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Dublin: 5 °C Sunday 15 December, 2019

#Interview

# interview - Friday 5 July, 2019

From The42 'You'd see people around you doing very well. You're like: Why are they getting the rewards and I'm not?' Interview

'You'd see people around you doing very well. You're like: Why are they getting the rewards and I'm not?'

Eoghan Stokes on a frustrating end to his spell in Leeds, going on trial at Boavista, his dalliance with modelling and a new challenge at Derry.

# interview - Thursday 4 July, 2019

From The42 'When things aren’t going well it's hard to stay positive. We’re fighting for our lives' Interview

'When things aren’t going well it's hard to stay positive. We’re fighting for our lives'

Finn Harps captain Keith Cowan on his side’s relegation scrap, staying positive amid poor results and playing into his mid thirties.

Meet the 'disease chaser' who quietly turned Aalto Bio into a key player in the diagnostics industry

Since taking the helm in 2014, Philip Noone has pushed Aalto Bio to tackle some of the world’s worst viruses.

# interview - Tuesday 2 July, 2019

From The42 'I'd still love to make the Olympics' - Irish decathlete Bowler's unlikely Tokyo dream Interview

'I'd still love to make the Olympics' - Irish decathlete Bowler's unlikely Tokyo dream

The 27-year-old talks his career in athletics, ‘big dreams’ and taking inspiration from his native Wexford’s provincial success.

# interview - Monday 1 July, 2019

From The42 ‘Every year I went over… I had a little cry to myself that first week’ Homesick

‘Every year I went over… I had a little cry to myself that first week’

Luke Wade-Slater on his rejuvenation at Bohs after a difficult time with Stevenage.

# interview - Sunday 30 June, 2019

From The42 'I don't want to be sitting at the bar at 45 wondering what could have been' Mark II

'I don't want to be sitting at the bar at 45 wondering what could have been'

With his degree in Medicine finished, three-time European medalist Mark English is looking forward to throwing himself into athletics full-time.

# interview - Wednesday 26 June, 2019

From The42 Irish teenage starlet will prioritise regular football over 'big' club allure Potential

Irish teenage starlet will prioritise regular football over 'big' club allure

Luca Connell is expected to move on from Bolton in the coming weeks, amid a flurry of interest in the youngster.

# interview - Sunday 23 June, 2019

From The42 Byrne takes latest injury setback in his stride in bid to get back fitter and stronger Interview

Byrne takes latest injury setback in his stride in bid to get back fitter and stronger

The Leinster winger on groin surgery, pre-season and finding the right balance between physical and mental preparation.

From The42 'It's hard because it was my favourite thing to do. It was what I was good at' Retirement

'It's hard because it was my favourite thing to do. It was what I was good at'

Injuries forced Jessie Barr to cut short her athletics career, but the Waterford native is looking forward to the next chapter in her role as a Sports Psychologist.

# interview - Friday 21 June, 2019

From Business ETC Privacy champion Johnny Ryan is on a mission to clean up 'dirty adtech' Interview

Privacy champion Johnny Ryan is on a mission to clean up 'dirty adtech'

The chief policy officer at privacy-focused web browser Brave recently testified before US senators.

# interview - Saturday 15 June, 2019

Leo Varadkar says Maria Bailey case 'wasn't a plus' during election campaign

In a wide-ranging interview on RTÉ this morning, Varadkar spoke about the election result, homelessness, and ruled out a reshuffle.

# interview - Friday 14 June, 2019

From Business ETC Meet the man behind Keywords Studios, Ireland's €1 billion gaming tech giant Interview

Meet the man behind Keywords Studios, Ireland's €1 billion gaming tech giant

Since taking the reins in 2009, Andrew Day has helped the company level up in the gaming industry.

From The42 'If you look at Niall Quinn's document, there’s nothing new in it. I’ve been preaching this for the last 10 years' Interview

'If you look at Niall Quinn's document, there’s nothing new in it. I’ve been preaching this for the last 10 years'

Cobh Ramblers manager Stephen Henderson speaks to The42 about Shane Ross’ football forum, Niall Quinn’s grand plans and forming a League Managers Association.

