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Friday 8 December 2023 Dublin: 9°C

# Online Advertising

All time
Targeted ads: 'Everything we read online is a reflection of what we want to hear'
When we mindlessly scroll through Facebook we are willing and accepting recipients of “fake news”, writes Deirdre Robertson.
Tech companies are frantically searching for ways to make us click on ads
Will this one work?
Online ad blocking has become an arms race - and advertisers are partially to blame
We talk to a leading industry figure about the future of digital advertising.
An Irish startup thinks it can stop you from blocking online ads
The digital ad wars are heating up.
Rural counties perform well in Google's first 'eCounty Awards'
26 counties have been ranked in terms of Google advertising and take-up of the Getting Irish Business Online initiative.
Online advertising up one-fifth in 2011 - study
IAB Ireland and PwC study says an estimated €132 million was spent on online advertising last year.
Column: Ever get that feeling you’re being watched? You are – right now.
Our lives are closely tracked from the minute we go online, writes Hugh Torpey, and it’s only getting weirder. So should we be worried?
Online advertising spending in Ireland sees record growth
Advertisers spent €65m in online adverts in the first half of this year alone – meaning online advertising has now overtaken spending in radio, outdoor, cinema and magazine formats.
Google shares skyrocket on back of massive revenue jump
Shares jump by almost 10% after the company announces a 32% increase in profits for the third quarter.
Twitter unveils radical new 'media-rich' redesign
The microblogging platform announces its first major redesign in a move designed to help compete for advertising.
Dramatic growth in online advertising in Ireland
But the TV sector is also seeing growth.