# branding - Saturday 22 April, 2017
# Marking Her Territory
# Marking Her Territory
Despite no longer managing her brand, Trump’s businesses have been filing trademarks left, right, and centre, notably in China.
# branding - Monday 14 December, 2015
# With Force
From The Daily Edge
# With Force
Star Wars is the new minions.
# branding - Friday 4 December, 2015
# Quiz
From The Daily Edge
# branding - Saturday 28 November, 2015
# Marketing Fail
# Marketing Fail
That’s one happy satellite dish.
# branding - Wednesday 16 September, 2015
# Is It A Bird
# Is It A Bird
The company is spending €16 million on a rebrand, including a new name and logo.
# branding - Monday 10 August, 2015
# Ducks In A Row
# Ducks In A Row
It will be late-2016 before you see one on the shelves.
# branding - Monday 6 July, 2015
# Stop This Now
From The Daily Edge
# Stop This Now
We can’t take this tyranny any longer.
# branding - Tuesday 16 June, 2015
# Rofl
From The Daily Edge
# Rofl
“The young folks will love this.”
# branding - Saturday 6 June, 2015
# Ears Burning
# Ears Burning
And what they’re planning to do about it.
# branding - Sunday 17 May, 2015
# One Water
# One Water
Tom O’Toole is bringing the One Difference brand to Ireland.
# branding - Monday 4 May, 2015
# Innocent Advice
# Innocent Advice
We talked to Innocent’s marketing guru about creating a great brand.
# branding - Saturday 25 April, 2015
# Just Do It
# Just Do It
We talk to one of the world’s greatest scriptwriting experts about how everyone should be able to spin a good yarn.
# branding - Saturday 14 March, 2015
# Tricksters
# Tricksters
Sounds too easy, right?
# branding - Thursday 26 February, 2015
# Distasteful
From The42
# Distasteful
The club’s sponsor had replaced the Hillsborough eternal flame with coffee cups
# branding - Tuesday 17 February, 2015
# branding - Tuesday 22 July, 2014
# Taboo
# Taboo
“It’s not fair Mama, why do only girls get sparkly things?”
# branding - Saturday 21 December, 2013
# Branding
# Branding
As South Africa settled into first week after Madiba’s funeral, fears grow that his legacy might be exploited.
# branding - Sunday 27 October, 2013
# Consumers
# Consumers
…And why that simplicity is one factor in their success.
# branding - Thursday 24 October, 2013
# Tea Party
# Tea Party
CEO vows to do for ‘tea bars’ what he did for his coffee chain. Will you go for it?
# branding - Sunday 4 August, 2013
# Mind The Gap
# Mind The Gap
Green the Gap has three stores in India and sells home decor and accessories made out of waste. Gap has asked them to change their brand.
# branding - Saturday 27 July, 2013
# Opinion
# Opinion
Hiring celebrities as spokespeople can create a lot of exposure for brands and stars alike. With all that added value, Judi Uhuegbu asks – do famous faces really sway our buying behaviour?
# branding - Saturday 1 June, 2013
# Not The News
# Not The News
Breaking via The Mire wire: HSE officials too busy watching video of Chinese baby to appear on Prime Time, and parents using clothes recycling containers to mind children…
# branding - Friday 8 February, 2013
# Ta-da!
# Ta-da!
It’s different… ish.
# branding - Friday 4 January, 2013
# Luke Clotheswasher
From The Daily Edge
# Luke Clotheswasher
Great drying out there in space.
# branding - Thursday 20 December, 2012
# Cola Wars
# Cola Wars
Is it taste, ingredients or… branding?
# Advertising
# Advertising
A new report from the European Commission showed that 51 per cent of people in Europe have never smoked and one fifth have given up.
# branding - Wednesday 3 October, 2012
# Taxis
# Taxis
The moves include new branding, and a system to enable passengers make sure the appropriate driver is in the vehicle.
# branding - Tuesday 4 September, 2012
# Cigarette Branding
# Cigarette Branding
A new study has shown that cigarette packaging has a direct impact on the choices of female smokers.
# branding - Friday 24 August, 2012
# Cigarettes
# Cigarettes
The government can’t force tobacco companies to put graphic warnings on cigarette packets.
# branding - Sunday 19 August, 2012
# Branding
# Branding
Some of the brands we think are slick now? Well, they used to be… a lot less slick.
# branding - Wednesday 6 June, 2012
# Flew The Nest
# Flew The Nest
Twitter’s original bird has flown the nest but has been lovingly replaced by the folk at the micro-blogging site.
# branding - Monday 4 June, 2012
# Opinion
# Opinion
Family clinical psychotherapist Joanna Fortune says toys don’t just let children ‘play’ anymore – they are constantly selling to them…
# branding - Saturday 14 April, 2012
# Regulation
# Regulation
The Health Secretary in the UK has said he wants to make smoking appear less attractive.
# branding - Friday 30 March, 2012
# Advertising
# Advertising
The Broadcasting Authority of Ireland wants to hear what the public think of proposed limits to how fatty, sugary and salty food and drink is targeted at children in ads.
# branding - Tuesday 31 January, 2012
# Daily Fix
# Daily Fix
In tonight’s Fix: Latest on ‘SOPA Ireland’; radical changes for taxis; and who’s in trouble over Eye Of The Tiger?
# branding - Thursday 29 September, 2011
# Money Money
From The42
# Money Money
Manchester United’s brand has topped the £400m mark, making them the biggest commercial draw in European football.
# branding - Thursday 2 December, 2010
# Dog's Life
From The Daily Edge
# Dog's Life
The much-loved puppy is out in the cold as toilet-tissue company choose to ‘refresh’ their brand.
Mostly cloudy with a couple of showers
Max: 12 °C
Min: 8 °C
