12 September, 2015

Online ad blocking has become an arms race - and advertisers are partially to blame

We talk to a leading industry figure about the future of digital advertising.

# online-advertising - Wednesday 22 July, 2015

An Irish startup thinks it can stop you from blocking online ads

The digital ad wars are heating up.

# online-advertising - Monday 10 September, 2012

Rural counties perform well in Google's first 'eCounty Awards'

26 counties have been ranked in terms of Google advertising and take-up of the Getting Irish Business Online initiative.

# online-advertising - Wednesday 18 April, 2012

Online advertising up one-fifth in 2011 - study

IAB Ireland and PwC study says an estimated €132 million was spent on online advertising last year.

# online-advertising - Thursday 9 February, 2012

Column: Ever get that feeling you’re being watched? You are – right now.

Our lives are closely tracked from the minute we go online, writes Hugh Torpey, and it’s only getting weirder. So should we be worried?

# online-advertising - Friday 11 November, 2011

Online advertising spending in Ireland sees record growth

Advertisers spent €65m in online adverts in the first half of this year alone – meaning online advertising has now overtaken spending in radio, outdoor, cinema and magazine formats.

# online-advertising - Friday 15 October, 2010

Google shares skyrocket on back of massive revenue jump

Shares jump by almost 10% after the company announces a 32% increase in profits for the third quarter.

# online-advertising - Wednesday 15 September, 2010

Twitter unveils radical new 'media-rich' redesign Twitter This post contains videos

Twitter unveils radical new 'media-rich' redesign

The microblogging platform announces its first major redesign in a move designed to help compete for advertising.

# online-advertising - Tuesday 27 July, 2010

ONLINE ADVERTISING now makes up 10% of the Irish market with a spend of almost €100m in 2009. The figures for 2009 so significant growth in the online sector, it was the only ad sector to enjoy growth in 2009.

The number of people on the internet has increased from 2.8m to 3.2m and the average time spent online went from 10 to 13 hours a week.

Suzanne McElligot, CEO of the Interactive Advertising Bureau in Ireland said the 10% barrier is a critical one but she expects advertising to grow in the country.

McElligot said while many traditional media outlets saw their markets fragment this was not the case with online advertising. Speaking to Morning Ireland she said online audiences as very desirable and added that online advertising is all about engaging consumers and that it represents real value for money.

But all is not lost for traditional media. There has been a 13% year-on-year increase in TV ad spending according to The Guardian.