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#Branding

# branding - Saturday 22 April, 2017

Ivanka Trump has been absolutely raking it in since her father became president
# Marking Her Territory
# Marking Her Territory

Ivanka Trump has been absolutely raking it in since her father became president

Apr 22nd 2017, 8:00 AM 40,041 Views 52 Comments

Despite no longer managing her brand, Trump’s businesses have been filing trademarks left, right, and centre, notably in China.

# branding - Monday 14 December, 2015

9 ridiculous bits of Star Wars merchandise that took the force too far
# With Force
From The Daily Edge
# With Force

9 ridiculous bits of Star Wars merchandise that took the force too far

Dec 14th 2015, 5:57 PM 5,577 Views 7 Comments

Star Wars is the new minions.

# branding - Friday 4 December, 2015

Can You Identify These Irish Logos?
# Quiz
From The Daily Edge
# Quiz

Can You Identify These Irish Logos?

Dec 4th 2015, 6:14 PM 15,201 Views 2 Comments

Look closely now…

# branding - Saturday 28 November, 2015

These are 15 of the most questionable corporate logos in history
# Marketing Fail
# Marketing Fail

These are 15 of the most questionable corporate logos in history

Nov 28th 2015, 12:00 PM 51,577 Views 14 Comments

That’s one happy satellite dish.

# branding - Wednesday 16 September, 2015

Eircom has been replaced with this squiggle
# Is It A Bird
# Is It A Bird

Eircom has been replaced with this squiggle

Sep 16th 2015, 11:28 AM 23,177 Views 77 Comments

The company is spending €16 million on a rebrand, including a new name and logo.

# branding - Monday 10 August, 2015

Nokia isn't making smartphones any longer, but it's planning a comeback
# Ducks In A Row
# Ducks In A Row

Nokia isn't making smartphones any longer, but it's planning a comeback

Aug 10th 2015, 1:36 PM 11,393 Views 7 Comments

It will be late-2016 before you see one on the shelves.

# branding - Monday 6 July, 2015

11 times packaging tried way too hard to be cute
# Stop This Now
From The Daily Edge
# Stop This Now

11 times packaging tried way too hard to be cute

Jul 6th 2015, 1:04 PM 9,949 Views 2 Comments

We can’t take this tyranny any longer.

# branding - Tuesday 16 June, 2015

14 times brands tried way too hard to be cool
# Rofl
From The Daily Edge
# Rofl

14 times brands tried way too hard to be cool

Jun 16th 2015, 1:01 PM 11,611 Views 4 Comments

“The young folks will love this.”

# branding - Saturday 6 June, 2015

We asked Eircom why people dislike the company so much
# Ears Burning
# Ears Burning

We asked Eircom why people dislike the company so much

Jun 6th 2015, 9:00 PM 32,875 Views 84 Comments

And what they’re planning to do about it.

# branding - Sunday 17 May, 2015

This man changed careers for a business that gives 100% of its profits to charity
# One Water
# One Water

This man changed careers for a business that gives 100% of its profits to charity

May 17th 2015, 8:00 PM 18,241 Views 11 Comments

Tom O’Toole is bringing the One Difference brand to Ireland.

# branding - Monday 4 May, 2015

4 things anyone can learn from the brains behind these little bottles
# Innocent Advice
# Innocent Advice

4 things anyone can learn from the brains behind these little bottles

May 4th 2015, 11:30 AM 24,914 Views 9 Comments

We talked to Innocent’s marketing guru about creating a great brand.

# branding - Saturday 25 April, 2015

Every business should take lessons from how Nike sells shoes
# Just Do It
# Just Do It

Every business should take lessons from how Nike sells shoes

Apr 25th 2015, 8:45 AM 31,001 Views 10 Comments

We talk to one of the world’s greatest scriptwriting experts about how everyone should be able to spin a good yarn.

# branding - Saturday 14 March, 2015

Quiz time: Spot the correct Apple logo
# Tricksters
# Tricksters

Quiz time: Spot the correct Apple logo

Mar 14th 2015, 9:45 AM 27,063 Views 23 Comments

Sounds too easy, right?