# interview - Thursday 13 June, 2019

From The42 'It was such a positive thing for my mental health' - The ex-Irish footballer embarking on a music career Alternative

'It was such a positive thing for my mental health' - The ex-Irish footballer embarking on a music career

Ex-Shelbourne star Stuart Byrne has just released his debut EP.

# interview - Sunday 9 June, 2019

From The42 'I was 13 or 14. I was growing up seeing all these people taking heroin and dying from it' Interview

'I was 13 or 14. I was growing up seeing all these people taking heroin and dying from it'

Ireland legend Olivia O’Toole reflects on her career and discusses the future of football in the country.

# interview - Sunday 2 June, 2019

From The42 'It was relentless pain, a continuous circle and I couldn't find a way out of it' Retirement

'It was relentless pain, a continuous circle and I couldn't find a way out of it'

Munster wing Ronan O’Mahony was forced to retire from rugby after suffering severe injury.

From Business ETC How Inglot's Jane Swarbrigg manages the 'ever-changing' face of the make-up industry Interview

How Inglot's Jane Swarbrigg manages the 'ever-changing' face of the make-up industry

Jane Swarbrigg on how her company is thriving in an ultra-competitive market.

# interview - Saturday 1 June, 2019

From The42 'My faith is the biggest part of my life, it's more important than Tokyo or World Cups' Interview

'My faith is the biggest part of my life, it's more important than Tokyo or World Cups'

Still only 21, Elena Tice is fast approaching a century of caps for the Ireland women’s hockey team. She has made sacrifices and brave decisions, but is now closer than ever to achieving her sporting dreams.

# interview - Friday 31 May, 2019

From Business ETC Meet the Frenchman who's helping WeWork take on the Irish office scene Interview

Meet the Frenchman who's helping WeWork take on the Irish office scene

Mathieu Proust, the boss of WeWork in Britain and Ireland, on building a community in Dublin

SONIA DEASY DIDN’T  know much about the skincare industry in Ireland when she started Pestle & Mortar back in 2014, except that it was difficult to break into. 

That didn’t stop her taking the plunge and five years on it seems to be going rather well. Her company has just won overall business of the year at The National Enterprise Awards and is on the expansion trail. 

About two weeks ago – on an EY entrepreneur of the year delegation to Hong Kong – Deasy told the Irish Times that she plans to double to company’s revenues to €6 million this year. 

It’s a Friday morning when Deasy takes a call from Fora - she’s barely a day off the flight home from Hong Kong and is already heading back to work. 

“We’ll be launching in a couple of weeks in the Harvey Nichols in Hong Kong. I think that the Asian market will be really good, lucrative market for us. They’re very much into their skincare,” she says. 

She’s also gearing up to launch a ‘.cn’ website, the domain for China, in the next few weeks – to side-step local laws requiring animal testing on any products sold in bricks-and-mortar stores. 

“In the next couple of months we’re signing with distributors in Russia, UAE and Australia as well,” she adds. 

While Deasy may self-declare her lack of skincare credentials, she does come from six generations of medicine men and an entrepreneurial engineer father, whom she credits with bringing Clarke’s shoes to Kildare, where he ran a store for 40 years.

“My grandfather, he was a medicine man in India, and my uncle still practices in the same spot today,” she says.

 As a result. Deasy grew up having injury and illness tackled with natural remedies first.

“It’s a form of medicine; it’s handed down through talking. That’s the only way those traditions are handed down, through word of mouth. That’s the way I grew up,” she says. 

“It was this heritage that inspired my basic goals for all of my products – combining science and nature to create effective skincare formulations. Once I had this structure in which to formulate my products, my goal was really clear.”

Her first line launched in 2014, called Pure Hyaluronic Serum, “and we kind of never looked back”, she says. It took 18 months and the input of her biochemist sister to get it right. 

The brand now carries eight products, and is about to launch a ninth – a new vitamin C serum. 

Sonia Deasy (1) Source: Pestle and Mortar

‘Never looked back’

Back in 2014, Deasy and her husband, Padraic, worked as portrait photographers. They traveled extensively for years, speaking at photography conferences.  

