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#Online Advertising

# online-advertising - Thursday 24 August, 2017

Targeted ads: 'Everything we read online is a reflection of what we want to hear'
# FAKE NEWS
# FAKE NEWS

Targeted ads: 'Everything we read online is a reflection of what we want to hear'

Aug 24th 2017, 6:30 AM 4,435 Views 34 Comments

When we mindlessly scroll through Facebook we are willing and accepting recipients of “fake news”, writes Deirdre Robertson.

# online-advertising - Sunday 27 September, 2015

Tech companies are frantically searching for ways to make us click on ads
# Clickety Click Click
# Clickety Click Click

Tech companies are frantically searching for ways to make us click on ads

Sep 27th 2015, 10:15 AM 10,687 Views 14 Comments

Will this one work?

# online-advertising - Saturday 12 September, 2015

Online ad blocking has become an arms race - and advertisers are partially to blame
# Ad Wars
# Ad Wars

Online ad blocking has become an arms race - and advertisers are partially to blame

Sep 12th 2015, 9:45 AM 9,665 Views 33 Comments

We talk to a leading industry figure about the future of digital advertising.

# online-advertising - Wednesday 22 July, 2015

An Irish startup thinks it can stop you from blocking online ads
# Ad Wars
# Ad Wars

An Irish startup thinks it can stop you from blocking online ads

Jul 22nd 2015, 12:23 PM 17,314 Views 36 Comments

The digital ad wars are heating up.

# online-advertising - Monday 10 September, 2012

Rural counties perform well in Google's first 'eCounty Awards'
# ECounty Awards
# ECounty Awards

Rural counties perform well in Google's first 'eCounty Awards'

Sep 10th 2012, 2:40 PM 4,935 Views 3 Comments

26 counties have been ranked in terms of Google advertising and take-up of the Getting Irish Business Online initiative.

# online-advertising - Wednesday 18 April, 2012

Online advertising up one-fifth in 2011 - study
# Advertising
# Advertising

Online advertising up one-fifth in 2011 - study

Apr 18th 2012, 8:29 AM 1,393 Views 2 Comments

IAB Ireland and PwC study says an estimated €132 million was spent on online advertising last year.

# online-advertising - Thursday 9 February, 2012

Column: Ever get that feeling you’re being watched? You are – right now.
# Opinion
# Opinion

Column: Ever get that feeling you’re being watched? You are – right now.

Feb 9th 2012, 7:15 AM 105 Views 56 Comments

Our lives are closely tracked from the minute we go online, writes Hugh Torpey, and it’s only getting weirder. So should we be worried?

# online-advertising - Friday 11 November, 2011

Online advertising spending in Ireland sees record growth
# Online Advertising
# Online Advertising

Online advertising spending in Ireland sees record growth

Nov 11th 2011, 7:15 AM 1,255 Views 0 Comments

Advertisers spent €65m in online adverts in the first half of this year alone – meaning online advertising has now overtaken spending in radio, outdoor, cinema and magazine formats.

# online-advertising - Friday 15 October, 2010

Google shares skyrocket on back of massive revenue jump
# Online Advertising
# Online Advertising

Google shares skyrocket on back of massive revenue jump

Oct 15th 2010, 3:56 PM 243 Views 0 Comments

Shares jump by almost 10% after the company announces a 32% increase in profits for the third quarter.

# online-advertising - Wednesday 15 September, 2010

Twitter unveils radical new 'media-rich' redesign
# Twitter
# Twitter

Twitter unveils radical new 'media-rich' redesign

Sep 15th 2010, 10:30 AM 331 Views 0 Comments

The microblogging platform announces its first major redesign in a move designed to help compete for advertising.

# online-advertising - Tuesday 27 July, 2010

Dramatic growth in online advertising in Ireland
# Advertising
# Advertising

Dramatic growth in online advertising in Ireland

Jul 27th 2010, 9:48 AM 182 Views 0 Comments

But the TV sector is also seeing growth.