# branding - Thursday 26 February, 2015

Dunkin' Donuts apologise for 'insensitive' version of Liverpool crest
# Distasteful
From The42
# Distasteful

Dunkin' Donuts apologise for 'insensitive' version of Liverpool crest

Feb 26th 2015, 3:00 PM 24,561 Views 41 Comments

The club’s sponsor had replaced the Hillsborough eternal flame with coffee cups

# branding - Tuesday 17 February, 2015

Survey says Ryanair is the UK's fourth most hated brand, but the airline isn't bothered
# Where Is The Love?
# Where Is The Love?

Survey says Ryanair is the UK's fourth most hated brand, but the airline isn't bothered

Feb 17th 2015, 1:18 PM 19,667 Views 64 Comments

Ouch.

# branding - Tuesday 22 July, 2014

Opinion: My son is a little boy who happens to like pink... isn’t that allowed?
# Taboo
# Taboo

Opinion: My son is a little boy who happens to like pink... isn’t that allowed?

Jul 22nd 2014, 8:00 AM 11,074 Views 90 Comments

“It’s not fair Mama, why do only girls get sparkly things?”

# branding - Saturday 21 December, 2013

Mandela's name will live on - but will it be commercialised?
# Branding
# Branding

Mandela's name will live on - but will it be commercialised?

Dec 21st 2013, 5:00 PM 10,325 Views 24 Comments

As South Africa settled into first week after Madiba’s funeral, fears grow that his legacy might be exploited.

# branding - Sunday 27 October, 2013

The 10 simplest brands in the world...
# Consumers
# Consumers

The 10 simplest brands in the world...

Oct 27th 2013, 5:00 PM 49,350 Views 60 Comments

…And why that simplicity is one factor in their success.

# branding - Thursday 24 October, 2013

Starbucks want to take over the world – with tea
# Tea Party
# Tea Party

Starbucks want to take over the world – with tea

Oct 24th 2013, 12:30 AM 14,714 Views 62 Comments

CEO vows to do for ‘tea bars’ what he did for his coffee chain. Will you go for it?

# branding - Sunday 4 August, 2013

Meet the small Indian recycler in trademark war with Gap
# Mind The Gap
# Mind The Gap

Meet the small Indian recycler in trademark war with Gap

Aug 4th 2013, 8:45 AM 9,740 Views 21 Comments

Green the Gap has three stores in India and sells home decor and accessories made out of waste. Gap has asked them to change their brand.

# branding - Saturday 27 July, 2013

Column: Does celebrity marketing actually work?
# Opinion
# Opinion

Column: Does celebrity marketing actually work?

Jul 27th 2013, 7:00 PM 137 Views 25 Comments

Hiring celebrities as spokespeople can create a lot of exposure for brands and stars alike. With all that added value, Judi Uhuegbu asks – do famous faces really sway our buying behaviour?

# branding - Saturday 1 June, 2013

Alan Shatter 'humbled', HSE versus the China baby video: The week's news skewed
# Not The News
# Not The News

Alan Shatter 'humbled', HSE versus the China baby video: The week's news skewed

Jun 1st 2013, 10:00 AM 7,238 Views 10 Comments

Breaking via The Mire wire: HSE officials too busy watching video of Chinese baby to appear on Prime Time, and parents using clothes recycling containers to mind children…

# branding - Friday 8 February, 2013

What do you make of the new Iarnród Éireann logo?
# Ta-da!
# Ta-da!

What do you make of the new Iarnród Éireann logo?

Feb 8th 2013, 8:26 PM 26,109 Views 90 Comments

It’s different… ish.

# branding - Friday 4 January, 2013

George Lucas, this has to stop
# Luke Clotheswasher
From The Daily Edge
# Luke Clotheswasher

George Lucas, this has to stop

Jan 4th 2013, 11:59 AM 2,640 Views 5 Comments

Great drying out there in space.

# branding - Thursday 20 December, 2012

What's the difference between Coke and Pepsi?
# Cola Wars
# Cola Wars

What's the difference between Coke and Pepsi?

Dec 20th 2012, 9:30 PM 36,729 Views 128 Comments

Is it taste, ingredients or… branding?

