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Poll: Do you think virtual reality is worth the hype?
The industry is tipped to be worth $1 billion this year – and it seems like everyone wants a piece.
Your contributions will help us continue to deliver the stories that are important to you
The industry is tipped to be worth $1 billion this year – and it seems like everyone wants a piece.
Cheaper technology has put VR in reach of many more firms.
Dublin’s The Scent Company says its unique fragrances help trigger an ‘emotional response’.
Dublin’s The Scent Company says its unique fragrances help trigger an ‘emotional response’.
Cheaper technology has put VR in reach of many more firms.
Advertising giant JCDecaux reported a loss of more than €364,000 in its Irish operation.
The company said the decision “had nothing to do with politics”.
The companies have been ordered to pay prosecution costs and donate varying sums to charity.
The companies have been ordered to pay prosecution costs and donate varying sums to charity.
A peak PR body is concerned about how gifts and payments are handled by ‘passionate amateurs’.
The PRII will host a round table with bloggers to create clear guidelines on disclosing payments.
The PRII will host a round table with bloggers to create clear guidelines on disclosing payments.
Irish sellers should try to win the war on service – and play the ‘shop local’ card.
Irish sellers should try to win the war on service – and play the ‘shop local’ card.
Last year Longford was the first town to go all out for the sales frenzy, however this year it’s not alone.
The company, which has locked horns with giants like Facebook, is building an ‘acceptable ads exchange’.
The company, which has locked horns with giants like Facebook, is building an ‘acceptable ads exchange’.
Last year Longford was the first town to go all out for the sales frenzy, however this year it’s not alone.
Kenny Jacobs accused the tourism sector of having a ‘very Anglo way of looking at things’.
Kenny Jacobs accused the tourism sector of having a ‘very Anglo way of looking at things’.
Three top Irish designers share their tips for the essential piece of branding.
Niantic’s marketing chief says he’s not worried about falling interest after the early burst of popularity.
Three top Irish designers share their tips for the essential piece of branding.
Madcap high jinks work well in Ireland, but not every country appreciates the same marketing stunts.
Madcap high jinks work well in Ireland, but not every country appreciates the same marketing stunts.
The airline’s head of development says the company missed many opportunities during years of ‘IT neglect’.
Insurance giants like Aviva are using online gimmicks to get young people to ‘engage” with retirement funds.
The airline’s head of development says the company missed many opportunities during years of ‘IT neglect’.
The ad campaign was featured on two Irish websites.
The company has recorded huge increases in ad income – but it expects that growth to slow.
Hocus Pocus and Dirty Dancing will be shown in Cherrywood on the world’s largest mobile LED screen.
Insurance giants like Aviva are using online gimmicks to get young people to ‘engage” with retirement funds.
Hocus Pocus and Dirty Dancing will be shown in Cherrywood on the world’s largest mobile LED screen.
This accountant-turned-entrepreneur survived the recession by selling jungle gyms.
Total spending across all platforms has gone up one-third in a year.
This couple turned their back on careers in advertising and finance for an ice cream startup.
Social talent agencies are a big industry in the UK – and now Ireland is catching up.
Social talent agencies are a big industry in the UK – and now Ireland is catching up.
The Advertising Standards Authority found the ad to be in breach of their guidelines.
Celebrity endorsements have helped this entrepreneur build his small Dublin salon into a global business.
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