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#nudge theory

# nudge-theory - Sunday 3 February, 2013

Here's how Britain is getting its citizens to 'behave'
# Nudge Theory
# Nudge Theory

Here's how Britain is getting its citizens to 'behave'

Feb 3rd 2013, 8:45 AM 13,217 Views 23 Comments

The Behavioural Insights Team – nicknamed the ‘Nudge Unit’ – is working behind the scenes to stop Britons smoking, get them to pay taxes and other behaviour modifications.