“Both of us had a portrait photography studio. It was here when working with models in studios that I noticed a lot of skincare problems came to light under the lens. Mainly dry, and flakiness and patchy skin,” she says. 

“I realised that a lot of the women had the same problem, but they didn’t seem to have a simple skincare routine figured out. From travelling myself my skin was also suffering. I decided to create my own skincare solution, because I couldn’t find one that was suitable on the market.”

From the start, major brands were getting in touch – Arnotts, Brown Thomas, and later Liberty in London, Harvey Nichols and Avoca. 

Next month, the brand will be rolling out in 45 Marks and Spencer stores. 

“We never looked back and we’ve been expanding ever since. We’re also in all of the Bloomingdales in America, and I regularly appear in QVC in the US,” says Deasy. 

On her lack of skincare market knowledge, Deasy says that “sometimes you’re better off not knowing,” and “a lot of competitors might have said to us, ‘do you understand how competitive this market is, you’re never going to get anywhere,’” she says.

“We had nothing to go from because we didn’t know the market. All we wanted to do was create the best skincare brand or products and sell them, and that’s what we’ve achieved.”

‘Not known for skincare’

Deasy has noticed a move towards “smaller, indie kind of cult brands”, as opposed to bigger names. 

“I think a lot of women were confused when they went to buy a cosmetic product, that there were so many options and so much choice. As a small brand, we’re very agile. We can change, we can follow trends, we can research new ingredients and come up with new products and it doesn’t take us as long to get there,” she says. 

The brand emphasises is its use of natural ingredients – and Irish where possible, she says. Deasy also believes a big part of the brand’s appeal is her own relatability. 

“I’m a mother, I’ve got five children, so I think that I’m completely relateable to our customers. A lot of our customers would be like myself, in their late thirties, forties, maybe have children or they’re busy professional women,” she says.  

Even with so much expansion in the cards, Deasy isn’t worried about production, the company just set up in a new space in Naas. The old office was 1,500 sq ft – the new one is 10,000 sq ft. 

In five years, Deasy sees the company as a global skincare brand. 

“I think there’s more and more brands coming on board. Let’s face it, we’re not known for cosmetics in Ireland,” she says, laughing. 

“But I think that we have a good chance. We’ve got a lot going for us here. There’s a lot of Irish ingredients we can use in products. I think if we can be more clever about our brands and marketing, Irish brands can do well globally.”

Get our NEW Daily Briefing with the morning’s most important headlines for innovative Irish businesses. 

# interview - Wednesday 29 May, 2019

From The42 The Irish youngster who rejuvenated his career in Slovakia Change Of Scenery

The Irish youngster who rejuvenated his career in Slovakia

Connor Ronan helped DAC 1904 Dunajská Streda qualify for the Europa League after joining on loan from Wolves.

# interview - Monday 27 May, 2019

Swing fall TD Maria Bailey says she won't 'bow down to keyboard warriors and bullies'

The Fine Gael TD today defended her now-dropped legal action against a Dublin hotel.

# interview - Sunday 26 May, 2019

From The42 'The accent is usually the big thing. There will always be people who have something to say about it' Interview

'The accent is usually the big thing. There will always be people who have something to say about it'

Irish Olympic hopeful Clare Cryan talks to The42 about identity, athlete burnout and diving’s growth in Ireland.

# interview - Saturday 25 May, 2019

From The42 'I was a little boy, I was still lost' - Jonathan Walters courageously opens up in Late Late interview Interview This post contains videos

'I was a little boy, I was still lost' - Jonathan Walters courageously opens up in Late Late interview

The former Ireland international spoke about the death of his mother on last night’s show.

From The42 'I knew from the way the power had left my body that I was paralysed. I couldn't move my legs' Interview

'I knew from the way the power had left my body that I was paralysed. I couldn't move my legs'

Victor Connell was left paralysed after breaking his neck in a scrum at 25, but he has built a whole new life for himself.

