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#nudge-theory

    # nudge-theory - Sunday 3 February, 2013

    Here's how Britain is getting its citizens to 'behave'
    # Nudge Theory
    # Nudge Theory

    Here's how Britain is getting its citizens to 'behave'

    Feb 3rd 2013, 8:45 AM 13,221 Views 23 Comments

    The Behavioural Insights Team – nicknamed the ‘Nudge Unit’ – is working behind the scenes to stop Britons smoking, get them to pay taxes and other behaviour modifications.

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