Targeted ads: 'Everything we read online is a reflection of what we want to hear'
When we mindlessly scroll through Facebook we are willing and accepting recipients of “fake news”, writes Deirdre Robertson.
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When we mindlessly scroll through Facebook we are willing and accepting recipients of “fake news”, writes Deirdre Robertson.
We talk to a leading industry figure about the future of digital advertising.
The digital ad wars are heating up.
26 counties have been ranked in terms of Google advertising and take-up of the Getting Irish Business Online initiative.
IAB Ireland and PwC study says an estimated €132 million was spent on online advertising last year.
Our lives are closely tracked from the minute we go online, writes Hugh Torpey, and it’s only getting weirder. So should we be worried?
Advertisers spent €65m in online adverts in the first half of this year alone – meaning online advertising has now overtaken spending in radio, outdoor, cinema and magazine formats.
Shares jump by almost 10% after the company announces a 32% increase in profits for the third quarter.
The microblogging platform announces its first major redesign in a move designed to help compete for advertising.
But the TV sector is also seeing growth.