From The42 Ireland legend calls for more female representation on new FAI board New Era

Ireland legend calls for more female representation on new FAI board

Áine O’Gorman earned 100 caps for her country before retiring from international duty last year.

From The42 Stuesdays, lineout nerding and contact skills - Molony makes progress Leadership

Stuesdays, lineout nerding and contact skills - Molony makes progress

The second row returns to the Leinster bench today after a frustrating injury in recent times.

From The42 'We probably won't reap the benefits of it, but the generations behind us will' Captain Fantastic

'We probably won't reap the benefits of it, but the generations behind us will'

After making her 100th Cork City appearance, Ciara McNamara hopes to pave the way for others to follow suit.

# interview - Friday 24 May, 2019

From Business ETC How older-than-Ireland Flahavan's has turned porridge into a multimillion-euro business Interview

How older-than-Ireland Flahavan's has turned porridge into a multimillion-euro business

The Waterford company is aiming to grow its export business in the US and parts of Asia.

# interview - Wednesday 22 May, 2019

From The42 'I woke up at 3am... I was convinced I was dying' Pain

'I woke up at 3am... I was convinced I was dying'

Eileen Ring reflects on a difficult few years after a life-altering incident in November 2013.

# interview - Friday 17 May, 2019

From The42 'I felt when I came back my skills were probably better than when I got injured' Playmaker

'I felt when I came back my skills were probably better than when I got injured'

Luke Marshall hit the ground running after his long injury lay-off and is intent on helping Ulster get back to Glasgow in a week’s time.

Man awarded €5,000 after job interviewer greeted him with 'so, you're Deaf?'

The branch manager asked the man, who had years of experience in a similar role, how he would manage to do the warehouse job safely.

From Business ETC Dairy brand Glenilen Farm thinks there's still 'a lot of ground to conquer' in Brexit Britain Interview

Dairy brand Glenilen Farm thinks there's still 'a lot of ground to conquer' in Brexit Britain

The market currently accounts for quarter of the Cork firm’s annual sales.

# interview - Thursday 16 May, 2019

From The42 One of Irish football's most promising youngsters is dreaming big Potential

One of Irish football's most promising youngsters is dreaming big

St Patrick’s Athletic defender Ciaran Kelly chats to The42 amid his impressive start to the season.

From The42 'In the UFC, there was a lot of pressure. If you lost, you were only getting half your money' Interview

'In the UFC, there was a lot of pressure. If you lost, you were only getting half your money'

Norman Parke chats to The42 about bare-knuckle boxing, life after the UFC and closing in on title glory ahead of his KSW bout this weekend.

# interview - Sunday 12 May, 2019

From The42 'It came as a shock because South African rugby is famous for second rows' Irish Abroad

'It came as a shock because South African rugby is famous for second rows'

26-year-old Jerry Sexton has earned a contract in the Pro14 with the Southern Kings.

From The42 'Sometimes my heart starts racing' - Former Cork minor hurler embracing memories of a spinal cord injury Interview

'Sometimes my heart starts racing' - Former Cork minor hurler embracing memories of a spinal cord injury

Dessie Fitzgerald discusses the incident in a county-semi-final that changed his life and how he has found a vocation in life coaching.

From The42 The Irish star who could help Liverpool make Premier League history Spotlight

The Irish star who could help Liverpool make Premier League history

After a difficult season for the club, Shane Duffy chats to The42 about hoping to inspire Brighton to a positive result against Man City today.

# interview - Saturday 11 May, 2019

From The42 ‘I thought I was going to die. It was so peaceful and there was no pain. I could've fell asleep and never woke up again’ Inspirational

‘I thought I was going to die. It was so peaceful and there was no pain. I could've fell asleep and never woke up again’

Christy McElligott, a league winner with St Pat’s in 1996 and now Ireland’s international amputee manager, shares his incredible story.

From The42 'I’m back to doing what I love most' - Former Brighton midfielder set for Munster Championship debut Interview

'I’m back to doing what I love most' - Former Brighton midfielder set for Munster Championship debut

Dessie Hutchinson is a member of the Waterford panel for this evening’s game against Clare at Cusack Park.