# Branding

Last year

2022

# Branding

Camogie Association announce five-year sponsorship deal as All-Ireland draw is made

Glen Dimplex have come on board as title sponsors.

7.7k

Mar 28th 2022, 2:25 PM

All time

# marking her territory

Ivanka Trump has been absolutely raking it in since her father became president

Despite no longer managing her brand, Trump’s businesses have been filing trademarks left, right, and centre, notably in China.

40.1k

Apr 22nd 2017, 8:00 AM

# with force

9 ridiculous bits of Star Wars merchandise that took the force too far

Star Wars is the new minions.

5.6k

Dec 14th 2015, 5:57 PM

# Quiz

Can You Identify These Irish Logos?

Look closely now…

15.4k

Dec 4th 2015, 6:14 PM

# marketing fail

These are 15 of the most questionable corporate logos in history

That’s one happy satellite dish.

51.8k

Nov 28th 2015, 12:00 PM

# is it a bird

Eircom has been replaced with this squiggle

The company is spending €16 million on a rebrand, including a new name and logo.

23.3k

Sep 16th 2015, 11:28 AM

# ducks in a row

Nokia isn't making smartphones any longer, but it's planning a comeback

It will be late-2016 before you see one on the shelves.

11.4k

Aug 10th 2015, 1:36 PM

# stop this now

11 times packaging tried way too hard to be cute

We can’t take this tyranny any longer.

10.0k

Jul 6th 2015, 1:04 PM

# rofl

14 times brands tried way too hard to be cool

“The young folks will love this.”

11.7k

Jun 16th 2015, 1:01 PM

# ears burning

We asked Eircom why people dislike the company so much

And what they’re planning to do about it.

32.9k

Jun 6th 2015, 9:00 PM

# one water

This man changed careers for a business that gives 100% of its profits to charity

Tom O’Toole is bringing the One Difference brand to Ireland.

18.3k

May 17th 2015, 8:00 PM

# innocent advice

4 things anyone can learn from the brains behind these little bottles

We talked to Innocent’s marketing guru about creating a great brand.

25.0k

May 4th 2015, 11:30 AM

# Just Do It

Every business should take lessons from how Nike sells shoes

We talk to one of the world’s greatest scriptwriting experts about how everyone should be able to spin a good yarn.

31.1k

Apr 25th 2015, 8:45 AM

# Tricksters

Quiz time: Spot the correct Apple logo

Sounds too easy, right?

27.2k

Mar 14th 2015, 9:45 AM

# Distasteful

Dunkin' Donuts apologise for 'insensitive' version of Liverpool crest

The club’s sponsor had replaced the Hillsborough eternal flame with coffee cups

24.6k

Feb 26th 2015, 3:00 PM

# where is the love?

Survey says Ryanair is the UK's fourth most hated brand, but the airline isn't bothered

Ouch.

19.7k

Feb 17th 2015, 1:18 PM

Voices

Opinion: My son is a little boy who happens to like pink... isn’t that allowed?

“It’s not fair Mama, why do only girls get sparkly things?”

11.8k

Jul 22nd 2014, 8:00 AM

# Branding

Mandela's name will live on - but will it be commercialised?

As South Africa settled into first week after Madiba’s funeral, fears grow that his legacy might be exploited.

10.3k

Dec 21st 2013, 5:00 PM

# Consumers

The 10 simplest brands in the world...

…And why that simplicity is one factor in their success.

49.4k

Oct 27th 2013, 5:00 PM

# Tea Party

Starbucks want to take over the world – with tea

CEO vows to do for ‘tea bars’ what he did for his coffee chain. Will you go for it?

14.7k

Oct 24th 2013, 12:30 AM

# mind the gap

Meet the small Indian recycler in trademark war with Gap

Green the Gap has three stores in India and sells home decor and accessories made out of waste. Gap has asked them to change their brand.

9.8k

Aug 4th 2013, 8:45 AM

Voices

Column: Does celebrity marketing actually work?

Hiring celebrities as spokespeople can create a lot of exposure for brands and stars alike. With all that added value, Judi Uhuegbu asks – do famous faces really sway our buying behaviour?

168

Jul 27th 2013, 7:00 PM

# Not the News

Alan Shatter 'humbled', HSE versus the China baby video: The week's news skewed

Breaking via The Mire wire: HSE officials too busy watching video of Chinese baby to appear on Prime Time, and parents using clothes recycling containers to mind children…

7.3k

Jun 1st 2013, 10:00 AM

# Ta-da!

What do you make of the new Iarnród Éireann logo?

It’s different… ish.

26.3k

Feb 8th 2013, 8:26 PM

# luke clotheswasher

George Lucas, this has to stop

Great drying out there in space.

2.7k

Jan 4th 2013, 11:59 AM

# Cola Wars

What's the difference between Coke and Pepsi?

Is it taste, ingredients or… branding?

37.0k

128

Dec 20th 2012, 9:30 PM

# Advertising

Irish smokers start at lower age than any other EU country

A new report from the European Commission showed that 51 per cent of people in Europe have never smoked and one fifth have given up.

3.9k

Dec 20th 2012, 7:30 AM

# Taxis

New reforms for taxi sector announced

The moves include new branding, and a system to enable passengers make sure the appropriate driver is in the vehicle.

17.3k

123

Oct 3rd 2012, 12:40 PM

# cigarette branding

Plain cigarette packets less appealing to female smokers - study

A new study has shown that cigarette packaging has a direct impact on the choices of female smokers.

5.9k

Sep 4th 2012, 8:50 PM

# Cigarettes

US court upholds block on graphic cigarette warnings

The government can’t force tobacco companies to put graphic warnings on cigarette packets.

9.2k

Aug 24th 2012, 8:29 PM

# Branding

GALLERY: 20 company logos from before they were famous

Some of the brands we think are slick now? Well, they used to be… a lot less slick.

36.6k

Aug 19th 2012, 5:45 PM

# Flew the Nest

Twitter has a new bird

Twitter’s original bird has flown the nest but has been lovingly replaced by the folk at the micro-blogging site.

4.1k

Jun 6th 2012, 5:55 PM

Voices

Column: Children are conditioned from birth to develop 'brand loyalty'

Family clinical psychotherapist Joanna Fortune says toys don’t just let children ‘play’ anymore – they are constantly selling to them…

731

Jun 4th 2012, 7:00 PM

# regulation

Cigarette packets could be stripped of all branding in the UK

The Health Secretary in the UK has said he wants to make smoking appear less attractive.

2.9k

Apr 14th 2012, 7:30 AM

# Advertising

What do YOU think of the draft children's ads code?

The Broadcasting Authority of Ireland wants to hear what the public think of proposed limits to how fatty, sugary and salty food and drink is targeted at children in ads.

3.3k

Mar 30th 2012, 1:10 PM