Irish smokers start at lower age than any other EU country
# Advertising
# Advertising

Irish smokers start at lower age than any other EU country

Dec 20th 2012, 7:30 AM 3,871 Views 32 Comments

A new report from the European Commission showed that 51 per cent of people in Europe have never smoked and one fifth have given up.

# branding - Wednesday 3 October, 2012

New reforms for taxi sector announced
# Taxis
# Taxis

New reforms for taxi sector announced

Oct 3rd 2012, 12:40 PM 17,118 Views 123 Comments

The moves include new branding, and a system to enable passengers make sure the appropriate driver is in the vehicle.

# branding - Tuesday 4 September, 2012

Plain cigarette packets less appealing to female smokers - study
# Cigarette Branding
# Cigarette Branding

Plain cigarette packets less appealing to female smokers - study

Sep 4th 2012, 8:50 PM 5,863 Views 15 Comments

A new study has shown that cigarette packaging has a direct impact on the choices of female smokers.

# branding - Friday 24 August, 2012

US court upholds block on graphic cigarette warnings
# Cigarettes
# Cigarettes

US court upholds block on graphic cigarette warnings

Aug 24th 2012, 8:29 PM 9,134 Views 48 Comments

The government can’t force tobacco companies to put graphic warnings on cigarette packets.

# branding - Sunday 19 August, 2012

GALLERY: 20 company logos from before they were famous
# Branding
# Branding

GALLERY: 20 company logos from before they were famous

Aug 19th 2012, 5:45 PM 36,350 Views 42 Comments

Some of the brands we think are slick now? Well, they used to be… a lot less slick.

# branding - Wednesday 6 June, 2012

Twitter has a new bird
# Flew The Nest
# Flew The Nest

Twitter has a new bird

Jun 6th 2012, 5:55 PM 4,048 Views 8 Comments

Twitter’s original bird has flown the nest but has been lovingly replaced by the folk at the micro-blogging site.

# branding - Monday 4 June, 2012

Column: Children are conditioned from birth to develop 'brand loyalty'
# Opinion
# Opinion

Column: Children are conditioned from birth to develop 'brand loyalty'

Jun 4th 2012, 7:00 PM 692 Views 24 Comments

Family clinical psychotherapist Joanna Fortune says toys don’t just let children ‘play’ anymore – they are constantly selling to them…

# branding - Saturday 14 April, 2012

Cigarette packets could be stripped of all branding in the UK
# Regulation
# Regulation

Cigarette packets could be stripped of all branding in the UK

Apr 14th 2012, 7:30 AM 2,807 Views 32 Comments

The Health Secretary in the UK has said he wants to make smoking appear less attractive.

# branding - Friday 30 March, 2012

What do YOU think of the draft children's ads code?
# Advertising
# Advertising

What do YOU think of the draft children's ads code?

Mar 30th 2012, 1:10 PM 3,255 Views 18 Comments

The Broadcasting Authority of Ireland wants to hear what the public think of proposed limits to how fatty, sugary and salty food and drink is targeted at children in ads.

# branding - Tuesday 31 January, 2012

The Daily Fix: Tuesday
# Daily Fix
# Daily Fix

The Daily Fix: Tuesday

Jan 31st 2012, 7:49 PM 3,428 Views 1 Comment

In tonight’s Fix: Latest on ‘SOPA Ireland’; radical changes for taxis; and who’s in trouble over Eye Of The Tiger?

# branding - Thursday 29 September, 2011

United named as the biggest brand in club football, ahead of Spanish giants
# Money Money
From The42
# Money Money

United named as the biggest brand in club football, ahead of Spanish giants

Sep 29th 2011, 5:35 PM 353 Views 0 Comments

Manchester United’s brand has topped the £400m mark, making them the biggest commercial draw in European football.

# branding - Thursday 2 December, 2010

Andrex puppy loses job to computer-generated replacement
# Dog's Life
From The Daily Edge
# Dog's Life

Andrex puppy loses job to computer-generated replacement

Dec 2nd 2010, 2:38 PM 2,002 Views 0 Comments

The much-loved puppy is out in the cold as toilet-tissue company choose to ‘refresh’ their brand.